The video features members from the Swaggers dance crew, set before a gloomy, futuristic landscape. The director told Nowness that their performance is meant to portray a varied interpretation of afrofuturism and “modern beauty.”
“The video references traditionally masculine performance cultures, like the competition of the Congolese Sapeur, portrayed here by a group of women in a gender-free setting,” said Saunders.
“The direction of the visuals is driven by Oumou’s lyrics, with a group of women who are robust and independent, resultant of generations of mistreatment within a very misogynistic reality. A paradigm can be seen in their attitudes, movements and the general visual style.”
Watch the captivating music video below.