Video

Watch Cameroonian Rapper Jovi's 'CA$H' Video

Watch Cameroonian New Bell Music rapper Jovi's video for 'CA$H' directed by Ndukong.


Cameroonian pidgin rapper Jovi has continued to experiment with genres and samples ever since he burst on the scene in 2012 with his twisted mbira synth beat on “Don 4 Kwat." Most recently his restlessness led to the release of “CA$H,” an eclectic fusion between Bikutsi and hip-hop that showcased Jovi as an emcee with music sensibilities rooted in Cameroon. The song is a roller coaster blend of Pidgin, English, and French rap with an impressive guitar riff playing in the background. The audio version was originally released alongside a lyric video preview back in April, just a month removed from Jovi's excellent five-track electro-pidgin rap EP Kankwe Vol. 1. Jovi, who also produces under the moniker Le Monstre, founded his label New Bell Music in 2012 with Rachel Applewhite with the intention of bringing Cameroonian music to a wider audience. In a 2013 review of Jovi’s HIV (Humanity Is Vanishing), Bakwa magazine suggested his debut LP marked "the long awaited arrival of a self-assured emcee very conscious of his abilities, the vacuum in the genre, his audience’s expectations, and the right dose of hustle to assert his place.” Jovi continues to fill voids with his latest single and video. Directed by Ndukong (also known as February 16th), the video splices shots from a "CA$H" dance video contest. Watch it below. "CA$H" is out now on iTunes. For more from New Bell listen to singles from Jovi's labelmates Reniss and Sadrak.

Video
Photo: Sipho the Gift.

Watch Sipho the Gift's New Music Video for 'Hold Up'

The talented South African MC drops a vibrant visual for his latest single.

Sipho the Gift is the budding South African rapper who is known for his bold and thought-provoking lyricism.

He just released the music video for "Hold Up," his groovy new single.

"It's a song about young love and I wanted that to translate through to the visuals by telling a love story," he tells us.

Shot in Cape Town by Jasyn Howes with the help of VideoCartel, this video captures the subtle joys of youth and romance.

Check out Sipho the Gift's new music video for "Hold Up" below.

You can also watch the music video in full over at iTunes.

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News Brief

A Film Based on a Novel by Acclaimed Kenyan Author Ngugi wa Thiong'o Is In the Works

Nollywood director Kunle Afolayan is developing Ngugi's novel "Matigari" with Kenyan and South African filmmakers.

A novel by Kenya's own Ngugi wa Thiong'o is being adapted to a film, Brittle Paper reports.

Nollywood director Kunle Afolayan shared at the Africa Movie Academy Awards that Ngugi's 1987 work, Matigari, is in development with Kenyan and South African filmmakers, who have yet to be revealed.

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Music

Listen to Wizkid's Catchy New Track 'Gucci Snake' Featuring Slimcase

The highly anticipated track is finally here.

Wizkid has had a huge year, dropping a number of singles and unforgettable features, but he's not done yet.

Today, the Nigerian megastar has dropped the much-talked about single "Gucci Snake" featuring fellow Naija artist Slimcase. Wizkid had been teasing the highly-anticipated song throughout the year and it's finally here for fans to enjoy.

"Gucci Snake," is a catchy jam that sees Wizkid bragging over upbeat production. It's a departure from the mid-tempo vibes of many of his more recent singles like "Fever" and "Master Groove," which he released last month. This one is sure to be on rotation at all the parties as the holidays approach.

Early this month, the artist appeared on two tracks from star producer Metro Boomin's latest album, and according to the producer, we can expect more music from the two of them in the near future, which means we have even more Starboy to look forward to.

For now, listen to "Gucci Snake" below.

Wizkid – Gucci Snake Ft. Slimcase youtu.be


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