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8 Reasons Why Kendrick Lamar's New Music Video Is The Only Thing You Need to Watch Today

Kendrick Lamar dropped a new music video for "Humble"—and IT IS EVERYTHING.

Can we talk about Kendrick Lamar for a minute, y'all?


Ok, cool. Thanks.

His new song, "Humble," is (rightfully) breaking the internet—and our ear drums—this morning. On it, Kendrick basically tells every other rapper in the game to "have a seat," in that clever, mettlesome way that he's come to master over the years. And once again, IT IS EVERYTHING.

The music video alone is pure, inextinguishable, fire. Directed by Dave Meyers and The Little Homies—the alias of TDE president Dave Free and Kendrick himself—the video is brimming with energy and mind-blowingly dope imagery.

You will be given life after watching these three minutes of greatness.

“Humble” is the only video you need to watch today—and pretty much all month. Here are eight reasons why:

1. He commands rappers to sit down and be humble.

2. But still reminds them his left stroke went viral

3. It features an all-Black last supper

4. He shits on photoshop, and celebrates stretch marks instead.

5. He makes priest attire look fresh as hell.

6. He makes a shower cap look fresh as hell.

7. There's a sea of bobbling heads.

8. The song is so hot that heads are literally on fire.

*Throws up Black power fist*

 

 

Music
Photo by Sabelo Mkhabela.

B3nchMarQ and the Art of Making Something From Nothing

B3nchMarQ's EP consists of great songs that don't require much from the listener—but it bangs.

There's nothing groundbreaking about South African rap duo B3nchMarQ's debut release ASPEN EP. But one indisputable fact is that it bangs.

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Music
Photo by Sabelo Mkhabela.

Nasty C and French Montana Hit the Club In the Video for ‘Allow’

Watch the video to Nasty C and French Montana's new collaboration.

South African rapper Nasty C just released the visuals to "Allow," his collaboration with French Montana. The song is featured on Bad Hair Extensions, the re-release of Bad Hair, the Durban-born rapper's debut album.

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Video
Courtesy of Jojo Abot.

Let Jojo Abot's New Afrofuturistic Video Hypnotize You

The Ghanaian artist releases the new video for "Nye VeVe SeSe," an entirely iPhone-recorded track.

Jojo Abot is rounding out a strong year which has seen her tour South Africa, release the NGIWUNKULUNKULU EP and work with institutions like the New Museum, Red Bull Sound Select and MoMA on her art and performances.

Jojo is now sharing her latest music video for "Nye VeVe SeSe," a song featured on her iPhone-only production project, Diary Of A Traveler.

"Nye Veve Sese is an invitation to let go of the burden of pain and suffering that keeps us from becoming our best and greatest selves," a statement from Jojo's team reads. "Asking the question of why pain is pleasurable to both the one in pain and the source of the pain. Often time the two being one and the same."

Watch her new "meditative piece," which was shot in Bedstuy, Brooklyn, below.

Jojo Abot will be playing her final US show of the year in New York City alongside Oshun on October 26 at Nublu 151. Grab your tickets here.

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