Trevor Noah has chosen South African comedian Loyiso Madinga to host segments for the African broadcast of The Daily Show.
"As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since The Daily Show is in many countries, we thought 'why not give each country a chance to show off their stable geniuses?'" said Trevor Noah.
"I am really excited to create a voice for local satire. What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of The Daily Show, I get to join the best conversation in the world," said Madinga.
Madinga's segments will air sporadically on Comedy Central across the continent. This regionally targeted report is said to be replacing some of the main edition's original content. It will debut with a field report from the ANC's Elective Conference, which took place in December.
Madinga has paid his dues in South Africa and other parts world as a comedian, having performed in countries such as Switzerland and Korea.
He made his debut in 2012 at the Montecasino Teatro, sharing the stage with international acts such as Tom Segura. Locally, he has appeared on renowned South African comedian David Kau's Blacks Only show. He has written and performed on the TV show Late Nite News hosted by celebrated South African comedian Loyiso Gola. He has also written and performed on the popular sketch show Bantu Hour. In 2014, he was part of Trevor Noah's nationWILD Tour.
"One of our key objectives as Viacom International Media Networks Africa is to provide a platform via our brands for great African talent and content. We are excited that through this localized segment on Comedy Central's The Daily Show, Loyiso, has an opportunity to continue showcasing his great comedic talent to audiences across Africa and around the world," Alex Okosi, executive vice president and managing director for Viacom International Media Networks (VIMN Africa), was quoted as saying.
This is a great move from Noah, we need more Africans to tell African stories on a global level.
Madinga's first segment will debut on the continent on Comedy Central (DStv channel 122) on Thursday, January 11, at 21:30.