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This Young Streetwear Brand Wants To Help Africans In The Diaspora Rep Their Roots

Mizizi is a young streetwear brand that hopes to help Africans in the Diaspora rep their roots with their debut collection.

Mizizi is a streetwear line conceived in 2014 by University of South Florida students Paakow Essandoh and George Kariuki. The idea came about as the brand's Ghanaian and Kenyan founders sat in their campus dining hall discussing what they referred to as a "scarce amount of Africans and African pride" in Florida. "They compared and contrasted the ways in which Caribbean [culture is displayed] throughout the state, and what Africans could do to do the same," a website reads. This, they say, led to the birth of Mizizi (which takes its name from the Swahili word for "roots"), as a way of showcasing African culture throughout their home state.


Mizizi will officially debut at the end of this month with the launch of their first collection, a series of seven street-ready jerseys. Browse through photos from the Starting Lineup lookbook above, shot in downtown Dallas by Andrew Bellamy.

Keep up with Mizizi on Twitter, Instagram and Tumblr.

Music
Photo by Sabelo Mkhabela.

B3nchMarQ and the Art of Making Something From Nothing

B3nchMarQ's EP consists of great songs that don't require much from the listener—but it bangs.

There's nothing groundbreaking about South African rap duo B3nchMarQ's debut release ASPEN EP. But one indisputable fact is that it bangs.

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Music
Photo by Sabelo Mkhabela.

Nasty C and French Montana Hit the Club In the Video for ‘Allow’

Watch the video to Nasty C and French Montana's new collaboration.

South African rapper Nasty C just released the visuals to "Allow," his collaboration with French Montana. The song is featured on Bad Hair Extensions, the re-release of Bad Hair, the Durban-born rapper's debut album.

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Video
Courtesy of Jojo Abot.

Let Jojo Abot's New Afrofuturistic Video Hypnotize You

The Ghanaian artist releases the new video for "Nye VeVe SeSe," an entirely iPhone-recorded track.

Jojo Abot is rounding out a strong year which has seen her tour South Africa, release the NGIWUNKULUNKULU EP and work with institutions like the New Museum, Red Bull Sound Select and MoMA on her art and performances.

Jojo is now sharing her latest music video for "Nye VeVe SeSe," a song featured on her iPhone-only production project, Diary Of A Traveler.

"Nye Veve Sese is an invitation to let go of the burden of pain and suffering that keeps us from becoming our best and greatest selves," a statement from Jojo's team reads. "Asking the question of why pain is pleasurable to both the one in pain and the source of the pain. Often time the two being one and the same."

Watch her new "meditative piece," which was shot in Bedstuy, Brooklyn, below.

Jojo Abot will be playing her final US show of the year in New York City alongside Oshun on October 26 at Nublu 151. Grab your tickets here.

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