Audio

Seyi Shay Is Set to Light Up the UK Afrobeats Scene With 'Your Matter'

UK-Nigerian singer Seyi Shay talks about her new single, "Your Matter," and her debut on Island Records.

“I want to come back to Nigeria with good stories,” says Seyi Shay of her London concert in September.


Her latest single, “Your Matter,” has the fine balance of afro-bashment, as Caribbean as it's West African, but unmistakably the sound of London today.

Born in London herself, Shay was the lead singer of From Above, a band signed to Mathew Knowles—whose daughter, Beyoncé, the group supported on tour.

Shay has since moved on from the band and her confident 2015 debut, Seyi or Shay, (2015) included afropop delights like "Crazy" alongside Wizkid.

The growth of afropop has drawn the attention of big labels like Sony, who have Davido, Ycee and Wizkid on their roster. Shay’s deal is with Island Records, under whom she’ll continue releasing singles until she's prepared to put out an album, sometime next year.

Shay’s preferred approach to songwriting is to go with 'feel' first. “The melodies that you freestyle come from the soul, much more than when you think about the lyrics.”

But “Your Matter” came about through an old industry contact, now label head, who arranged a meeting with Team Salut, the songwriting and production group working out of London.

“By the time I got to the studio,” says Shay, “Team Salut had already created a record. Eugy was already on there. They had everything set up for me.”

Shay was as impressed by the research Team Salut did on her to make “Your Matter,” as she was by Efosa’s hook, which he freestyled upon hearing the song. “I decided to keep him on the record and Island Records were happy," she mentions. "I'm a firm believer in up-and-coming artists, so I didn't see any problem in giving him that chance. Plus, he sounded great.”

Shay’s music related businesses include a label imprint called Star Gurl, as well as brand endorsements for Gionee and Pepsi.

The ‘jungle-chic’ video for “Your Matter” is set in a lovely cottage, it finds Eugy searching for Shay among the lush plant life.

Shay’s work with Meji Alabi is worthy of more attention. Together they’re making some of the most tastefully-shot music videos around. As evident on “Mary,” “Right Now,” “Crazy,” and “Pack & Go," their clips combine well-suited locations, deft camera work and high-fashion into visual delights. “I work with African designers only," Shay explains, "their designs are always evolving, always fresh.”

As for Alabi, her long-term director, “I always look forward to how he will interpret my songs,” also adding that the videos were “all his concepts. I like the fact that different people are bringing different things to my record to create this great brand.”

popular

Black Twitter's Reactions to the Royal Wedding are Priceless

"When you're about to throw some seasoning on the proceedings."

The Royal Wedding happened this morning at St. George's Chapel at Windsor Castle in England, where Prince Harry and Meghan Markle solidified their union with a grand ceremony surrounded by friends, family and loved ones.

Around 600 guests were in attendance for the affair, including Oprah Winfrey, Idris Elba and Serena Williams just to name a few.

Markle is now the first melanin-possessing person to become part of the British royal family, as her official title is now Duchess of Sussex.

The entire event was streamed live on Twitter, and of course the internet had quite a lot to say about it.

Folks have been sharing their commentary all morning, with many on Twitter highlighting some of the ceremony's "blackest" moments, and sharing funny quips about pretending not to care about the wedding, but watching anyway.

Keep reading... Show less
popular
Image courtesy of Jo Griffin

This Tanzanian Girls' Football Team Came Second in Moscow but Feel Triumphant

Meet the highflying Tanzanian girls' football team, stars of this week's Street Child World Cup.

With a huge smile and surrounded by some of her new friends from 20 different countries at the Sapsan Arena in Moscow, Asteria Robert, the 14-year-old captain of the Tanzanian girls' football team, takes in the atmosphere following the final of the Street Child World Cup.

"When we left we couldn't believe we could reach this level and we're so glad we got this far in the tournament," says Asteria, after leading her team on to the podium to receive medals and a trophy for coming in second place.

The Street Child World Cup is a football tournament for children all over the world who have experienced homelessness or are considered at risk of living on the streets. It takes place before the FIFA World Cup.

After a high-octane performance with many chances at goal, the Tanzanian girls were defeated 1-0 by a team from Rio de Janeiro at the stadium—a stone's throw from Lokomotiv, home of the newly-crowned Russian Premier League champions. Some of the girls slumped on the floor at the final whistle but soon gathered themselves to show sportsmanship and congratulate the winners from Brazil

The final game was live-streamed by Goal and seen by more than 130,000 people. In the stadium the team were cheered on by teenagers from across the world, banging drums and waving the Tanzanian flag.

Keep reading... Show less
popular
Supplied.

Swaziland’s Rendition Croons About Love & The Hustle On His Debut EP ‘Art.Love.Magic’

Listen to Rendition's debut EP.

Rendition is a producer from Swaziland, whose debut EP we are premiering here. Rendition has produced for a handful of artists such as uSanele, Una Rams, Just Robyn, 80 Script, among others.

On the EP, which is titled Art. Love. Magic, and was recorded at Red Bull Studios in Cape Town, Rendition croons about relationships ("On My Way," "Need Some More," "Crazy Love") and the hustle ("Overtime"), with the aid of autotune.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.