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This Video Challenges You to "Get it Back"​

Throw off the constraints of western culture and embrace the richness of African tradition.

Sponsor content from Castle Milk Stout

Everyday we scour the continent for the latest in music and culture from African artists. And while style and innovation are in abundance, African creators are often overshadowed by their western counterparts. European language, culture and beauty still dominates African life both on the continent and abroad. Despite our rich traditions, African cultures are seen as second rate, something to be shed in favor of those of the west. With globalisation and international media intent on erasing what makes a place unique, it's up to us to stand up for what's ours.


In this powerful and poetic new video, a young man painted in western flags stands resolute but burdened looking down on his city until he falls, plunging into a deep pool of water representing a rebirth into African consciousness. Suddenly we see him as a young man, running through an unfinished building. Images of African pride set distinctly in a raw urban geography flash through his mind's eye. It tells the viewer that to be African and a city dweller is not a contradiction but something to be celebrated and cherished. This, too, is Africa.

Africanness it says, does not end at tradition but extends to our innovations, dreams and discoveries. To be a contemporary African means to embody all things: history and future, urban and rural, work and leisure. Our man, once suffering under the layers of eurocentric paint emerges cleansed from the water moments before sunrise, finally free—ready for the new day. This is how to "get it back" we're told. To radically reinvent. To cleanse. To know one's self.

How do you interpret the stories from this video and how have they inspired you to find your Africanness or, "to get it back." Tell us what are you doing to champion your African culture on social media with the hashtag #GetItBack?

Music
Photo by Sabelo Mkhabela.

The 15 Best South African Summer Songs of 2018

These are the hits South Africans will be losing their morals to this December.

In summer, especially the month of December, South Africa becomes something else.

December (or should we say Dezemba) is a lifestyle of some sort, where people forget about their troubles, work… pretty much everything and become shamelessly hedonistic—and we are totally here for that.

But there's nothing that makes Dezemba more memorable than the songs of the summer. It's those songs that are a permanent fixture on every South African's playlist as they take a break from a long and stressful year (2018 has been a lot!).

Below, we list some songs that have potential to be the soundtrack to December in South Africa. Some have already picked up in the past few months, while others are teeming with potential.

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Video
Photo: Sipho the Gift.

Watch Sipho the Gift's New Music Video for 'Hold Up'

The talented South African MC drops a vibrant visual for his latest single.

Sipho the Gift is the budding South African rapper who is known for his bold and thought-provoking lyricism.

He just released the music video for "Hold Up," his groovy new single.

"It's a song about young love and I wanted that to translate through to the visuals by telling a love story," he tells us.

Shot in Cape Town by Jasyn Howes with the help of VideoCartel, this video captures the subtle joys of youth and romance.

Check out Sipho the Gift's new music video for "Hold Up" below.

You can also watch the music video in full over at iTunes.

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News Brief

A Film Based on a Novel by Acclaimed Kenyan Author Ngugi wa Thiong'o Is In the Works

Nollywood director Kunle Afolayan is developing Ngugi's novel "Matigari" with Kenyan and South African filmmakers.

A novel by Kenya's own Ngugi wa Thiong'o is being adapted to a film, Brittle Paper reports.

Nollywood director Kunle Afolayan shared at the Africa Movie Academy Awards that Ngugi's 1987 work, Matigari, is in development with Kenyan and South African filmmakers, who have yet to be revealed.

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