African YouTubers are among the biggest beauty influencers in the world.
The days when women across the world looked to the biggest celebrities for beauty and fashion tips are gone.
Now we simply turn on YouTube and follow the recommendations of our favorite YouTubers and the women below always deliver.
Based on the great response to our list of African beauty bloggers' Fenty Beauty reviews, we wanted to give an overview of African YouTubers based all over the world you need to follow. Be sure to subscribe to the channels below.
1. Jackie Aina
Jackie Aina built her following by being consistent (five years of videos), calling out brands who didn’t cater to black women and producing her annual “Trends We're Ditching” video, in which she uses to comedy to make fun of the makeup industry. She is of Nigerian heritage and is the biggest black beauty YouTuber on the internet.
2. Nyma Tang
Nyma Tang’s “Darkest Shade” series tests the darkest shade of some of the most popular brands—Fenty Beauty, Bobbi Brown and Lancome—to name a few. She built more than 300k followers within 10 months by filling a gap in the beauty YouTuber community. She is of South Sudanese heritage (Nuer to be exact) and based in Dallas, Texas. Other popular Sudanese YouTubers include Sudani Doll and Melanin Rich Royal.
3. Love Halssa
Halima is a Somali beauty and lifestyle blogger based in London who specializes in the everyday glow. Last year she deleted all of her YouTube videos and decided to start wearing the hijab again.
Omabelle, a Nigerian based in New Jersey, shares her struggles of dealing with adult acne and shows people who use makeup how to enhance their beauty. Her acne coverage foundation routine is one of her most popular videos she’s uploaded. Toni Olaoye and Ronke Raji are other popular Nigerian YouTubers also based in the diaspora.
5. Dimma Umeh
Dimma’s elegant and glamorous makeup looks emphasize glowing skin and smokey eyes. Her “5 things for” series are perfect for those starting a makeup collection. Because she is based in Nigeria, she often explains which brands deliver to the country and she also uses Nigerian makeup brands. Also, check out her Ankara Inspired makeup tutorials.
7. Kangai Mwiti
Kangai Mwiti is Kenya’s top beauty YouTuber and she uses models to illustrate her makeup artist techniques. Her ultimate goal is to create a media company that uses video to tell stories by and for Africans. One of her most popular videos focuses on makeup for the Eid holiday. Another Kenyan beauty YouTuber, This is Ess, recently returned back to social media.
7. Lovette’s House of Style
Lovette Jallow is an entrepreneur hailing from Gambia, Nigeria, Sierra Leone and Côte d’Ivoire, who recently became the largest dark-skinned beauty YouTuber in Sweden. She goes back to Gambia twice a year and always vlogs. Her YouTube channel has made her an expert on makeup for black women in Sweden.
8. Cynthia Gwebu
The beauty youtube culture in South Africa is still evolving and Cynthia Gwebu is dominating. She started with a traditional blog and then expanded to YouTube. Don’t sleep on the wig tutorials as well.
9. Uwani Aliyu
Uwani Aliyu shocked her followers recently when she decided to revert back to permed hair. That video became her most watched video ever. The Nigerian YouTuber showcases hair, makeup and fashion tutorials.
The Ghanaian YouTuber has perfected the “no makeup” makeup look. Her videos about weight gain/weight loss, plastic surgery, and university make her channel more personal than others. Liz has been making videos for five years.
11. Tabitha Laker
Tabitha’s channel has it all—makeup, natural hair, personal stories, and even travel. The Ugandan beauty showcased her homeland in an extensive travel series that is a must-see.
12. Chanel Ambrose
If the name doesn’t sound familiar, the plus-sized YouTuber used to go by Chanel Boateng. Her most popular video is called Fat Girl Life Hacks, in which she provides everyday solutions to beauty and clothing issues. In 2015, she launched her makeup line, Amby Rose.
Khadijat Sanni started her channel reviewing wigs and expanded to makeup. Now people seek out her in-depth wig tutorials that explain how to transform cheap wigs into luxurious hair pieces. Her most popular makeup videos feature transformations that she describes as “beating the hell out of my face.” She recently joined the exclusive club of having more than 1 million subscribers.