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Top 13 African Beauty Bloggers You Need To Follow On YouTube

African YouTubers are among the biggest beauty influencers in the world. Here are our favorites beauty channels, which you should follow.

African YouTubers are among the biggest beauty influencers in the world.

The days when women across the world looked to the biggest celebrities for beauty and fashion tips are gone.

Now we simply turn on YouTube and follow the recommendations of our favorite YouTubers and the women below always deliver.  

Based on the great response to our list of African beauty bloggers' Fenty Beauty reviews, we wanted to give an overview of African YouTubers based all over the world you need to follow. Be sure to subscribe to the channels below.

1. Jackie Aina

Jackie Aina built her following by being consistent (five years of videos), calling out brands who didn’t cater to black women and producing her annual “Trends We're Ditching” video, in which she uses to comedy to make fun of the makeup industry. She is of Nigerian heritage and is the biggest black beauty YouTuber on the internet.

2. Nyma Tang

Nyma Tang’s “Darkest Shade” series tests the darkest shade of some of the most popular brands—Fenty Beauty, Bobbi Brown and Lancome—to name a few. She built more than 300k followers within 10 months by filling a gap in the beauty YouTuber community. She is of South Sudanese heritage (Nuer to be exact) and based in Dallas, Texas. Other popular Sudanese YouTubers include Sudani Doll  and Melanin Rich Royal.

3. Love Halssa    

Halima is a Somali beauty and lifestyle blogger based in London who specializes in the everyday glow. Last year she deleted all of her YouTube videos and decided to start wearing the hijab again.

4. OmabelleTV

Omabelle, a Nigerian based in New Jersey, shares her struggles of dealing with adult acne and shows people who use makeup how to enhance their beauty. Her acne coverage foundation routine is one of her most popular videos she’s uploaded. Toni Olaoye and Ronke Raji are other popular Nigerian YouTubers also based in the diaspora.

5. Dimma Umeh

Dimma’s elegant and glamorous makeup looks emphasize glowing skin and smokey eyes. Her “5 things for” series are perfect for those starting a makeup collection. Because she is based in Nigeria, she often explains which brands deliver to the country and she also uses Nigerian makeup brands. Also, check out her Ankara Inspired makeup tutorials.

7. Kangai Mwiti

Kangai Mwiti is Kenya’s top beauty YouTuber and she uses models to illustrate her makeup artist techniques. Her ultimate goal is to create a media company that uses video to tell stories by and for Africans. One of her most popular videos focuses on makeup for the Eid holiday.  Another Kenyan beauty YouTuber, This is Ess, recently returned back to social media.

7. Lovette’s House of Style

Lovette Jallow is an entrepreneur hailing from Gambia, Nigeria, Sierra Leone and Côte d’Ivoire, who recently became the largest dark-skinned beauty YouTuber in Sweden. She goes back to Gambia twice a year and always vlogs. Her YouTube channel has made her an expert on makeup for black women in Sweden.

8. Cynthia Gwebu

The beauty youtube culture in South Africa is still evolving and Cynthia Gwebu is dominating. She started with a traditional blog and then expanded to YouTube. Don’t sleep on the wig tutorials as well.

9. Uwani Aliyu

Uwani Aliyu shocked her followers recently when she decided to revert back to permed hair. That video became her most watched video ever. The Nigerian YouTuber showcases hair, makeup and fashion tutorials.

10. Lizlizlive

The Ghanaian YouTuber has perfected the “no makeup” makeup look. Her videos about weight gain/weight loss, plastic surgery, and university make her channel more personal than others. Liz has been making videos for five years.

11. Tabitha Laker

Tabitha’s channel has it all—makeup, natural hair, personal stories, and even travel. The Ugandan beauty showcased her homeland in an extensive travel series that is a must-see.

12. Chanel Ambrose

If the name doesn’t sound familiar, the plus-sized YouTuber used to go by Chanel Boateng. Her most popular video is called Fat Girl Life Hacks, in which she provides everyday solutions to beauty and clothing issues. In 2015,  she launched her makeup line, Amby Rose.

13. Peakmill

Khadijat Sanni started her channel reviewing wigs and expanded to makeup. Now people seek out her in-depth wig tutorials that explain how to transform cheap wigs into luxurious hair pieces. Her most popular makeup videos feature transformations that she describes as “beating the hell out of my face.” She recently joined the exclusive club of having more than 1 million subscribers.

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Stop What You're Doing Right Now and Watch Falz's New Video 'This Is Nigeria'

The Nigerian rapper tackles his country's social ills in his very own answer to Childish Gambino's "This Is America."

Nigerian rapper, Falz has been known to use his sharp brand of humor to address social ills in his country. Today he's taken it a step further with the release of a new song and video entitled "This is Nigeria" and the outcome is an audacious, decidedly necessary critique of Nigerian society inspired by Childish Gambino's viral video "This is America."

Falz opens the song with a voice over of his father the lawyer and human rights activist, Femi Falana, discussing the consequences of rampant corruption and exploitation, before adding his own cutting criticism: "This is Nigeria, look how I'm living now, look how I'm living now. Everybody be criminal," he rhymes as chaos ensues all around him.

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Photo courtesy of Nike

The Secret Behind Nike's New Naija Football Kits are Nigerians Themselves

The story behind the bold new uniforms the Super Eagles will be wearing at this year's World Cup.

Partner content from Nike

The new Nigeria football kits are not even out yet, but they're already causing pandemonium with Nigerian press reporting that there have been already 3 million worldwide orders. And it's easy to see why—the designs are daring with a bold nod to Nigerian culture that is very in vogue right now. In addition, UK Grime MCs with Nigerian roots, Skepta and Tinie Tempah have already been photographed in the new jerseys causing a surge of social media chatter about the new look.

But while rock star endorsements and an edgy new design will certainly bring attention, there's no doubt that the real bulk of the demand is due to what is ramping up to be a significant moment in the history of Nigerian football—the 2018 World Cup.



If you don't already know, Nigeria is entering this year's World Cup in Russia with some of the most exciting young players we've seen in years. With youthful talent like Wilfred Ndidi, Alex Iwobi and Kelechi Iheanacho—all 21—and veteran Olympic captain Jon Obi Mikel ready to take the field in Moscow all eyes are on Nigeria to advance out of Group D and challenge the world for a chance at the cup.

The plan here is to outdo the teams previous international achievement, the 1996 Olympic Gold Medal in men's football which is commemorated on the home kit with a badge recolored in the colors of the '96 gold medal-winning "Dream Team."

The home kit also pays subtle homage to Nigeria's '94 shirt— the first Nigerian team to qualify for the tournament—with its eagle wing-inspired black-and-white sleeve and green torso. But if the allusion to the pasty is subtle, the new supercharged patterns are anything but.

The look of the kit feels particularly in touch with what's going on in youth fashion both in Nigeria and the world and that's no accident. Much of the collection comes in bold print, both floral and Ankara-inspired chevrons, ideas that we've seen entering street wear collections and on the runway in recent years. That's because African and Nigerian style has become a big deal internationally of late. And not just in style, the country's huge cultural industries from Nollywood to Afrobeats have announced themselves on the world stage. This cultural ascendance is reflected in the design.


Courtesy of Nike

"With Nigeria, we wanted to tap into the attitude of the nation," notes Dan Farron, Nike Football Design Director. "We built this kit and collection based on the players' full identities." Along with other members of the Nike Football design group, Farron dug into learning more about Nigeria's players, "We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture."

In fact OkayAfrica has covered the team's love for music before—even dedicating an edition of the African in Your Earbuds mixtape to John Obi Mikel, Alex Iwobi & Kelechi Iheanacho's favorite songs to get hyped up before a game. When we asked the charismatic trio, they gave us list that included many of the huge Nigerian artists that we love, like Tekno, Wizkid, Yemi Alade and Nigerian-American rapper Wale and also, perhaps surprisingly, perhaps not, Celine Dion.

Nigerian culture has gone global partly through its infectious energy but also because of its vibrant diaspora populations that bring it with them wherever they land. Lagos-born Alex Iwobi whose goal in the 73rd minute to qualified Nigeria for this summer's tournament spent most of his life in London but still reps Naija to the fullest.

"I grew up in England, but Nigeria is my homeland," he says. "When I scored that goal, the players were dancing, the fans were playing trumpets and bringing drums…there was just so much passion and energy. It is always an honor to wear the white and green. To compete this summer is not just our dream, it is also the dream of our fans. Together, we all represent Naija."

This similar energy can be felt in Nigerian communities from Brooklyn to Peckham and even in China. Naija culture is truly global and no doubt the fans will embody the Naija spirit wherever they will be watching the games this summer.

If you're wondering, Nike isn't simply hopping on the Nigeria bandwagon. The apparel company has been sponsoring the Nigerian football since 2015, supplying kits to all nine of the Nigeria Football Federation teams at every level, including the men's and women's senior teams, men's and women's under-20 teams, men's and women's under-17 teams, men's and women's Olympic teams, and the men's beach football team.

So while the kit is available for purchase worldwide June 1, just know that you'll be competing with millions to get your own official shirts for the World Cup. If you are in New York, find the kit for sale exclusively at Nike's 21 Mercer store.

And please join OkayAfrica and Nike on June 2nd for Naija Worldwide as we celebrate Team Nigeria's journey to Russia in style.

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Listen to Adekunle Gold's New Album 'About 30'

Adekunle Gold's highly-anticipated sophomore album is here.

Adekunle Gold's much-anticipated sophomore album, About 30, has arrived.

The 14-track album boasts features from Seun Kuti, Flavor and British-Nigerian soul singer Jacob Banks, who appears on a remix to the popular lead single "Ire." The album sees the artist flexing immense versatility and range as he delivers emotional ballads, folk-Inspired cuts sung in Yoruba, and a few highlife-tinged summer jams.

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