Shot entirely in Fuse ODG’s childhood home of Ghana, the bittersweet visuals follow a real funeral ceremony from its procession and stages of mourning as it transforms into an uplifting celebration of life through dance.
“[It’s] about overcoming negativity and sadness, coming together, and rising up in dance,” director Sam Pilling explains. “Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness. The whole community joins together, first in mourning the death, then in celebrating the life that was lived.”
The black-and-white video is bookended by a female voice reciting verses from Kae [Remember], a Twi poem written by Kwado Nkita-Mayala.
Major Lazer will be performing a free concert in Cuba on March 6 presented by the Musicabana Foundation, The group, which is made up of producers Diplo, Walshy Fire & Jillionaire, will be one of the first American acts to play the nation since diplomatic ties were restored.
Watch the striking clip for “Light It Up” below.