After scooping four awards (Best Hit Single, Song of the Year, Best Hip Hop and Best Male, at the Metro FM Awards a few weeks ago, South African rapper Nasty C released three music videos in the form of a short film.
The three clips are directed Kyle Lewis, who has shot videos for the likes of Riky Rick, Cassper Nyovest and The Parlotones.
The 15-minute-long film includes visual treatments for three songs from Nasty C’s debut album Bad Hair Extensions.
The film kicks off with “Don’t Do It,” which features the Durban vocalist Tellaman. The catchy “Good Girls and Snap Chat Hoes” follows next, in which three women play the role of Nasty C, rapping all the lyrics to the song.
The third video is for the mellow love song “Phases,” featuring another Durban-based vocalist, Rowlene. “Phases” is one of the strongest songs on Bad Hair Extensions, and it’s great to see it getting the visual treatment.
The film in its entirety is a bit abstract, with no clear storyline, but it does have a lot of props going for it: skulls, dogs, feathers, and a fancy house that could be a palace. Nasty C himself rocks some fur to fit the aesthetic.
The effects and the quality of the video are amazing, too. It’s up to you to figure out what message Nasty C is trying to convey, if any. Or just sit back and admire the beauty of the visuals.
Bad Hair Extensions is available on iTunes.