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5 Women Doing Amazing Things Behind the Scenes in South African Hip-Hop

Behind every successful South African rapper of the last decade is a woman helping to get ish done. Helen Herimbi spoke to a few of them.

South African hip-hop had a great run in the last decade. As we start a new era, it's important to highlight the women who have played a pivotal role in the growth of the genre.

​Thuli Keupilwe

Thuli Keupilwe is the founder of LAWK Communications, an artist booking and representation agency that now works closely with the likes of DJ Maphorisa and Kabza de Small.

But she's not all about the yanos. Thuli has worked with urban music brands like Dreamteam SA and Homecoming Events, but in 2016, she cast her booking agent net wider and started LAWK Communications where she worked with DJs Capital and Sliqe.

The following year, Thuli received a phone call that would force her to level up. "Boom," she exclaims. "February 2017. PJay from B3nchMarQ called me. I was the one that pushed A-Reece to get onto his first Maftown Heights around 2014 and we're all from Pretoria so I'd known them since forever."

B3nchMarQ and A-Reece were gearing up to leave Ambitiouz Entertainment and when she agreed to be their booking agent, Thuli hadn't anticipated how much it would stretch her. Partly because the artists weren't initially permitted to perform their own songs—problematic for an agent who is meant to book them for gigs.

"I didn't see that coming at all," she says. "I was going up against the big guys, people I looked up to. I realized I needed to get a lawyer." Eventually, the artists were legally permitted to gig. "I had one of my biggest years with Reece after that. I am still with him till today."

A-Reece had managed to amass an enviable fan base size mostly from his online and streaming presence. Thuli works closely with him and counts using A-Reece's "Rich" song in a sync deal with the gambling website BET.co.za as a milestone in their partnership. "It was a good check," she chuckles. "And he was being himself and that's the most important thing to me."

Kay Faith

Authenticity has been the drive behind Kay Faith's work. The Cape Town-based engineer, producer and budding vocalist began her career behind the boards during sessions for the likes of Yasiin Bey, Nasty C and E-Jay.

She put out her own EP, In Good Faith, in 2017, and in 2018, she became the first female producer in the world to be featured on Apple Music's New Artist Spotlight.

She has also given us hip-hop bangers like "Slam Dunk" by Da L.E.S and YoungstaCPT. The latter is a frequent collaborator of hers. So much so that when his album 3T won the Best Album category at this year's South African Hip Hop Awards, she felt it was a win for her too. Especially since projects she'd worked on had been nominated and lost before.

Read: Meet The Woman Engineering Your Favorite South African Hip-Hop Releases

"When we started [the song] 'YVR,' I had this emotional feeling that it would be something big for Cape Town," Kay excitedly says. "From recording to mixing to mastering and featuring as a vocalist on 'The Cape of Good Hope' and 'KAAPSTAD NAAIER,' I was behind all of 3T. I even co-produced the 'Pavement Special' intro and the 'Outro' with Chvna.

"We spent 11 months crafting and him trying to get it to be perfect so it was a surreal feeling when we won Album of the Year. I even sent out a tweet saying: 'Can we just take a moment to realize that the South African Hip Hop Album of the Year was entirely engineered by a woman?'"

Kay's upcoming album, Antithesis is slated for a 2020 release. "It's going to be the first album of its kind, I believe," she says. "And I'm really trying to play with that idea of being the antithesis of hip-hop. I am a woman, an Afrikaans kid, in hip-hop. When I walk in, people don't expect me to be an engineer or a hip-hop producer and when I roll out my accolades, then they're like, 'damn, Kay's got game.' That reaction is what this album is about."

Phindi Matroshe

For Phindi Matroshe, the outside reaction to her work is not the most important thing. Phindi is a publicist and talent manager who owns At Handle, a PR and social marketing solutions firm. She was there before Nadia Nakai became a Reebok or Courvoisier ambassador and before she had sold-out ranges with Sportscene's Redbat.

She was also there when Nadia bagged a Best Female pyramid at the 2019 South African Hip Hop Awards. And she was right beside her when she scooped awards at AFRIMA 2019 for Best Artist, Duo or Group in African Hip Hop as well as Best Female Artiste: Southern Africa.

"Winning awards was never the mission," Phindi confesses. "Honestly, we have never done things to try and get awards. Nadia truly loves what she does and it feels great when that is acknowledged and someone pats us on the back for work we've done. I really love and respect what I do and don't see it as a job."

Having handled publicity for the likes of JR, Tumi Masemola (of Gang of Instrumentals), Shane Eagle, Major League DJs and more, Phindi pivoted to managing Nadia. She says: "Seeing the things we talk about come to life or when we're in the boardrooms signing those deals, those are personal milestones for me."

​Ninel Musson

Ninel Musson has been brokering some of hip-hop's biggest deals for over a decade. She co-owns Vth Season, a boutique full-service entertainment marketing agency with Raphael Benza.

A former party promoter and publisher of the wonted.co.za website, Ninel helped start a record label wing of Vth Season where AKA was their first signee. Together, they turned AKA into a mainstream success that the artist could bank on when he started the now defunct BEAM Group independent record label with Prince Nyembe in 2016.

Recently, Ninel and Benza, together with the Sony Music team, presented AKA with diamond and platinum plaques for several songs at a surprise dinner. "The music we went on to create became some of the best-selling records of all time in South Africa," Ninel says matter-of-factly. "When we started with him, the major labels said SA hip-hop would never go this far. We said we believed it would and then we did."

​Sibu Mabena

Cassper Nyovest seems to make it a point to work with women. In addition to Cassper's sisters running his Family Tree store, several Fill Up dates have seen PR maven, Sheila Afari at the helm. And while it's clear that the Fill Up series was always the brainchild of Cassper and his longtime friend and business partner, T-Lee Moiloa, bringing it to fruition has also included the skills and power of women behind the scenes. Women like Sibu Mabena, a multi-hyphenate creative entrepreneur who owns the Duma Collective.

"The day I landed back home from the EMAs, I went straight to The Dome," she remembers. "I said: 'yo, T-Lee, give me a job. I want to work on this thing.' He was like: 'bra, there's nothing for you to do.'" Sibu stuck around at the Dome, watching the production come together when a lightbulb went on in her head.

Read: Sibu Mabena Works Behind The Scenes in South African Hip-Hop, And She's Kicking Ass

"I thought: 'Cassper has 11 outfit changes. Who is helping him with those?' So Gareth Hadden from Formative, who was building the stage, said they needed someone to help with those changes. I forced myself into the Dome, and the next year I pitched to T-Lee to run the stage at Orlando Stadium. The following year was Fill Up FNB Stadium and there, I got a bigger job to run the talent operations. That's how we started doing the Fill Up Intern Search."

In the next decade of Mzansi hip hop, Sibu has her heart set on parties with a purpose. "All the things I have learnt along the way have led me to contribute to AKA's Fees For All Mega Concert," she shares. "I'm not coming on as just a creative or event organiser or marketer. It's demanding all of me. We're all tapping into a more philanthropic and less commercial role than we usually have so the pressure is that much greater."

There are plenty more women who've got game. From Lerato Lefafa, who has been a part of the team that brought us the SAHHAs and Back to the City to Bianca Naidoo who is a big part of Riky Rick's triumphant trajectory to women like Spokenpriestess, Caron Williams, Azizzar The Pristine Queen, Loot Love and way more who have, in the last decade, used their media platforms to lift up Mzansi hip-hop. In the next decade, women will still be a huge part of hip hop. It'll be interesting to see where that contribution takes the movement next.

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The 12 Songs You Need to Hear This Week

Featuring Sarkodie, Cassper Nyovest, Elaine, Darkovibes, Stogie T, Phyno, C Natty, and more.

Every week, we highlight the cream of the crop in music through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

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Photo courtesy of CNOA

These Colombian Civil Rights Activists Are Fighting to Make Sure Afro-Colombians are Counted in the Census

When 30 percent of Colombia's Black citizens disappeared from the data overnight, a group of Afro-Colombian activists demanded an explanation.

It was the end of 2019 when various Black organizations protested in front of the census bureau—The National Institute of Statistics and Informatics (DANE)—in Bogotá, Colombia to show their dissatisfaction about what they called a "statistical genocide" of the black population. The census data, published that year, showed 2.9 million people, only 6 percent of the total population of the country, was counted as "Afro-Colombian," "Raizal," and "Palenquero"—the various terms identifying black Colombians.

For many years, Afro-Colombians have been considered the second largest ethno-racial group in the country. Regionally, Colombia has long been considered the country with the second highest number of Afro-descendants after Brazil, according to a civil society report.

Why did the population of Afro-Colombians drop so drastically?

Afro-Colombian, Black, Raizal, and Palenquero civil-rights activists protesting erasure of Afro-descendants in front of the census bureau.

Last year, a crowd of activists gathered in Bogota to protest what they saw as erasure of Black communities in the Colombian census.

Photo courtesy of CNOA

In the latest national census report from 2018/2019, there appeared to be a 30.8 percent reduction of the overall group of people that identified as Black, Afro-Colombian, Raizal, and Palenquero, as compared to the 2005. After this controversial report, an Afro-Colombian civil rights organization known as the National Conference of Afro Colombian Organizations (CNOA), officially urged DANE to explain the big undercounting of the black population.

This wasn't a small fight. Representatives who hold the special seats of Afro-Colombians in Colombia's congress asked the census bureau to attend a political control debate at the House of Representatives in November 2019 to deliver an accountability report. "The main goal of doing a political debate was to demand DANE to give us a strong reason about the mistaken data in the last census in regard to the Afro population," said Ariel Palacios, an activist and a member of CNOA.

At the debate, the state released an updated census data report saying that, almost 10 percent of the Colombian population—4.6 million people out of 50.3 million—considers themselves Afro-Colombians or other ethnicities (like Raizal, and Palenquero). But despite DANE trying to confirm the accuracy and reliability on the latest census report it was clear that, for a variety of reasons, Black people were missed by the census. The state argued that their main obstacles with data collection were related to the difficulties of the self-recognition question, as well as security reasons that didn't allow them to access certain regions. They also admitted to a lack of training, logistics and an overall lack of success in the way the data collectors conducted the census.

How could they have counted Black populations better?

Afro-Colombian, Black, Raizal, and Palenquero civil-rights activists playing drums in front of the census bureau.

Drummers performing during a protest against the Colombian census bureau's erasure of Afro-Colombians from the 2018 census.

Photo courtesy of CNOA

These arguments were not reasonable for the civil rights activists, partially because the state failed to properly partner with Afro-organizations like CNOA to conduct or facilitate extensive informational campaigns about the self-identification questions.

"CNOA has worked on self-recognition and visibility campaigns among the Afro community and this census ignored our work," says priest Emigdio Cuesta-Pino, the executive secretary of CNOA. Palacios also thinks that the majority of Afro-Colombians are aware of their identity "we self-identify because we know there is a public political debate and we know that there is a lack of investment on public policies."

That's why it is not enough to leave the statistical data to the official census bureau to ensure that Afro-Colombian communities are fully counted in the country. And the civil rights activists knows that. They made a big splash in the national media and achieved visibility in the international community.

Thanks to The Washington Office on Latin America (WOLA), a human rights organization, Palacios traveled to D.C to meet with Race and Equality institution and a Democratic Congressman. "We called for a meeting with representative Hank Johnson to talk about the implementation of Colombia's peace accords from an Afro-Colombian perspective but also to address the gross undercounts of its black population," says Palacios.

For the activists at CNOA, the statistical visibility of the Black population is one of their battles. They have fought for Afro population recognition for almost two decades. "Since the very beginning CNOA has worked on the census issue as one of our main commitments within the statistical visibility of the Afro-Colombian people," says priest Cuesta-Pina. Behind this civil organization are 270 local associations, who work for their rights and collective interests.

The activists want to raise awareness on identity. Because according to Palacios, "In Colombia, there is missing an identity debate—we don't know what we are. They [the census bureau] ask if we are black, or if we are Afro-Colombians. But what are the others being asked? If they are white, mestizo or indigenous?" Palacios believes that for "CNOA this debate is pending, and also it is relevant to know which is the character of this nation."

Afro-Colombian Populations and the Coronavirus

Afro-Colombian, Black, Raizal, and Palenquero civil-rights activists use mock coffins and statistics to protest erasure of Afro-descendants

Colombian civil-rights activist insist that undercounting Afro-descendants can have a real impact on the health of Afro-Colombian communities, especially during the COVID-19 coronavirus crisis.

Photo courtesy of CNOA

Even though the state recently "agreed with to give us a detailed census report" and make a different projection with the micro data, says Palacios, now with the Covid-19 emergency, CNOA and the government has suspended all meetings with them, including cancelling a second congressional debate and the expert round table meeting to analyze the data.

Unfortunately, it is exactly in situations like the Covid-19 emergency where data analysis and an accurate census report would have been useful. According to the professor and PhD in Sociology Edgar Benítez from Center for Afro Diasporic Studies—CEAF, "Now it is required to provide a reliable and timely information on how the contagion pattern will spread in those predominantly Afro regions in the country and what is the institutional capacity in those places to face it," says Benítez.

He adds that this information is "critical at the moment because the institutional capacity is not up to provide it at the current situation". That's why the Center for Afro Diasporic Studies plans to work with DANE information from the last census. According to Benítez, "We are thinking of making comparisons at the municipal level with the information reported in the 2018 Quality of Life Survey, in order to have a robust and extensive database as possible on the demographic, economic and social conditions of the black, afro, Raizal and Palenquera population in Colombia."









Screenshot from YouTube.

The Big Hash Shares Visuals for ‘Amnesia’ and Releases New Song from Upcoming EP

Watch The Big Hash's music video for 'Amnesia' and his new song 'My Way' from upcoming EP.

To celebrate his 20th birthday yesterday while on lockdown, The Big Hash released visuals for his latest single "Amnesia."

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Apple Music's Mzanzi playlists.

Apple Music Launches 'Stream Local' Initiative to Support South African Artists

The initiative is part of the music streaming platform's efforts to support South African musicians amid the coronavirus outbreak.

Apple Music has launched a new initiative dubbed "Stream Local" which is set to launch on April 11th. The initiative forms part of the music streaming giant's efforts to support South African musicians as the industry is increasingly negatively impacted by the coronavirus outbreak. Playlists across genres as well as the albums of several chart-topping South African artists will be featured in addition to newly-released music.

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