Arts + Culture

Afropreneurs: Essie Bartels Aims to Be West Africa’s Premier Culinary Ambassador with Essiespice

Essie Bartels speaks to Okayafrica on her spice and sauce brand that will soon be in your grocery store's spice aisle, Essiespice.

After living on three continents and traveling across 25 countries, there’s one place where Essie Bartels has always felt at home—the kitchen.


Growing up, she helped her mother and grandmother with dinner, and developed her own stovetop experiments for her father, who graded her on a scale from 1 to 10. “There were a lot of “9’s” and “10’s,” but every so often I’d get a “5,” which only made me try harder,” she laughs.

When she moved to the United States to attend college, she continued cooking for friends who soon encouraged her to think of starting her own business. But with only a little bit of capital, she wondered what to do. “I didn’t see myself having a restaurant, but I did see a gap in the market for spices and other condiments,” she says. “I already pre-made sauces at home to make cooking easier for myself, so launching a spice company seemed like the logical way to enter the food market.”

Photo courtesy of Essie Bartels.

Essiespice, her eponymous spices and sauces brand, launched in 2013 following two years of researching and refining recipes. Today, the company has four signature multi-purpose blends: Tamarind Oh!, CoCo-for-Garlic, Mekko Dry Rub, and Mango Chili Medley, its bestseller.

Fresh ingredients for the product line are sourced from produce distributors in the Tri-State Area in an effort to support local business and reduce Essiespice’s carbon footprint. The uniquely African spice blends come directly from a businesswoman named Hajia Limata in Makola, Accra’s sprawling open-air market.

In two years, demand for Essiespice has doubled as big-box grocery stores like Whole Foods and Shoprite take notice. But it’s been hard to meet demand with limited resources.

“Essiespice is a labor of love—I depend on my family and friends to help me on production days,” the spice mixologist says. “We rent out an industrial kitchen and get to chopping and blending to produce the deliciousness that is Essiespice, but it’s hard to meet demand because production is contingent on their schedules.”

Earlier this year, Bartels lost her corporate job. While transitioning to working on Essiespice without the cushion of a full-time salary may have been daunting, the shift turned out to be a blessing in disguise. “Since losing my job, I finally have the time, patience, and energy to fully devote myself to nurturing my brand. No one can be a better advocate for your business than you can—especially at the early stages of a company,” she says.

Photo courtesy of Essie Bartels.

Now, to help take her business to the next level, she launched a Indiegogo campaign to raise $48,000 to expand production, staff, and research and development. The campaign features a wide range of rewards that give a preview of future Essiespice products: hand-stitched aprons made with Malian Bogolan fabric and brass Adinkra symbols, pottery made from red earth sourced in Kumasi, Ghana and even cooking classes with Essie herself.

In the next few years, she also hopes to expand her product line to include signature Essiespice milks, nuts, butters, and oils inspired by the flavors of Africa and its diaspora. She’s also in talks with farmers in Ghana’s Northern Region to introduce ancient grains like millet, sorghum, and fonio, which have high nutritional value, but aren’t widely available in global markets.

With endorsements from culinary heavy hitters including Pierre Thiam, Africa’s leading celebrity chef, and support from Nyema Tubman, President of Sundial Brands—the makers of crowd favorites Shea Moisture and Nubian Heritage—Bartels aims to be one of West Africa’s premier culinary ambassadors.

“African food isn’t visible enough on the global stage,” she says. “Our voices aren’t heard, so I want to contribute to that conversation so that things like millet and dawa dawa are recognizable in the same way as spaghetti or curry powder. Many studies have shown that West Africans have some of the healthiest diets in the world, so we should see our food represented more on television and in magazines.”

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Artwork: Barthélémy Toguo Lockdown Selfportrait 10, 2020. Courtesy Galerie Lelong & Co

1-54 Contemporary African Art Fair Goes to Paris in 2021

The longstanding celebration of African art will be hosted by Parisian hot spot Christie's for the first time ever.

In admittedly unideal circumstances, 1-54 Contemporary African Art Fair will be touching French soil in 2021. The internationally celebrated art fair devoted to contemporary art from Africa and the African diaspora will be hosted in Paris, France from January 20 - 23. With COVID-19 still having its way around the globe, finding new ways to connect is what it's all about and 1-54 is certainly taking the innovative steps to keep African art alive and well.
In partnership with Christie's, the in-person exhibits will take place at the auction house's city HQ at Avenue Matignon, while 20 international exhibitors will be featured online at Christies.com. And the fun doesn't stop there as the collaboration has brought in new ways to admire the talent from participating galleries from across Africa and Europe. The fair's multi-disciplinary program of talks, screenings, performances, workshops, and readings are set to excite and entice revelers.

Artwork: Delphine Desane Deep Sorrow, 2020. Courtesy Luce Gallery


The tech dependant program, curated by Le 18, a multi-disciplinary art space in Marrakech medina, will see events take place during the Parisian run fair, followed by more throughout February.
This year's 1-54 online will be accessible to global visitors virtually, following the success of the 2019's fair in New York City and London in 2020. In the wake of COVID-19 related regulations and public guidelines, 1-54 in collaboration with Christie's Paris is in compliance with all national regulations, strict sanitary measures, and security.

Artwork: Cristiano Mongovo Murmurantes Acrilico Sobre Tela 190x200cm 2019


1-54 founding director Touria El Glaoui commented, "Whilst we're sad not to be able to go ahead with the fourth edition of 1-54 Marrakech in February as hoped, we are incredibly excited to have the opportunity to be in Paris this January with our first-ever fair on French soil thanks to our dedicated partners Christie's. 1-54's vision has always been to promote vibrant and dynamic contemporary art from a diverse set of African perspectives and bring it to new audiences, and what better way of doing so than to launch an edition somewhere completely new. Thanks to the special Season of African Culture in France, 2021 is already set to be a great year for African art in the country so we are excited to be playing our part and look forward, all being well, to welcoming our French friends to Christie's and many more from around the world to our online fair in January."

Julien Pradels, General Director of Christie's France, said, "Christie's is delighted to announce our second collaboration with 1-54, the Contemporary African Art Fair, following a successful edition in London this October. Paris, with its strong links to the continent, is a perfect place for such a project and the additional context of the delayed Saison Africa 2020 makes this partnership all the more special. We hope this collaboration will prove a meaningful platform for the vibrant African art scene and we are confident that collectors will be as enthusiastic to see the works presented, as we are."


Artwork: Kwesi Botchway Metamorphose in July, 2020. Courtesy of the artist and Gallery 1957


Here's a list of participating galleries to be on the lookout for:

Galleries

31 PROJECT (Paris, France)
50 Golborne (London, United Kingdom)
Dominique Fiat (Paris, France)
Galerie 127 (Marrakech, Morocco)
Galerie Anne de Villepoix (Paris, France)
Galerie Cécile Fakhoury (Abidjan, Côte d'Ivoire/ Dakar, Senegal)
Galerie Eric Dupont (Paris, France)
Galerie Lelong & Co. (Paris, France / New York, USA)
Galerie Nathalie Obadia (Paris, France / Brussels, Belgium)
Galleria Continua (Beijing, China / Havana, Cuba / Les Moulins, France / San Gimignano, Italy / Rome, Italy)
Gallery 1957 (Accra, Ghana / London, United Kingdom)
Loft Art Gallery (Casablanca, Morocco)

Luce Gallery (Turin, Italy)
MAGNIN-A (Paris, France)
Nil Gallery (Paris, France)
POLARTICS (Lagos, Nigeria)
SEPTIEME Gallery (Paris, France)
This is Not a White Cube (Luanda, Angola) THK Gallery (Cape Town, South Africa) Wilde (Geneva, Switzerland)

For more info visit 1-54

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