South African-American rapper Afika NX blends Caribbean melodies and a highly-addictive beat in his latest music video for "C'est La Vie."
<p><em>Photo by <a href="https://instagram.com/izzy.eff/" target="_blank">Izzy Filippini</a>.</em></p><p>South African-American rapper <strong><a href="https://www.facebook.com/AfikaNx/" target="_blank">Afika NX</a></strong> comes through with his latest foot-stomping single "C'est La Vie," a track that propels the MC's bold bars with the use of Caribbean-infused melodies and a highly-addictive beat. "The song is for anyone who's ever been broke in New York City," Afika NX tells Okayafrica via e-mail. "We wanted to make something fun, and communicate to people that money should never define you or limit your enjoyment of life. I'm a huge Missy fan, and a huge Busta fan, and there's definitely some Afro-Caribbean influences in there."</p><p>The single's <strong>Gabriel Garcia Rosa</strong>-directed music video follows Afika NX and crew of dancers as they bust some pretty impressive moves across the streets of Brooklyn. "We made that video in one day — just got together a bunch of creative people in Brooklyn to see what we could come up with in an afternoon. It's got hip-hop dance, West African dance, Afro-Caribbean rhythm, absolutely sick choreography. It's low budget and fun — just like the message of the song and just like it should be. We love it."</p><p><div class="preroll-video"></div><ora-player></ora-player></p><p>Stream our premiere of Afika NX's "C'est La Vie," from the NYC-based rapper's forthcoming EP, below.</p><p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="49f4e20f64be05577a10c6393f1179e7"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/y7xxGj4mMC8?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span></p><p><iframe frameborder="no" height="450" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/210520399%3Fsecret_token%3Ds-Pv1Pf&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%"></iframe></p>
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