Mad African Prints with Soboye in the London store's XXY Magazine fashion editorial.
For 12 years, Soboye has been one of the coolest spots in Shoreditch, London. Founded by Nigerian Samson Soboye, the store initially opened as a partnership with womenswear designer E-Sinn Soong. It eventually became an impossible-to-avoid shop offering women's clothing & accessories, men's casual wear and home furnishings. The store recently got featured in XXY Magazine for an editorial spread showcasing Soboye's own line and store -tocked designerslabels like Chichia London and Ituen Basi. The photos spotlight Soboye's brightly-colored African prints and geometry. Scroll through our gallery to view the pictures and tweet @okayafrica with #soboye if you want to talk about it.