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Image courtesy of NASO.

Discover the Minimalist Designs of Nigerian-Owned Fashion Label NASO

They're set to launch their latest collection at Banana Republic this month.

NASO is a new fashion label founded by first-generation Nigerian-American Uyi Omorogbe, who has made it a point to place social impact and minimalist design at the center of the brand.

Influenced by African aesthetics and manufactured completely on the continent, the brand is invested in building schools in rural ares of Nigeria, and uses a percentage of its earnings in order to do so, says Omorogbe. The brand built its first school in the Nigerian village of Urhokuosa, where Omorogbe's father is from in 2019.

Now, NASO is expanding in a major way with a new partnership with fashion retailer Banana Republic. The line will launch at their flagship store in Manhattan later this month, and it's the first brand to have a pop-up at the store. The hope is that the collaboration will help further NASO's ethically-minded mission. "Our mission is simple: to produce great products, create economic opportunity, and empower the youth of Africa to change their communities and in the process, the world," says Omorogbe. "When our customers wear our clothing, we want them to have a feeling of empowerment, a feeling that makes them think, "Well done," or as we say in Nigeria, NASO."

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Photos: The Best Street Style Outfits From Lagos Fashion Week, 2019

See what Nigeria's best dressed had to say about what they wore to fashion week events.

In Lagos, Nigeria—a city home to more people than New York and London combined, where there's always a party around the next corner—your outfit does all the talking. From Friday to Sunday, Lagosians step out in their weekend best, determined to outdo their last look. No matter where you look there's no shortage of ankara, agbadas, suits, colours and fascinating silhouettes and striking new hairstyles for ladies and men. This energy was everywhere during Lagos Fashion Week 2019 which ended on Saturday the 26th.

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