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Wizkid at Gidi Fest 2018. Photo: Tej/Gidi Culture Festival.

The Significance Of Wizkid's Failure To Perform At Coachella

And what consequences this could have for future Nigerian and African music shows abroad.

Nigeria's Wizkid didn't perform at the 2018 edition of the Coachella Valley and Arts Festival. While leading musicians across genres from all parts of the world climbed the stages over two weekends to provide concert-goers a live experience of their art, Starboy was absent. He was booked, his name was announced in the line-up, and two slots, over two weekends were allocated for his set. But he missed his placement due to "his inability to get US visas" for his band members.

Wizkid didn't just miss this chance. Africa did. Due to the significance of the his set at such a global stage, the Afrobeats movement did. Everyone, from creators, through the facilitators of the art, down to the consumers, everyone missed out on a crucial chance to bring our music to a diverse audience, at arguably the biggest music festival in the world. The timing was right. Wizkid, due to strength of his art, and the efficacy of his deals, found himself as the anointed one from Africa to do that.

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