Okayafrica recently caught up with Promzy and Prodigal, two of the founding members’ of Ghana’s VIP (Vision In Progress), as they performed in California. Among other things, the two were excited – and thoroughly surprised – to see azonto in various places, including dance studios in Norway where most of the participants were non-African.

The group’s 2010 album, Progress, produced two major hits – “I Think I Like Am” (below) and the monstrous “Away.” The latter, with its infectious open snare intro and sing-along chorus, managed to evolve from mere club anthem to a colloquial staple ingrained into the local lexicon in Ghana. The resulting success further solidified their status as hiplife royalty at home, but for the group, it only aggravated an eagerness to reach new audiences abroad.

“We’re still spreading our wings. The sky’s still the limit,” said Prodigal.

He and fellow group member, Promzy, see the azonto craze as an opportunity to spread their musical message and are enthusiastically waving the azonto flag throughout their travels. Above all else, it’s a proud moment to see a local product being embraced worldwide. “The azonto thing is by us,” said Promzy. He’s happy to see Ghanaians and Africans worldwide embracing their own music alongside their European counterparts.

But azonto does owe partial credit to the outside world. Ghanaian pop music has always been, in part, a result of the syncretism with western influences. Highlife – that nation’s oldest musical export – owes as much to big band jazz and gospel as it does to palm wine music. Azonto is no exception. Its warm reception in Europe may result from the UK Funky ‘s influence on the production. But to VIP it’s all hiplife. And as one of hiplife’s premier ambassadors, they plan on seeing azonto as another tool in their ever-growing arsenal to spread their message. VIP returns to the states June 16th for a show in New York (details to come) alongside fellow countrymen Castro and Tiffany.

Stream an excerpt from our interview and their take on azonto below:

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Comments

  • malam bala

    v.i.p., my people. you forget where you are coming from. i miss hausa language in your words. are you not from nima? or are you in new york now? big big money for accessoires doesnt make good music. pls dont spend too much attention on u.s. hip hop style, stick to your own identity as ghanaians! come back to ghanaian context! how can ghanaian youth identify with your u.s. attitude? to try to through the sahara and die in illegal immigration to europe? pls! you are idols to ghanaian youth and have therefore responsibility! ghana is a wonderful place to be and offers possibilities and chances. promote ghana instead!

    apart from my critique i appreciate you. i remember times at hamdalla hotel on nima highway and surroundings. even in hamburg where i met promzys bro. in any case, Allah ya kiyaye!