We’ve been providing you with exclusive fashion editorials featuring a blend of our original Okayplayer and Okayafrica tees alongside emerging and mainstream fashion. Our goal was to create and introduce another window to your shopping targets. Open your eyes to endless possibilities, unique designs of unique and innovative features that are quite diverse. Of course, it’s always left up to you to decide what and where you’re buying, but cool designs are not that easy to find. These 4 editorials were a melting pot of a talented creative team, incredible designs, beautiful models and locations. Photographer Rae Maxwell captured the essence and spirit of each of her subjects. She has an eye that catches beauty’s fleeting moments — revealing them underneath the surface. Al Malonga‘s fashion styling doesn’t incorporate anything exuberant; it’s all kept in a bold and edgy subtlety. Last but not least, the make-up and hair work done by Cat Alexis and Afi Bijou, respectively, played a key role in the characters’ portrayal. I’d also add that chief makeup artist Michela Wariebi provided excellent work on the two last editorials.
We rounded up our Top 10 Style Guide shots and give you an exclusive behind-the-scenes video, shot by Herman Jean-Noel (of Neglakay Productions) and edited by Rae Maxwell, in which you’ll discover the two first editorials featuring the entire team. You can find a lot of pieces on our online store. One last thing: allow yourself to be bold, fresh and free.