These Young Liberians Are Building an Arthouse Movie Theater

The students behind "Image of Liberia" Film Festival are building a new movie house in Monrovia.

Pandora Hodge, project coordinator of Kriterion, Monrovia Courtesy of Kriterion, Monrovia

Before Liberia's two civil wars its capital city, Monrovia, had a lot more entertainment options for young people. Teenagers learned traditional dance at cultural centers. Reading clubs flourished throughout the city. Families took their kids to two movie theaters on the weekend.

All that disappeared and much of it has yet to return in these peaceful times. A few years ago, a group of young Liberians began showing movies across the country to offer people a cultural leisure activity. Since its beginning in 2012, Kriterion Monrovia has done 40 screenings in more than 20 communities throughout Liberia. These screenings were so successful that the founders organized a film festival in 2014, "Image of Liberia."

Now the founders want to make it official and build an independent arthouse cinema in Monrovia. Over the next month, Kriterion Monrovia is running a crowdfunding campaign to raise 50,000 Euros for a cinema. So far the group has raised almost 12,000 Euros.

The Kriterion, Monrovia team Courtesy of Kriterion, Monrovia

"We want to bring the culture back to Monrovia," says Pandora Hodge, the project coordinator of Kriterion Monrovia. "We want to give a new vibe to these people. For us to start this and have people feel like they can go and relax in a cinema— that's showing development too you know," says Hodge.

A team that includes a program officer, finance officer, supervisor, secretary and more than 70 volunteers are working to raise the funds for the cinema.

The cinema will not only show movies that are financially accessible to local Liberians, but it will also be a place for young Liberians gain work experience and plan the future of Liberia. Kriterion Monrovia will be a cultural center for music, exhibitions and social gatherings.

Kriterion Monrovia is based on a cultural project that originated in Amsterdam after the second World War—Kriterion Amsterdam. Students involved in the anti-Nazi movement in Amsterdam started the cinema to fill the void of culture that the war left. Back then it was run as a cultural foundation that helped university students with living costs. In that vein, Kriterion Monrovia is supported by Young Urban Achievers, a Dutch foundation that helps young people around the world to set up their own business in the cultural sector.



The team on the road Courtesy of Kriterion, Monrovia

Like Kriterion Amsterdam, Kriterion Monrovia cinema will be run entirely by students like Hodge. Liberia's economy is improving but it's difficult for young students to study and earn money at the same. Kriterion Monrovia will provide the opportunity to young Liberians to work on an entrepreneurial project so that they can take those skills and create their own businesses in Liberia.

"The important thing about having space is being able to help young people in Liberia," Hodge says . " We will help them to become good entrepreneurs so they can rebuild Liberia and contribute to society."

Watching quality movies in a comfortable setting is almost impossible for locals in Monrovia. The only movie theatre in the city is in an upscale shopping mall marketed to expats. Another cinema that only showed Bollywood movies recently closed. Men sell DVDs on street corners throughout the city but the visual quality of these movies is often shoddy. They are often in other languages like Russian or Chinese. Tiny movie booths dot the city showing these poor quality films.

"It's so hot," says Hodge when talking about the movie shacks. "Everybody is sweating. You can barely understand or see anything. People are falling asleep on you."

Besides lack of a quality cinema, Monrovia also lacks options for leisure activities for young people. For most, a night out on the town includes stopping at a bar for a drink or a restaurant for a cheap meal.

The first film Kriterion Monrovia showed to a large group was "Life of Pi" at the University of Liberia in 2011. For most attendees, it was their first time seeing a movie with good sound. Hodge took the cinema on the road traveling to villages across Liberia to show movies. The movie gatherings became community events attracting the very young up to the very old. When Ebola hit Liberia, Kriterion had to stop its movie showings but the group had developed such good relationships with villages, that it traveled the country implementing an Ebola awareness campaign.

Kriterion Monrovia has the support of engineers and architects from Engineers Without Borders, who will design the cinema of their dreams for free. Young Urban Achievers and SPARK will support them with their business model and organizational structure.

A poster for their Kriterion, Monrovia's crowdfunding campaign.

Stop What You're Doing Right Now and Watch Falz's New Video 'This Is Nigeria'

The Nigerian rapper tackles his country's social ills in his very own answer to Childish Gambino's "This Is America."

Nigerian rapper, Falz has been known to use his sharp brand of humor to address social ills in his country. Today he's taken it a step further with the release of a new song and video entitled "This is Nigeria" and the outcome is an audacious, decidedly necessary critique of Nigerian society inspired by Childish Gambino's viral video "This is America."

Falz opens the song with a voice over of his father the lawyer and human rights activist, Femi Falana, discussing the consequences of rampant corruption and exploitation, before adding his own cutting criticism: "This is Nigeria, look how I'm living now, look how I'm living now. Everybody be criminal," he rhymes as chaos ensues all around him.

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Photo courtesy of Nike

The Secret Behind Nike's New Naija Football Kits are Nigerians Themselves

The story behind the bold new uniforms the Super Eagles will be wearing at this year's World Cup.

Partner content from Nike

The new Nigeria football kits are not even out yet, but they're already causing pandemonium with Nigerian press reporting that there have been already 3 million worldwide orders. And it's easy to see why—the designs are daring with a bold nod to Nigerian culture that is very in vogue right now. In addition, UK Grime MCs with Nigerian roots, Skepta and Tinie Tempah have already been photographed in the new jerseys causing a surge of social media chatter about the new look.

But while rock star endorsements and an edgy new design will certainly bring attention, there's no doubt that the real bulk of the demand is due to what is ramping up to be a significant moment in the history of Nigerian football—the 2018 World Cup.



If you don't already know, Nigeria is entering this year's World Cup in Russia with some of the most exciting young players we've seen in years. With youthful talent like Wilfred Ndidi, Alex Iwobi and Kelechi Iheanacho—all 21—and veteran Olympic captain Jon Obi Mikel ready to take the field in Moscow all eyes are on Nigeria to advance out of Group D and challenge the world for a chance at the cup.

The plan here is to outdo the teams previous international achievement, the 1996 Olympic Gold Medal in men's football which is commemorated on the home kit with a badge recolored in the colors of the '96 gold medal-winning "Dream Team."

The home kit also pays subtle homage to Nigeria's '94 shirt— the first Nigerian team to qualify for the tournament—with its eagle wing-inspired black-and-white sleeve and green torso. But if the allusion to the pasty is subtle, the new supercharged patterns are anything but.

The look of the kit feels particularly in touch with what's going on in youth fashion both in Nigeria and the world and that's no accident. Much of the collection comes in bold print, both floral and Ankara-inspired chevrons, ideas that we've seen entering street wear collections and on the runway in recent years. That's because African and Nigerian style has become a big deal internationally of late. And not just in style, the country's huge cultural industries from Nollywood to Afrobeats have announced themselves on the world stage. This cultural ascendance is reflected in the design.


Courtesy of Nike

"With Nigeria, we wanted to tap into the attitude of the nation," notes Dan Farron, Nike Football Design Director. "We built this kit and collection based on the players' full identities." Along with other members of the Nike Football design group, Farron dug into learning more about Nigeria's players, "We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture."

In fact OkayAfrica has covered the team's love for music before—even dedicating an edition of the African in Your Earbuds mixtape to John Obi Mikel, Alex Iwobi & Kelechi Iheanacho's favorite songs to get hyped up before a game. When we asked the charismatic trio, they gave us list that included many of the huge Nigerian artists that we love, like Tekno, Wizkid, Yemi Alade and Nigerian-American rapper Wale and also, perhaps surprisingly, perhaps not, Celine Dion.

Nigerian culture has gone global partly through its infectious energy but also because of its vibrant diaspora populations that bring it with them wherever they land. Lagos-born Alex Iwobi whose goal in the 73rd minute to qualified Nigeria for this summer's tournament spent most of his life in London but still reps Naija to the fullest.

"I grew up in England, but Nigeria is my homeland," he says. "When I scored that goal, the players were dancing, the fans were playing trumpets and bringing drums…there was just so much passion and energy. It is always an honor to wear the white and green. To compete this summer is not just our dream, it is also the dream of our fans. Together, we all represent Naija."

This similar energy can be felt in Nigerian communities from Brooklyn to Peckham and even in China. Naija culture is truly global and no doubt the fans will embody the Naija spirit wherever they will be watching the games this summer.

If you're wondering, Nike isn't simply hopping on the Nigeria bandwagon. The apparel company has been sponsoring the Nigerian football since 2015, supplying kits to all nine of the Nigeria Football Federation teams at every level, including the men's and women's senior teams, men's and women's under-20 teams, men's and women's under-17 teams, men's and women's Olympic teams, and the men's beach football team.

So while the kit is available for purchase worldwide June 1, just know that you'll be competing with millions to get your own official shirts for the World Cup. If you are in New York, find the kit for sale exclusively at Nike's 21 Mercer store.

And please join OkayAfrica and Nike on June 2nd for Naija Worldwide as we celebrate Team Nigeria's journey to Russia in style.

Listen to Adekunle Gold's New Album 'About 30'

Adekunle Gold's highly-anticipated sophomore album is here.

Adekunle Gold's much-anticipated sophomore album, About 30, has arrived.

The 14-track album boasts features from Seun Kuti, Flavor and British-Nigerian soul singer Jacob Banks, who appears on a remix to the popular lead single "Ire." The album sees the artist flexing immense versatility and range as he delivers emotional ballads, folk-Inspired cuts sung in Yoruba, and a few highlife-tinged summer jams.

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