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Lesotho MC Meloh Calls Out The Treatment Of Female Rappers In 'Soul Riddim'

Lesotho-based rapper Meloh stands up against the commercialization of hip-hop and its treatment of female rappers in "Soul Riddim."


Lesotho rapper Meloh comes through with her latest music video for "Soul Riddim," a song that calls out the commercialization of hip-hop and its treatment of female rappers. The clip sees Meloh, fellow Lesotho MC Gen AP and their stylish crew going in over a ragga-tinged beat as they spit their bars from tractors, barber shops and corner stores.

"'Soul Riddim' is an anthem for the Africans looking to make a stand against the much publicized and doctoral social outlook of urban lifestyle," Meloh explains. "We stand against the commercialized view of fashion, music and lifestyle, we are trying to start a revolution of individualistic Africans who fuse modern/urban lifestyle as the youth with an African twist, to merely say we are Africans doing exactly what the famous hip-hop musicians do BUT we do it fusing our background as Basotho living in a global village."

"It's a track for the struggling Basotho/African artists who have to deal with breaking free from the norms of societies based on certain rules and the oppression of the media pictorial style of depicting 'coolness.' My verses are deeply rooted in the observation of Female emcees — who are known for 'sexiness' and no talent. I as an individual talk about being an emcee all round, my struggle to break free from being seen as a weaker sex, and my image being the only thing I can rely on."

Watch the Hlompho Letsielo-directed music video for "Soul Riddim," Meloh's first single on her label RaggaVybz Music, below.

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Photo by Sabelo Mkhabela.

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Nasty C and French Montana Hit the Club In the Video for ‘Allow’

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Courtesy of Jojo Abot.

Let Jojo Abot's New Afrofuturistic Video Hypnotize You

The Ghanaian artist releases the new video for "Nye VeVe SeSe," an entirely iPhone-recorded track.

Jojo Abot is rounding out a strong year which has seen her tour South Africa, release the NGIWUNKULUNKULU EP and work with institutions like the New Museum, Red Bull Sound Select and MoMA on her art and performances.

Jojo is now sharing her latest music video for "Nye VeVe SeSe," a song featured on her iPhone-only production project, Diary Of A Traveler.

"Nye Veve Sese is an invitation to let go of the burden of pain and suffering that keeps us from becoming our best and greatest selves," a statement from Jojo's team reads. "Asking the question of why pain is pleasurable to both the one in pain and the source of the pain. Often time the two being one and the same."

Watch her new "meditative piece," which was shot in Bedstuy, Brooklyn, below.

Jojo Abot will be playing her final US show of the year in New York City alongside Oshun on October 26 at Nublu 151. Grab your tickets here.

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