Arts + Culture

Africa Is The Future's 10th Year Anniversary Campaign

Africa Is the Future launched a campaign on Kiss Kiss Bank Bank to raise money for a new project highlighting a 2035's new and dynamic Africa.

'Imagine Africa in 2034, as the first world power, through the covers of a fictitious magazine.' - AITF 


Started in 2004 by Nicolas Premier and Patrick Ayamam, Africa Is The Future is an organization focused on promoting a positive and real image of Africa. We're talking about that vibrant Africa we know, that's more often than not underrepresented in all media.  In 2004, AITF released a t-shirt with bold capital letters that simply stated "AFRICA IS THE FUTURE." Fast foward ten years and you can still spot many people proudly sporting the tee, some are talking of a pop culture phenomenon. "AITF is an art intervention. Over a decade we have used all the communication tools of a "real brand" to smash and upset media cliches by ingraining this provocative slogan in the public sphere," states the company's website.

Today, to celebrate their 10 years, Africa Is The Future launched a campaign on Kiss Kiss Bank Bank to raise money for a new type of communiqué. The topic, in their own words,

"Imagine: it’s 2034. The African Continent has been renamed "The United Republics of Africa" (U.R.A) and has become the dominant global power. The U.R.A is a leader and driver of technology, space travel, art, film, fashion, architecture and more. U.R.A’s most widely read, most profitable publication is AITF Magazine. As the iconic Life Magazine covers illustrated American growth post-World War II, AITF Magazine covers relate the economic and political rise of the United Republics of Africa. The familiarity of Life covers, emblematic of the American Dream, beautifully suit this parodic diversion. This is no Nostradamus inspired effort to predict the future. AITF covers are an ironic transposition of the World as presented in the international, traditional and dominant media landscape."

The initial mockups present a general idea of what AITF is trying to accomplish in order to promote the creative and trendsetting Africa. Scroll through our gallery above to see the visuals and if you want to talk about it, tweet @okayafrica with #africaisthefuture.

Popular

How Technology Is Playing a Crucial Role in the #EndSARS Protests

Young people in Nigeria have successfully managed to use technological innovations to organize and make the #EndSARS protests run incredibly efficiently and easily. This moment will go down in history as a revolution that was birthed via technology.

It has been more than a week since young people in Nigeria took to the streets to demand that the Special Anti-Robbery Squad, infamously known as SARS, be scrapped for good. Created in 1992, this police unit was originally set up to beat back armed robbery, the use of firearms and rising cases of kidnappings that grew in the late eighties. However, the unit went rogue, becoming more notorious for its savagery than actual crime-fighting. With a rap sheet ranging from profiling, harassment and assault to, in more extreme cases, slaughtering innocent citizens, these quasi-officers have unleashed terror on the nation for more than two decades.

Their victims are predominantly young Nigerians profiled on appearance—whether they drive exotic vehicles, use the latest gadgets, have their hair dyed or locked, or have piercings. In some cases, working in tech often gets conflated with financial fraud. For people who don't meet the absurd criteria, the mood of the officer can often become the difference between life and death.

Keep reading... Show less

get okayafrica in your inbox

popular.

Emile YX? Wants to 'Reconnect The String'

The father of South African hip-hop's latest book release is here to teach you about the culture.