Events
Wizkid at Gidi Fest 2018. Photo: Tej/Gidi Culture Festival.

How Gidi Culture Became The Festival For The 'New African Generation'

Gidi Culture Festival's co-founder Chinedu "Chin" Okeke on creating one of the coolest African festivals around.

Now on its fifth year, the Gidi Culture Festival is at its peak.

Gidi Culture was started in response to the demand from young audiences in Nigeria for affordable access to live entertainment. Though still relatively young, the festival has become a special hub for the meeting of established African acts with a rising generation of promising young musicians.

This year proved to be its biggest yet, as the line-up featured star performances from Wizkid, 2Face, Brymo, Adekunle Gold, Maleek Berry, DJ Spinall and a special appearance by Tiwa Savage, along with live sets from the new school of Nigerian and African music like Odunsi, Tay Iwar, Lady Donli and many others.

We talked to Chin Okeke, co-founder of Gidi Culture Festival, to pick his brain about the hard work and magic behind the success of his festival.


Odunsi at Gidi Fest 2018. Photo: Tej/Gidi Fest.

How did the idea to start Gidi Culture come about?

I think it was at a time where I was transitioning from management and consulting for brands to building other brands and platforms and wanting to build something that had a larger and positive impact on the rest of the industry.

The idea behind the movement was to create a safe space for the youth that would enable and empower them, as well as channel their energy into something positive.

More than a festival, there's also a movement around it which has evolved into the Gidi Tribe—which represents young Africans who refuse to take no for an answer and are determined to succeed with whatever they're given. It's an energy and attitude. The Gidi Tribe identity only became very clear at the end of last year.

"The idea behind the movement was to create a safe space for the youth that would enable and empower them."

The lightbulb moment for me in terms of the festival, was going to Sundays at The Shrine then Elegushi beach. The beach the dichotomy was everything you don't expect from Lagos. There were no social boundaries and all walks of of life had a good time in the same place—upper, middle, working class, it didn't matter. I wanted to amplify that.

When you start a festival you have an idea of what you want it to be. What it becomes is something different and not down to you. You can curate and mold it but it's determined by the people who attend it and share a common interest.

Mut4y. Photo: Tej for Gidi Fest.

Were there other African festivals that inspired you?

Yeah, the major inspiration was Lekki Sound Splash, one of the last people to headline it was Fela actually, ironically enough. That used to be huge on the beach in Lekki. Before we started Gidi Culture, I traveled to Coachella, Wireless, Ultra, seeing what they're about.

There were many different ideas of what kind of festival we wanted to be. I think we even registered a name "Made in Africa." In the end, we decided to position ourselves around the current movement.

There's a couple of festival that we produced for partners like Palm Wine Music and Nativeland. It was interesting to have three festivals which all speak to different audiences. Obviously there's overlaps but they're all so different in themselves in terms of representation and who they're for.

On the continent there's Lake of Stars, but to be honest, I don't think there's a festival that truly represents the movement that is "now." A lot of the other festivals are quite specific to their region but nothing for the new African music movement. From the people we've had from Vanessa Mdee to K.O to Efya to Sauti Sol.

Tiwa Savage at Gidi Fest 2018.

Gidi Culture is a relatively young festival, having started in 2014, how have you grown and improved each year?

This is the fifth year. In terms of growth there's a couple of things we look at. Doubled in ticket sales each year. Last year we quadrupled in ticket sales—that had a lot to do with our pricing. In terms of numbers we're still growing.

The talent and even the stage itself has grown. I think the way it's set up now, the way it looks, is gonna stay. We're looking at heightening the experience for the music fan.

This year we also introduced a second stage (Next Generation stage), we gave them their own stage. It was for the millennials and the next generation of fans.

"When you start a festival you have an idea of what you want it to be. What it becomes is something different and not down to you."

The line-up this year was the biggest yet with Wizkid, 2Baba, Adekunle Gold, Brymo and a surprise by Tiwa Savage, and others. How do you work to choose and secure your acts?

There's a number of things that go into it and a number of people who work on it, it's something that I enjoy. Let's start with the next generation. We've now got a team of graduates whose responsibility to curate that next generation. They introduced me to what's being called the Soundcloud generation: Tay Iwar, Maka, Lady Donli and others.

With the main stage there are a number of factors. What comes before popularity is the entertainment factor. Not every act can perform live. Not everyone has to perform with a band, some are better with a DJ. and then some acts they want the band. Entertainment factor is number one, then popularity is second and availability is third, in that order.

Ycee at Gidi Fest 2018. Photo: Tej/Gidi Fest.

I want something for everybody. I don't mess with the idea of Afrobeats, or, putting all african music under one box. This year you had your Brymo and Adekunle, your Ycee and your SDC, your 2Baba and your Wizkid. We had two DJs—it flowed, it was a journey. I always consult Leslie Kazumba from Channel O, Pulse NG editor-in-chief Osagie Olange, Bizzle Osikoya, and obviously my partner Teme (Oriteme Banigo) and the young team.

What's the crowd usually like?

The most exciting festival on the continent have always very much had an African fan base. While we have that, because of social media, the Gidi Tribe's gone global. It's truly a beautiful thing for people to fly in from all over the place to come to Gidi Fest.

My motivation at first was that I wanted to change the way the world saw us. Then I wanted to change the way we see ourselves. We had a strong Nigerian lineup this year and it's ironic that the time we decided to do that we had guests from NY, LA, Chicago, Kuala Lumpur, Taipei, Berlin, Riyadh, and other places.

"My motivation at first was that I wanted to change the way the world saw us. Then I wanted to change the way we see ourselves."

It's funny I felt like it was my wedding because all my friends from all over the world came. These are people I didn't ask to come, they just came. I think that's the beginning of something quite large.

There's a large population of people that come in and fly in for it. We hope that there will be more and more people who come from all over the globe.

Wizkid. Photo: Tej/Gidi Fest.

What are the biggest challenges you've faced over the years with organizing Gidi Culture?

This year we had a bit of technical glitch. People were really patient with us. What happened was the configuration on the soundboard literally switched before we were about to start, so we had to reconfigure everything and it took us an hour to make it work. It meant that we were pushed back and some people were upset.

I'd like to apologize to everybody for the delay and thank everyone for the patience.

Challenges are about accepting them, and now we can do better, it just means we're learning. We started the festival five years ago from zero. And the fact is that we moved venues. The main goal is to tighten it and make it a seamless experience. Once we get it right, it's easier to keep it growing.

Photo: Tej/Gidi Fest.

What have been some of your favorite performances over the years?

I don't always get to watch them but this year it was the DJs. DJ Aye is someone I'm very excited about, he's an artist. The way he creates music on the stage and his set is a journey. It was such an interesting comparison to DJ Spinall who came on with 20 minutes of hard-hits just before Tiwa Savage. It was electrifying and, like I said it got late, but at that point nobody cared.

Over the years, Burna Boy was a good one. Diplo was good. Tiwa Savage two years ago, it was the first time she performed since her baby and she came with a full troop of dancers. It was so good that she was trending on twitter a few hours after that.

Photo: Gidi Fest.

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Photo by Abena Boamah.

Photos: Here's What Happened at Daily Paper & Free the Youth's Design Talk for Accra's Young Creatives

Founders of the popular brands discussed all things African streetwear in a conversation facilitated by OkayAfrica and moderator Amarachi Nwosu.

Last week, Amsterdam-based, African-owned streetwear brand Daily Paper and Ghanaian streetwear label Free the Youth held a talk for young creatives at the Mhoseenu design studio in Accra, Ghana.

Moderated by Melanin Unscripted creator Amarachi Nwosu and presented in partnership with OkayAfrica, the design-based conversation explored everything from sustainable practices in manufacturing, to the overall evolution of streetwear globally. The founders of Free the Youth, which was been called Ghana's number one streetwear brand, expanded on how they've been able to build their audience, and shared details about their community-based initiatives.

They event, which took place at the Daily Paper Pop-up Store in Accra last Friday, drew a fashionable and creative-minded crowd ready to partake in a design discussion between West Africa and Europe.

Check out some of the action that took place at the Daily Paper x FYT event below, with photos by Abena Boamah.

Find more upcoming OkayAfrica events here.

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14 Cultural Events You Can't Miss this December in South Africa

OkayAfrica's guide to must-see events during South Africa's festive season.

South Africans will tell you that December is not just a month, it's an entire lifestyle. From beginning to end, it's about being immersed in a ton of activity with friends and family as well as any new folk you meet along the way. Whether you're looking to turn up to some good music or watch some provocative theater, our guide to just 14 cultural events happening in South Africa this December, has something for everyone.

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Twice As Tall World Tour. Flyer provided by Atlantic Records.

Burna Boy Announces 'Twice As Tall' World Tour Dates

The Nigerian star will be playing shows across North America and Europe this summer.

Burna Boy is hitting the road again.

Following the celebrated release of African Giant—which came with nominations at both the Grammys & BRIT Awards and a trophy for Best International Act at the BET Awards—the Nigerian star will be embarking on a long run of shows that will take him across North America and Europe.

The Twice As Tall World Tour will kick off in May in Atlanta, and will see Burna Boy playing concerts across the US, Canada, Norway, France, Portugal, UK, Netherlands, Sweden, Belgium, Germany, Switzerland and more locations.

You can check out the full tour dates for Twice As Tall World Tour below and revisit Burna Boy's performance for Okay Acoustics.

Tickets are available now.

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Angelique Kidjo performs onstage during the 62nd Annual GRAMMY Awards Premiere Ceremony at Microsoft Theater on January 26, 2020 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)

'Take Africa Out of It and There's No Music for Y’all,' Angelique Kidjo on Success, ‘World Music’ & Championing New African Talent

OkayAfrica caught up with the legendary Beninese singer following her recent Grammy win and her feature on the collaborative electronic track 'Milambi.'

Last month, Angelique Kidjo won her fourth Grammy in the 'Best World Music' category. But it wasn't quite like every other year she had been nominated for the award. This time she shared the nomination with fellow African act Burna Boy, the first artist of the continent's current afropop scene to earn a nomination. While there's no question that Kidjo, who won for her 2019 album Celia, was beyond deserving (this was by no means a Kendrick-Macklemore scenario), Kidjo made the conscious decision to dedicate her award to Burna and urged viewers to pay attention to the wealth of new talent coming from the continent. "The new generation of artists coming from Africa are going to take you by storm and the time has come," said the artist.

Her vocal support for African talent isn't new though. As Kidjo notes, she gave a similarly memorable speech when she won four years ago for her album Sings, and she sounds fierce and impassioned as she speaks about it over the phone. After all, Kidjo has always been notably forward-looking in life and in music—experimentation doesn't scare her. Her latest work is on a futuristic, electronic project from Swiss DJ and producer Pablo Nouvelle and she expresses excitement about the novel methods in which African artists are creating and amplifying their music.

We caught up with Kidjo following her latest Grammy win and the release of her joint single with Nouvelle, "Milambi," to discuss her support of the new crop of talent emerging from the continent, fame, the controversy around the 'Best World Music' category, and remaining true to her identity in a Western-oriented music industry.

This interview has been edited and condensed for clarity.

The Grammys were a big moment. Why did you decide to dedicate your award to Burna Boy and acknowledge the new generation of up-and-coming African artists?

I'm always in contact with my continent. I go back on a regular basis, and that's where my source of inspiration is from. Throughout the years going back and forth, I've been seeing the entrepreneurship of the young generation coming up. When I started music—there was none of that. You just went to the studio, and you found people to help you do your music. Now you can be a self-producer. I have nephews and nieces, and I'll just say "Ok, what's new? Let me listen to the new stuff." And I just realized that the rest of the world has no clue about what's happening in Africa.

Four years ago, when I received my Grammy for the album Sings, I said "Brace yourself, because Africa is coming. You have to open your heart, your mind and ears to listen to what is going on and what is coming from the new generation of my contient"— I said that four years ago, and the time has come because [with artists like] Burna Boy, Wizkid, Davido, Yemi Alade and many more from Nigeria, and Sho Madjozi from South Africa—you have so much happening culturally in Africa. I have the feeling that sometimes people just completely turn their head away from Africa and I just wonder how one could possibly turn their head away from where they come from, because Africa is the cradle of humanity. Culture comes from there—there's no music on this planet that doesn't have Africa in it.

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Is this why you've chosen to work with a lot of younger artists from the continent like Yemi Alade most recently?

I'm so proud of this new generation of musicians that are using the technology to tell a positive story about Africa. It's no longer about our suffering. Everybody suffers. So, why should people be focusing only on our suffering and not seeing just the human beings that we are, and how joyful we are? Then suddenly, you realize that joy becomes political because if your society, your people are perceived as joyful, then a leader cannot complain anymore that something is wrong. Beyond all that, [I do it] to pay tribute to the entrepreneurship of the young generation. They aren't waiting on help from anybody. If you are famous in your country and on your continent, there's nothing that can stop you. You have billions of people that will love you, so why should the rest of the world look aside when you're passing by? They should pay attention.

That's why I use my platform to bring the attention of the media to this new generation coming. They don't want to be caught by surprise because I've been telling them to pay attention. If something happens, and they don't pay attention, at least I've done my work.

I do think it's really amazing how new artists have been able to gain traction and put their music out despite their not being a lot of support by African leaders for creative industries. Do you think that African governments, and the folks with money should invest more entertainment?

I think they should because we create jobs. People make money, and it's not only the artists. There's also the people helping them make videos, or cut tracks—music creates jobs.

I think we have to educate our leaders and our business people in Africa. Who can carry their brand better than us? Who are the best ambassadors of our cultures, our countries and our continent? It's us artists across different forms of art, from painters, to storytellers, to people in theatre and movies. Every form of art is about telling the story of ordinary people and the people that have come before us. How do you know about your own history, if not for the elderly people that tell you the story of who you are?

In order for us to tell our story, we need to have a voice. We need to say it through different mediums. Music is one of them. We shouldn't let anyone else tell our stories anymore. That time in history has passed. We have new narratives, we have proof of how entrepreneurial we are. Africans can make money in Africa and anywhere else. The world is open to us—the world is ours. No one can stop us.

So many African artists look to you as an inspiration and a model for longevity in the music industry. I'm wondering which artists served that role for you when you were first coming up.

There are many, many of them. I would say it started with traditional musicians because I was a very curious child. I come from that background of traditional musicians telling me stories through songs. [Growing up] my brothers were playing music, my father brought the instruments for them, and freed a room in a crowded house for them to rehearse. I heard every genre of music in the '60, '70s and '80s through them, but my role models start with traditional musicians, both male and female. [But at a certain point] I noticed that every album that would be brought home had just men on the covers. I was like, "Okay, so women don't sing? They can't do albums too?" Then you had Western women start coming in and I was like, "Okay, at least some women are making it through [in the industry]."

Then Miriam Makeba came and Aretha Franklin came. The day Aretha Franklin came, the singer of my brother's band—who had such a fucking ego, you couldn't even put it anywhere—said "there's no song I can't sing." [But] Aretha came and he couldn't sing. I'm like, "What? A woman is whooping your butt. I like that."

So, there have been strong men and women as musicians that have informed the music that I make today. The only way I could absorb it and make my own music, and become a role model to others today is because I am proud of my culture. I know where I come from, I'm not trying to copy anybody because everybody copied what we have. There wouldn't be any music in America without the input of enslaved people that came from Africa. The blues came from slaves. It doesn't matter how hard the slave owner wanted to dehumanize us—they even took the drum away from us. But we had many ways of celebrating culture. We had many ways of celebrating our humanity—singing was one of them. We sing our pain to lift it up. We sing our joy to share it with people. That's what African music is. The essence of what music is comes from that place. We've seen it all, we've been through hell, yet here we are prevailing still.

"I have to be able to sing my songs till I die."

You've always championed African culture and identity, whether it's through singing in Yoruba, or representing Benin through various endeavors. Did you at any point, ever face pressure from the industry to tone down your "Africanness" to appeal to certain audiences?

They have a saying in my country, that "the advisor is not the payer." [It's about] what you do with the advice people give you. I'm always listening, I'm always ready to sit and hear constructive criticism. But if you want to critique for the sake of criticizing me—I've heard some journalists say that I'm not African enough in France because my music sounds too Western. I said, "What is the music of the West then? Tell me." Take Africa out of it and there's no music for y'all.

For me, I respect everybody, particularly the differences because there lies the genius. We all don't think the same.

People said, "Why don't you show your titties?" I'm like, "Well, I don't feel like showing my titties because my titties ain't singing. My voice is not in my breasts." You've got to be somebody, and I am African. I come from a rich culture. Why should I change to look like what? What do you want me to look like? I've never ever allowed anyone to say to me, "You can't do this." I have fought some producers that try to change my music. I say, "If that's the case, you take the microphone, you sing, it's not mine, I'm out of here." You have to stand for something. If you are afraid of not making it, then you become a fool to somebody.

People will say what they want to say. If I want to dress differently, I do sometimes. When I received the NAACP award, I wore a suit. A well-tailored suit, and I kill it too in a suit. It's not what you wear, it's who you are.

I always say, if anyone wants to work with me, I'm open. The bridge I'm trying to build, everybody's welcome on it in the respect of each other's differences. My strength might be your weakness, and then I supply. My weakness might be your strength. It goes both ways. I don't have the answer to everything, but one thing I know is that if we stop bitching at each other and blaming people for all the things that aren't good in our life will be better off because when we start doing that, what do we do? We create fear, and fear is dangerous.

I wanted to ask you about the controversy surrounding the Best World Music category at the Grammys. Many believe that it doesn't truly encompass the diversity of music coming from the continent. What are your thoughts on the matter?

Don't underestimate the recording academy. They have been thinking about it way before this. It's a conversation that we're going to be engaging in. Africa is not a country, it's a continent. The Latin Grammy exists. We should have the African Grammys too, because it's a continent, because it's vast, it's huge. So, it's a conversation we started having because the academy is also realizing this, and they are, at least, having that conversation. Right now, if you look at the "French Grammys" coming up, there's not one person of African descent [represented]. Not one. They just completely ban what is called "world music" out of it and we're in the 21st century. So, I think criticizing is one thing, finding solutions is another.

Let's work with the recording academy and find out how we can help to come up with something that works for everybody. That's all I'm about. I'm always about solutions. The thing is that we also need to recognize that we cannot be discriminating when it comes to culture. If we don't speak to each other, and we're always blaming and pointing fingers, there's no conversation possible anymore. We should have an open discussion about this and be creative about it. That's all I say.

Speaking on shifting genres, you recently worked with Pablo Nouvelle on his new project Eliso, I saw it described as your "maiden venture into electronic music." What was that experience like for you?

I started with electronic music. If you ask David Byrne, he would tell you that my first album, Logozo was completely electric, but African electric. So for me, working on this album brings me back to the beginning and, I'm not done doing that. I'm going to do it more.

So, we can expect a lot more of this electronic sound that you've already been working on?

I'm not saying anything.

We can't have a hint?

No, nothing, because I always follow my inspiration. If my inspiration changes a little bit, I have to change [my direction].

You just go with whatever feels right?

I have to be able to sing my songs till I die. All my songs, if I can't sing them, with just my voice and a guitar, it means it's not good. When writing a song, less is more because if you add too much stuff, then you kill the song. You're overstating it. Do the minimal. If it feels good to you, and you can sing it in your sleep, wake up dancing to it, and you can feel it in every beat in your body, it's right.

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