Video
Still from La Même Gang's "Kemor Ame." (Youtube)

5 Young African Music Video Directors to Look Out For In 2019

The new wave of African music video directing is here .

From the burgeoning alté scene to the mainstream, the new school of African directors are injecting fresh energy into the music videos of some of the continent's biggest artists and more.

With their unique perspectives and innovative visual concepts, these young directors and filmmakers are defying many of the cliché music video ideas seen in the Nigerian and Ghanaian scenes—and having a lot of fun every step of the way.

Here are the brilliant new talents behind the lens in the African music scene: David Duncan, Scilla Owusu, Ademola Falomo, Babs Direction and Daviid Anthony.


David Duncan, 23

Ghana-based director David Duncan only creates visuals for music that he likes.

Dave is motivated by the idea of being "different" and this pushes him to think beyond expectations. His refreshing visual experiments for the likes of Joey B and La Même Gang have set him apart as a director in the Ghanaian music scene and a talent to keep our eyes on in the new year.

Has Worked With: Joey B, La Même Gang, Wavy The Creator, Pappy Kodjo, B4bonah.

Would Love To Work With: Meek Mill and many artists from Atlanta rap scene.

Advice for other upcoming directors: "I think letting upcoming directors learn from their own mistakes is the best way to train them, I remember, on the come up I've heard a lot from senior directors and only choose to listen to few advices that I thought would be useful to me, we can't all follow the same rule in fact there's no rule with creativity, All you need to do is find yourself, work hard till you get that self confidence that's how you become innovative."

Also check out: La Même Gang's "Kemor Ame" directed by David Duncan

Ademolo Falomo, 21

"The artists I have worked with are particular because I love to create visuals that explore the youth culture, these artists have the songs or the style that help me push my creativity along that line," says 21-year-old Ademola Falomo , a Nigerian filmmaker based both in Dubai and Lagos. Inspired by Spanish cinema , the young director prefers to use natural light sources, handheld shots, and film colouring that gives his videos a distinct diffused, hazy aesthetic with amber tones.

Has Worked With: Odunsi The Engine, Santi, D-O, Wavy The Creator, Zamir, Kah-lo & Riton

Would Love To Work With: Runtown, Burna Boy, Skepta, Sho Madjozi, Not3s, Flo-hio, Ezi Emela, Koffee, Col3trane iamddb.

Favorite Quote/Advice for Upcoming Directors: "I just really got a grasp on this quote: 'the game is the game.'" As for my advice for directors; embrace the act of collaborating, that is the fastest way to learn and get better at what you do."

Also check out: Riton & Kah-Lo's "Fake I.D." directed by Ademola Falomo.

Daviid Anthony, 22

"My creative process is weird," mentions Daviid Anthony, "my strong point definitely is outdoor. I love colours and nature." Within a short period of time, the rising Nigerian filmmaker has utilized his distinctive style to create visual content for household names like Wizkid and Tekno. He strives to create a special vibe when directing or editing his videos, and his already-impressive portfolio only gets us more excited for what he will be working on next.

Has Worked With: Tekno, Wizkid, Famous Bobson , Ceeza Milli, Legendury Beatz, Ycee and more.

Would Love To Work With: Wiz Khalifa, Kendrick Lamar, Teyana Taylor.

Word of Advice: "Positivity is key. We are all stars."

Also check out: Bobson's "Iyawo" directed by Daviid Anthony.

Scilla Owusu, 22

Whether she is producing or directing, Scilla Owusu is the woman taking the lead behind the camera for many popular afrobeats and afro-swing music videos. Starting out as a screenwriter and film producer at the age of 18, her online series, A Lesson Learnt, won best web series ensemble award at the Screen Nation Media Awards in London. Within a short period of time, the British-Ghanaian director has transitioned to being on set with some of Africa's biggest artists and she's just getting started.

Has Worked With: Don EE, Stonebwoy, Davido, Sarkodie, Maleek Berry, Patoranking, Fuse ODG and more.

Would Love To Work With: Wizkid, Burna Boy, Beyonce, Travis Scott, Niniola.

Professional motto: "Aspire to inspire before I expire. While I'm on this earth, through my actions, my aim is to aspire someone else especially in the field I'm in where you don't see many women who look like me. To inspire them to get started on whatever it is that they may think is difficult to do. Showing them if I can look like you and I can do it."

Also check out: Diztortion, Lethal Bizzle & Maleek Berry's "Pull Up" directed by Scilla Owusu.

Babs Direction, 25

With every single project he embarks on, Awudu Musa also known as Babs Direction, wants to create a masterpiece. At only 25, he has become one of the most sought-after directors in Ghana. His stellar catalogue features big names like Wizkid, R2bees, Sarkodie and more. To him, there are a million interpretations to a single creative thought and he prefers to stay open-minded when brainstorming for his high-profile music videos.

Has Worked With: R2Bees, Wizkid, Darkovibes, King Promise, Stonebwoy , Patoranking, Adekunle Gold, Efya, Juls and more.

Would Love To Work With: Prefers to go with the flow.

On Finding Inspiration: "As a creative person, I am greatly inspired by everything around me, mostly visuals and everyday happenings. There isn't like a go-to spot for inspiration for me. But I am mostly inspired by anything visually satisfying , my regular day involves at least 3-4 hours of scrolling through Pinterest and Tumblr. It's like a ritual for me!"

Also check out: King Promise & Wizkid's "Tokyo" by Babs Direction.


News
Still from YouTube

Mr Eazi and Skales Link Up With DJ Jimmy Jatt on New Single 'Halima'

The Nigerian artist make for a standout trio on the Guilty Beatz-produced track.

Mr Eazi, Skales and pioneering Nigerian DJ Jimmy Jatt have linked up for a new track to close out the summer.

"Halima" opens with Mr Eazi delivering passionately sung lyrics about the woman of his dreams. He also provide's the song's catchy chorus. Fellow Nigerian artist Skales joins in on the second verse, matching Mr Eazi's passionate energy for his lover. The track was produced by none other that Guilty Beatz.

Keep reading... Show less
Featured
Odunsi.

The 14 Songs You Need to Hear This Week

Featuring Samthing Soweto, Odunsi, Kwesta, Jidenna x Mr Eazi, Lady Donli, Wizkid x Kojo Funds and more.

Every week, we highlight the cream of the crop in music through our Best Music of the Week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

Check out all of OkayAfrica's new playlists on Spotify and Apple Music.

Keep reading... Show less
popular
Still from NPR's Tiny Desk Concert

Watch Nigerian-American Rapper Tobe Nwigwe's Tiny Desk Concert

Joined by his wife and seven-week old daughter, the Houston-based rapper brings his Southern sounds to NPR's Tiny Desk.

Houston-raised, Nigerian-American rapper Tobe Nwigwe is the latest artist to grace NPR's TIny Desk Concert Series.

The artist performed a 5-song medley, backed by a full band and four talented backup singers. The artist was also joined at the desk by his wife Fats Nwigwe and their seven-week old daughter.

READ: Tobe Nwigwe Is the Southern Rapper Making "Purpose Popular."

Keep reading... Show less
popular

Here Are All the Samples In Burna Boy's 'African Giant'

This video breaks down all the African Giant samples & interpolations, including songs from Fela Kuti, Magic System, Naughty By Nature, D'banj and more.

Since it dropped, Burna Boy's highly-anticipated album African Giant has been making waves and getting played on constant rotation all over the place.

The 19-track album, which includes features from Angelique Kidjo, Damian Marley, Future, M.anifest, Jorja Smith, Jeremih and more, sees the buzzing Nigerian star delivering several addictive shades of his signature afro-fusion sound as he blends in influences from afrobeat, dancehall, hip-hop, RnB and more.

Listeners have also been spotting some of the many samples and interpolations used across African Giant and now, Sample Chief, a platform for African music knowledge, has put them all together in video form.

Read: Sample Chief Selects 5 of Their Favorite Samples

The samples and interpolations across African Giant include the use of Fela's "Sorrow, Tears & Blood" and Angelique Kidjo's "We WE" (in "Anybody"), Naughty By Nature's "Jamboree" (in "Collatelral Damage"), Magic System's "1er Gaou" ("On The Low"), plus many more from the likes of Stereoman, Ududo Nnobi, Blak Ryno, and D'banj.

Check them all out below courtesy of Sample Chief.

Keep up with Sample Chief by following them on Twitter and Instagram.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.