Video

5 Reasons We Love Afrikan Boy's 'Hit Em Up' Video

Afrikan Boy Hit Em Up video for the London-based emcee's upcoming single is a celebration of Nigerian culture in the UK.


Afrikan Boy's latest video pays tribute to the London-rooted emcee's Nigerian heritage. Accompanying Afrikan Boy's triumphant rhymes on "Hit 'Em Up" is a patchworked (you'll see what we mean) celebration of London's Nigerian community. Watch the vid below and check out our top reasons "Hit Em Up" is a visually epic UK counterpart to last month's anthem from Cody Chesnutt.

—————————————————————————————————————————————————————————————————————————————————————————————————————

1. Footsteps

From rhyme one Afrikan Boy makes it clear he knows legendary sandals have walked before him. Better yet, AB has the global scope of music's footsteps accounted for, from Fela to Bambaataa.

—————————————————————————————————————————————————————————————————————————————————————————————————————

2. The Sample

"Hit Em Up" features a sample from the Black President himself. Fela's original afrobeat tune "Wa dele Wa Royin" becomes a future olympian's choice soundtrack with the addition of Afrikan Boy's celebratory grime.

—————————————————————————————————————————————————————————————————————————————————————————————————————

3. Young Ambitious & Motivated

'What is Y.A.M.?' we wondered. "Young Ambitious & Motivated." It's how we'd describe Afrikan Boy's Jay Z-like hustle. It's also the name of a fashion movement founded by the man himself.

—————————————————————————————————————————————————————————————————————————————————————————————————————

4. Iconic Imagery

So many salutes to Fela to choose from. But this might be our favorite.

—————————————————————————————————————————————————————————————————————————————————————————————————————

5. "Music is my food and I'm feeling like I gotta feast."

Dude has a thing for food. Look no further than his instagram for a master of cuisine well deserved title.

—————————————————————————————————————————————————————————————————————————————————————————————————————

Afrikan Boy's upcoming single "Hit Em Up" drops Sept. 22.

Interview

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.

''I'm having the time of my life,'' says Adekunle Gold over a Zoom call while seated in his office in Lagos. ''I'm making songs that are so true to my current energy, my current vibe.'' When I got on the call with the 34-year-old artist on a Wednesday afternoon, the first thing I noticed was his hair tied up in little braids, the second was his wide smile. As we speak, the crooner laughs multiple times but it's his aura that shines through the computer screen, it lets you know better than his words that he's truly having the time of life.

Born Adekunle Kosoko, the popular Nigerian singer got married barely two years ago to fellow artist Simi. Last year, the power couple welcomed their first child. As we talk, Gold points to his journey as a father and a husband as some of the biggest inspirations at the moment not just as far as music goes but as his perspective in life and how he now approaches things.

''My [artistry] has changed a lot because being a father and being a husband has made me grow a lot and more.'' Adekunle Gold tells OkayAfrica. ''It has made me understand life a lot more too. I'm feeling more responsible for people. You know, now I have a kid to raise and I have a wife to support, to be a real man and husband and father for.'' He credits this journey with both his newfound happiness and a newfound freedom as an artist.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 5 Songs You Need to Hear This Week

Featuring Fireboy DML, Juls, Adekunle Gold and more.