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5 Reasons We Love Afrikan Boy's 'Hit Em Up' Video

Afrikan Boy Hit Em Up video for the London-based emcee's upcoming single is a celebration of Nigerian culture in the UK.


Afrikan Boy's latest video pays tribute to the London-rooted emcee's Nigerian heritage. Accompanying Afrikan Boy's triumphant rhymes on "Hit 'Em Up" is a patchworked (you'll see what we mean) celebration of London's Nigerian community. Watch the vid below and check out our top reasons "Hit Em Up" is a visually epic UK counterpart to last month's anthem from Cody Chesnutt.

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1. Footsteps

From rhyme one Afrikan Boy makes it clear he knows legendary sandals have walked before him. Better yet, AB has the global scope of music's footsteps accounted for, from Fela to Bambaataa.

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2. The Sample

"Hit Em Up" features a sample from the Black President himself. Fela's original afrobeat tune "Wa dele Wa Royin" becomes a future olympian's choice soundtrack with the addition of Afrikan Boy's celebratory grime.

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3. Young Ambitious & Motivated

'What is Y.A.M.?' we wondered. "Young Ambitious & Motivated." It's how we'd describe Afrikan Boy's Jay Z-like hustle. It's also the name of a fashion movement founded by the man himself.

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4. Iconic Imagery

So many salutes to Fela to choose from. But this might be our favorite.

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5. "Music is my food and I'm feeling like I gotta feast."

Dude has a thing for food. Look no further than his instagram for a master of cuisine well deserved title.

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Afrikan Boy's upcoming single "Hit Em Up" drops Sept. 22.

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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