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5 Reasons We Love Afrikan Boy's 'Hit Em Up' Video

Afrikan Boy Hit Em Up video for the London-based emcee's upcoming single is a celebration of Nigerian culture in the UK.


Afrikan Boy's latest video pays tribute to the London-rooted emcee's Nigerian heritage. Accompanying Afrikan Boy's triumphant rhymes on "Hit 'Em Up" is a patchworked (you'll see what we mean) celebration of London's Nigerian community. Watch the vid below and check out our top reasons "Hit Em Up" is a visually epic UK counterpart to last month's anthem from Cody Chesnutt.

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1. Footsteps

From rhyme one Afrikan Boy makes it clear he knows legendary sandals have walked before him. Better yet, AB has the global scope of music's footsteps accounted for, from Fela to Bambaataa.

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2. The Sample

"Hit Em Up" features a sample from the Black President himself. Fela's original afrobeat tune "Wa dele Wa Royin" becomes a future olympian's choice soundtrack with the addition of Afrikan Boy's celebratory grime.

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3. Young Ambitious & Motivated

'What is Y.A.M.?' we wondered. "Young Ambitious & Motivated." It's how we'd describe Afrikan Boy's Jay Z-like hustle. It's also the name of a fashion movement founded by the man himself.

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4. Iconic Imagery

So many salutes to Fela to choose from. But this might be our favorite.

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5. "Music is my food and I'm feeling like I gotta feast."

Dude has a thing for food. Look no further than his instagram for a master of cuisine well deserved title.

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Afrikan Boy's upcoming single "Hit Em Up" drops Sept. 22.

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Boity's Hometown Takes Centre Stage In Her New Music Video

Boity has released the music video for her latest single 'O18's Finest' which features Maglera Doe Boy and Ginger Trill.

South African rapper Boity has finally shared the visuals for her latest single "018's Finest" featuring Maglera Doe Boy and Ginger Trill. The single comes off Boity's EP 4463, which dropped last December. Marked as a fan favourite "018's Finest" borrows from Boity's hometown dialing code. The 31-year-old rapper hails from Potchefstroom, affectionately known as Potch, a quaint town in South Africa's North West province. The music video highlights the lesser known aspects of hip-hop culture in the otherwise sleepy town.

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