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Amaarae.

Amaarae Breaks Down Her Hits In OkayAfrica's New Video Series 'Decoded'

In Decoded, our favorite African artists dive deep into their music, lyrics and share notable behind-the-scenes moments.

We're launching Decoded, our brand new pop-up style video series featuring the latest, buzzing African artists' music and influences.

We kick things off with Ghanaian-American singer-songwriter-producer Amaarae who has been making waves with the release of her debut album, The Angel You Don't Know.

In our first-ever Decoded episode, Amaarae breaks down hit songs like "Trust Fund Baby", "Jumping Ship" with Kojey Radical as well as her Southern rap musical influences. She also mentions being inspired by an op-ed that she penned for OkayAfrica in 2019, and her mother's role in helping her coin the album title The Angel You Don't Know.

When all is said and done, Amaarae just wants to give other young women "an option not to have to be the archetypal female African artist, and give them an opportunity to expand all of their possibilities, explore all the different genres, and still be successful and get this money." Amen to that!

Check out our first episode of Decoded with Amaarae below.


DECODED | Amaarae youtu.be

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Photo: Aisha Asamany

How Relocating to Ghana Helped Reinvigorate Jewelry Designer Aisha Asamany's Work

Moving to Ghana gave Aisha Asamany's luxury jewelry brand, inspired by Adinkra symbols that traditionally project strength, fearlessness, love and power, renewed verve to tell personal stories of her growing clientele.

In 2019, the government of Ghana made a global splash with its Year of Return initiative – the campaign sought to encourage the African diaspora to return home to the continent, specifically to Ghana.

Linked to the 400th year commemoration of the first recorded landing of slaves in the United States, it became a launchpad for the Ghanaian government to convince Black people around the world to permanently settle in the West African country.

Aisha Asamany, a corporate management consultant for high-profile UK financial institutions turned self-taught luxury jewelry designer was one of many who heeded the call, trading in the corporate life for a spiritual and an entrepreneurial journey – one of joy, appreciation, and representation in her fatherland.

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