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Apple Music to launch 'Africa Month' campaign.

Apple Music Celebrates Talent Across the Continent with 'Africa Month' Launch

Apple Music has launched a month-long celebration of African artists with music heavyweights Angélique Kidjo, Davido, Sauti Sol, Jimmy Dludlu and others, having curated exclusive guest playlists.

Apple Music is certainly keeping the African heat coming. After recently announcing that it would be expanding into 52 new countries around the world, with 25 of those countries African, the music streaming service has now launched Africa Month, a month-long celebration of talent across Africa. The campaign features 15 exclusive guest playlists which were curated by music heavyweights Angélique Kidjo, Davido, Sauti Sol, Jimmy Dludlu and others in addition to a playlist which features some of the biggest songs from the continent.


Speaking about the Africa Month campaign and her curated playlist, Kidjo says, "African music is rich and diverse because Africa is a continent, not a country." Kidjo goes on to add that, "[Africa's] music ranges from Uum Kulthum of Egypt down to Miriam Makeba of South Africa, with many distinct styles and subcultures in-between. This playlist is not an exhaustive snapshot of all of the important artists and genres, but is more like a journey through my musical life with the songs that inspired me and the many friendships I've found with my fellow African musicians."

LISTEN: Angélique Kidjo Reworks Classic Song 'Pata Pata' for COVID-19 Awareness

Nigerian superstar Davido says, "Yes, the world is currently in an odd place but I am staying positive and hoping for the best." He adds that, "It has given me a chance to enjoy some of the good things of life that work normally does not let me enjoy as much. For example, spending time with my family, especially my fiancé and son!"

READ: Davido's Fiancé, Chioma Rowland, Recovers from Coronavirus

Just last month, Apple Music launched its Stream Local initiative as part of efforts to support South African artists during the coronavirus outbreak. Featured playlists include, among several others, Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers and Mzansi Soul as well as Essentials playlists from South Africa's biggest hip-hop artists Nasty C, Cassper Nyovest and many others.

You can access the Africa Month playlists via mobile or desktop here.

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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