News Brief

BBC Just Launched A New Pidgin Digital Service and We're Here For It

BBC launched its new pidgin digital service today. Here's what you can expect.

As part of its goal to reach 500 million people by 2022, today the BBC premiered its new digital platform in Pidgin English—hoping to attaract the 75 million Nigerians that speak the language as well those who speak it in Cameroon, Ghana, and Sierra Leone.


For decades, this lingua franca that combines English and local languages was considered the language of the poorly educated. When Wazobia FM  became the first local radio exclusively in pidgin, some people questioned how can one talk of serious worldly subjects in that vernacular. But in recent years, the language has become wholeheartedly embraced and even cool to speak.

BBC hopes to follow the success of Wazobia FM which is now the most widely listened to radio station in Nigeria, and has assigned its team of 15 journalist to transform this largely oral language into a written one.

What you can expect to find on the new website are a mix of local, regional and international news, features, and even podcasts, all with an aim to target a younger audience.

You can check out the new website here.

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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