#Okay100Women

BOZOMA SAINT-JOHN

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Bozoma “Boz” Saint-John is currently heading Apple Music’s Global Consumer Marketing division. Although she has been hustling in the marketing field for over a decade behind the scenes, Saint-John stole the spotlight in 2016 at Apple’s World-Wide Development Conference when she led thousands in a karaoke style, sing along to “Rapper’s Delight.”


The Ghanaian born, Wesleyan University alum started her career with Pepsi Co. by being at the forefront of their music festival based marketing strategy. She is the creative force behind some of your favorite, yet subtle, superstar marketing moments. She arranged Beyonce’s blackout Superbowl performance, the Apple commercial with Kerry Washington, Mary J. Blige & Taraji P. Henson and was instrumental in inking deals with Taylor Swift. Billboard has named Boz a “Top Woman in Music” and she has also been inducted in the American Advertising Federation’s Advertising Hall of Achievement.

—MB

Music
(Youtube)

The 5 Songs You Need to Hear This Week

Featuring Fireboy DML, Juls, Adekunle Gold and more.

Every week, we highlight the top releases through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

Keep reading... Show less

get okayafrica in your inbox

popular.

Michaela Coel Joins the 'Black Panther' Sequel Cast

The upcoming film, Black Panther: Wakanda Forever, is shaping up.