#Okay100Women

BOZOMA SAINT-JOHN

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Bozoma “Boz” Saint-John is currently heading Apple Music’s Global Consumer Marketing division. Although she has been hustling in the marketing field for over a decade behind the scenes, Saint-John stole the spotlight in 2016 at Apple’s World-Wide Development Conference when she led thousands in a karaoke style, sing along to “Rapper’s Delight.”


The Ghanaian born, Wesleyan University alum started her career with Pepsi Co. by being at the forefront of their music festival based marketing strategy. She is the creative force behind some of your favorite, yet subtle, superstar marketing moments. She arranged Beyonce’s blackout Superbowl performance, the Apple commercial with Kerry Washington, Mary J. Blige & Taraji P. Henson and was instrumental in inking deals with Taylor Swift. Billboard has named Boz a “Top Woman in Music” and she has also been inducted in the American Advertising Federation’s Advertising Hall of Achievement.

—MB

Interview

Interview: Wavy The Creator Is Ready to See You Now

The multidisciplinary Nigerian-American artist on tapping into all her creative outlets, creating interesting things, releasing a new single and life during quarantine.

A trip canceled, plans interrupted, projects stalled. It is six months now since Wavy the Creator has had to make a stop at an undisclosed location to go into quarantine and get away from the eye of the pandemic.

The professional recording artist, photographer, writer, fashion artist, designer, and evolving creative has been spending all of this time in a house occupied by other creatives. This situation is ideal. At least for an artist like Wavy who is always in a rapid motion of creating and bringing interesting things to life. The energy around the house is robust enough to tap from and infuse into any of her numerous creative outlets. Sometimes, they also inspire trips into new creative territories. Most recently, for Wavy, are self-taught lessons on a bass guitar.

Wavy's days in this house are not without a pattern, of course. But some of the rituals and personal rules she drew up for herself, like many of us did for internal direction, at the beginning of the pandemic have been rewritten, adjusted, and sometimes ditched altogether. Some days start early and end late. Some find her at her sewing machine fixing up thrift clothes to fit her taste, a skill she picked up to earn extra cash while in college, others find her hard at work in the studio, writing or recording music.

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