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Burna Boy Is Apple Music's New 'Up Next' Artist

The 'African Giant' joins Apple Music's Up Next program.

Burna Boy is the latest artist to get a spot in Apple Music's Up Next program, OkayAfrica is excited to announce today.

The Nigerian afro-fusion star has been coming off a huge year that saw him perform at Coachella and win the BET Award for Best International Act. He's also readying the release of his upcoming album, African Giant, from which we've had the infectious single "Anybody" on repeat.

Burna Boy's inclusion in the program comes with a new Beats 1 interview with Julie Adenuga, which is live today, and an upcoming short documentary on the Nigerian artist due July 16.

"I'm super excited to be part of the Apple Music Up Next campaign," says Burna Boy. "Apple continuously comes up with new initiatives to support artists globally and push the African culture. It's an honor to be a part of this and with my African Giant album coming out soon, the timing is perfect."


"My granddad was a DJ in Lagos; all the records would come to him first," Burna Boy tells Apple Music in the Up Next short. "I would find myself being inspired by things that I've heard as a kid: Nigerian music or African music, some French music or some Jamaican music. When it's time for music to be made, it's almost like my ancestors just come into me and then it's them."

"Burna Boy has built his brand his way and has been on fire all over Africa and the UK," mentions Ebro Darden, Apple Music's Global Editorial Head of Hip-Hop and R&B. "He does things his way and Apple Music is honored to be able to connect with Burna Boy on this moment and help make the name even more well known!"

Watch a preview of Apple Music's Up Next short on Burna Boy and check out a clip from the Julie Adenuga interview below.

Apple Music Up Next: Burna Boy | Apple Music youtu.be


Bad Burna: Up Next Beats 1 Interview | Apple Music youtu.be

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Courtesy of Atlantic Records.

Watch Burna Boy's Striking New Music Video For 'Odogwu'

The African Giant returns with a new cinematic clip.

Burna Boy has released the music video for this first official single of 2020 "Odogwu."

The new video, directed by TG Omori, follows Burna Boy and a crew through a number of striking scenes—from a supermarket to the waterside.

As we've previously written, "The name of the rhythmic track ("Odogwu") refers to the title given to a victorious leader, particularly a man, who is believed to have accomplished great things in Igbo culture. 'When I reach Igboland, them calling me Odogwu,' sings the artist on the chorus. The title seems fitting as Burna sings of his status and success atop pulsing percussion and strings by Nigerian beat-maker Kel P."

We interviewed music video director TG Omori last year to talk about how he's breathing new life into Nigerian music videos.

For now, Burna Boy's Twice As Tall World Tour, which kicks off in May, is still on. See those dates below.

Watch the new music video for "Odogwu" below.

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Photo by Amy Sussman/Getty Images for Warner Music.

Burna Boy's 'On the Low' Officially Certified Gold in France

The track, which featured on his Grammy-nominated 'African Giant' album, has since been streamed over 15 million times.

Yesterday, Burna Boy was presented with a gold plaque for his 2018 track "On the Low" which appeared on his Grammy-nominated album African Giant.

The track was certified gold in France after being streamed over 15 million times—the equivalent of selling over 100 000 copies in the country.

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C Natty/emPawa

You Need to Watch C Natty's New Music Video For 'Ojah'

Video Premiere: Check out the striking first release from Mr Eazi's #emPawa30.

C Natty arrives in style with his new single "Ojah."

The track, which is the first release from Mr Eazi's new group of #emPawa30 artists, sees the Nigerian artist delivering a highly-infectious and grooving concoction over jazz-leaning afrobeats produced by Killertunes.

The new music video for "Ojah," which we're premiering here today, is equally as stunning and follows the story of someone who doesn't take others' advice. C Natty told us the following about the DK of Priorgold Pictures-directed video:

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South African Hip-Hop Producers Tweezy and Gemini Major Set for Instagram Live Beat Battle

Two of South Africa's hip-hop super producers Tweezy and Gemini Major will face-off in upcoming Instagram live beat battle.

After Instagram live beat battles such as Swizz Beatz versus Timbaland and Mannie Fresh versus Scott Storch amid the lockdown to curb the spread of the COVID-19 virus, it was only a matter of time until the hip-hop community across the world followed suit.

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