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Courtesy of Atlantic Records.

Burna Boy in "Odogwu"

Watch Burna Boy's Striking New Music Video For 'Odogwu'

The African Giant returns with a new cinematic clip.

Burna Boy has released the music video for this first official single of 2020 "Odogwu."

The new video, directed by TG Omori, follows Burna Boy and a crew through a number of striking scenes—from a supermarket to the waterside.

As we've previously written, "The name of the rhythmic track ("Odogwu") refers to the title given to a victorious leader, particularly a man, who is believed to have accomplished great things in Igbo culture. 'When I reach Igboland, them calling me Odogwu,' sings the artist on the chorus. The title seems fitting as Burna sings of his status and success atop pulsing percussion and strings by Nigerian beat-maker Kel P."

We interviewed music video director TG Omori last year to talk about how he's breathing new life into Nigerian music videos.

For now, Burna Boy's Twice As Tall World Tour, which kicks off in May, is still on. See those dates below.

Watch the new music video for "Odogwu" below.


Burna Boy - Odogwu [Official Video] youtu.be

BURNA BOY

TWICE AS TALL WORLD TOUR

May 7th – Atlanta, GA – Roxy

May 9th – Washington, DC – Broccoli City Festival

May 13th – Los Angeles, CA – Palladium

May 16th – San Francisco, CA – Masonic

May 18th – Seattle, WA – Showbox SoDo

May 20th – Denver, CO – Summit

May 22nd – Minneapolis, MN – The Fillmore

May 23rd – Indianapolis, MN – Egyptian Room

May 28th – Boston, MA – Orpheum Theatre

May 29th – New York, NY – Coney Island Amphitheater

May 30th – Philadelphia, PA – Roots Picnic

May 31st – Cincinnati, OH – Bogarts

June 3rd – Miami, FL – Fillmore

June 6th – Houston, TX – NRG Arena

June 7th – Dallas, TX – South Side Ballroom

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June 28th - Somerset, UK – Glastonbury Festival

June 30th - Oslo, Norway – Kadetten Festival

July 2nd - Belfort, France – Les Eurockeennee Festival

July 3rd - Ericeira, Portugal – Sumol Summer Festival

July 4th - London, UK – Wireless Festival

July 10th - Rotterdam, Netherlands – North See Jazz

July 12th - Liege, Belgium – Les Aredentes

July 16th - Bern, Switzerland – Gurten Festival

July 18th - Ferropolis, Germany – Melt Festival

July 18th - Almere, Netherlands – Oh My Festival

July 19th - Paris, France – Lollapalooza

July 31st - Montreal, Canada – Osheaga Festival

August 15th - Gothenburg, Sweden – Way Out West

August 29th - Antwerp, Belgium – Fire Is Gold

August 30th - Oberhausen, Germany – Hype Festival

Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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