Cameroon By Night: The Best Music Videos To Hit Cameroon In April/May/June

Okayafrica runs down the best tracks and videos to hit Cameroon in April, May, and June in Cameroon music roundup series Cameroon By Night.

Welcome to the second installment of our Cameroon By Night series where Okayafrica contributor Paola Audrey runs down her choice of the best tracks and videos to hit Cameroon. Since last we left off, Top Cameroonian Artists to Watch Gasha, MTV MAMAs Rookie of the Year Stanley Enow, and Numerica all came through with new visuals. Scroll on for the full selection from April, May, and June.


Magasco Feat. Duc-Z: "Fine Boy Remix"

A few months back Cameroon's EMPIRE Company label signed singer/songwriter Magasco. "Fine Boy" marks his first release under the label, and for the occasion, his labelmate Duc-Z joined him for a remix.


Museba Feat. J-Martins: "African Mama"

After quite some time of silence, Cameroonian songstress Museba is making her way back to the music scene with a brand new video for her J. Martins-assisted single "African Mama."


Prime Time Boyz: "Azonto Makossa"

Houston-based Cameroonian pop/rap band Prime Time Boyz have been making waves online with their latest dance song, "Azonto Makossa."


Ayriq Akam: "Comme Koppo"

One of Cameroon's most respected emcees, Ayriq Akam is sticking to his style with this latest video shot in the streets of Yaoundé. "Comme Koppo" is a song about daily realities in Cameroon.


Gasha Feat. Magasco: "Faya Di Burn"

Gasha (one of our Top 10 Cameroonian Artists to Watch) has released a beautifully minimal video to her collaboration with Magasco. Due to issues with her former label, the "Faya Di Burn" visuals were blocked from Youtube for more than a month. We're happy to see the video is available again, check it below.


Stanley Enow: "Tumbuboss"

Award winner Stanley Enow keeps pushing. Prior to taking home "Best New Act" at the MTV Africa Music Awards, the “Hein Père" rapper unveiled the video for his second official single, "Tumbuboss," directed by Shamak.


Djibril Angel Feat. King Kreol: "Je Suis Bolè"

Newcomer Djibril Angel is stepping into the scene in a major way with this Adah Akendji-directed video for his single "Je Suis Bolè."


Tizeu: "Accroche-toi"

After a warm welcome for their previous single "Luv," indigenous rap group Tizeu maintains the formula with "Accroche-toi," a dancing jam with a traditional flavour that shows in the video.


Awu: "If A Can, Can (FIFA World Cup, Brasil 2014 Theme Song)"

Cameroon has had its fair share of World Cup theme songs, but here's one from Awu (of "positive hip-hop" band Colby & Awu).


Teety Tezano Feat. Danielle Makedah: "Hold On Sister"

R&B singer Teety Tezano teamed up with soul diva Danielle Makedah for a groovy new single titled "Hold On Sister."


Numerica: "Wallaye Billaye"

Yaoundé "super entertainer" Numerica (another one of our Top Cameroonian Artists to Watch) released a love song back in February, titled "Wallaye Billaye." Take a look at the NS Pictures-directed video for the single below.

Pictures courtesy of Maeva Heim

Maeva Heim is the Founder the Beauty Industry Has Been Waiting on

The 31-year-old founder of Bread Beauty Supply is changing the conversation around haircare for textured hair.

It's nearing 9 p.m. in Australia, and Maeva Heim is dimly lit from behind and smiling warmly at her computer screen, ready to talk shop. We're here to discuss hair care, namely her brand Bread Beauty Supply, and how black beauty has made the globe smaller.

The 31-year-old is the founder of Bread Beauty Supply, a haircare line that encourages all textures and curl patterns to come as they are. "We don't want to tell you what to do with your hair. Enough people do that already," Heim says of Bread's brand philosophy. "We are just here to provide really good products for whatever you want to do with your hair at any point and not dictate to you how things should be. We're just women making the good products. You're making the good hair, and that's it. We're not here to define the rules."

But it's impossible to talk about recent strides in beauty products for textured hair without talking about the summer of 2020. In the weeks following the murder of George Floyd in the United States, a crescendo of cries rallied through global streets asking for not just equality but equity. The world watched with scrutiny as black boxes filled social feeds and brands made pledges to diversity. Those calls pinged from executive boards to the shelves of some of the world's largest beauty retailers. Meanwhile, after years of formulation, fundraising, and perfecting formulas and ingredients during a global pandemic, Maeva Heim introduced Bread beauty to the world in a perfect storm of timing and execution. The July 2020 launch filled a wide gap for Black beauty between homemade beauty products and behemoth beauty brands as Heim focused on an often under-explored direct-to-consumer middle.

Lauded on social media for their innovative packaging and nostalgic scents (the brand's award-winning hair oil smells like Froot Loops), Bread is a brand that makes hair care basics for not-so-basic hair. Typically, women with textured hair have not been included in the conversations around the idea of "'lazy girl hair" with minimal and effortless maintenance and styling - something Heim wanted to change. Part of Bread's mission is deleting category terms from the brand language – e.g. 'anti-frizz — that the brand feels unnecessarily demonizes characteristics that are natural to textured hair.

Photo courtesy of Bread Beauty

Born and raised in Peth, Western Australia, to an Ivorian mother and a French father, Heim grew up as one of the few Black kids in her neighborhood. Her days weaved between school and helping her mother run her braiding salon, one of the only of its kind in 1990's Australia. From sweeping floors, answering phones, and assisting with product orders, Heim's introduction to the world of beauty was rooted in the practice of doing.

Heim would go on to study business and law at Edith Cowan University in Western Australia, before working in marketing at L'Oréal, followed by an internship at Procter & Gamble in Singapore. But it wasn't until her relaxer exploded in her luggage during a flight between New York and Chicago that she began to think seriously about not only her personal hair journey but also about the beauty industry's gaps.

After ditching chemical hair-relaxer and returning to her natural texture, she pitched her idea to Sephora and, in 2019, was selected as one of the first-ever Australian participants in the Sephora Accelerate program, securing a launch deal for both in-store and online.

But what's most striking about Heim, aside from her penchant for focusing on the brand and the consumer, is her focus on the innovation gaps for Black beauty products. Uniquely shy on social media but poignantly focused on every nuance of her brand and serving Bread's prior overlooked customer base, Maeva is the founder the beauty world has been waiting for.

*This interview has been condensed and edited for length and clarity

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