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Screenshot from "Jowe" music video

Davido in "Jowe" Music Video

Watch Davido's Latest 'Jowo' Music Video

Davido has released stunning cinematic visuals for 'Jowo' from latest album 'A Better Time'.

Davido is set on ending the year with a bang. The Nigerian Afrobeats star recently dropped visuals for infectious second track "Jowo" off his latest album A Better Time. The visuals are crisp and carry a scandalous love story. "Jowo" has been highly anticipated as it reportedly features cameos including one from Big Brother Niaja 2020 finalist, Rebecca Nengi Hampson. "Jowo" with it's thrilling plot and desert location is sure to satisfy Afrobeats fans. Davido secures his artistic rank of making quality music along with high caliber of music videos.


Read: Davido Releases Much-Anticipated Album 'A Better Time'

"Jowo"which means "please" in Yoruba, Davido's mother tongue, has all the outfits for a gangster love story. The visuals transition from the gangsters' dark lair to sexy women dancing in the open desert. Davido plays a gangster that falls in love with another gangster played by the hot Hampson. According to Respect-mag "the gang leaders have been put up against each other by a brutally feared Godfather figure played by renowned Nollywood veteran Richard Mofe-Damijo". The Nollywood actor oozes fine daddy sexiness and adds a cinematic edge to the music video. Upon its release, Davido called "Jowo" a movie and it is just that. A high quality short film dripping with Davido's melodic voice. Fader's review of "Jowo" music video echoes these sentiments, the publication stated that A Better Time might just be Davido's most cinematic album.

A Better Time was released in the second week of November this year. The album shot up to number one on Apple Music charts in eight different countries including Nigeria. "Jowo's" visual project follows first hit single "FEM" from A Better Time, the hit subsequently became an #EndSARS anthem. "FEM" according to Respect-mag reached #19 on US iTunes chart – the highest for an Afrobeats record in the United States. Okay Africa editor, Rufaro Samanga singled out "Jowo" as a stand out track when A Better Time dropped and the accompanying visuals have brought "Jowe's" sound to life. With 17 tracks on A Better Time Davido is sure to keep music fans on their feet throughout the year end festivities. "Jowo" was directed by Dammy Twitch.

Watch "Jowo" on YouTube.

Davido - Jowo (Official Video) www.youtube.com

Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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