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The Queen of Afrobeats Finds Community Wherever She Lands | Presented By Uber

We spend the day with Yemi Alade before her big concert in NYC

Sponsored content from Uber

Yemi Alade is the queen of Afrobeats—a global pop star who is constantly on the move. The touring life means she can be hard to pin down.

We caught up with her this month when she landed in New York for "OkayAfrica's Mzansi Heat and Naija Beats" at Lincoln Center.

Her work days are carefully scheduled affairs, moving herself and her crew quickly from the airport to the studio to the stage. For this, she tells OkayAfrica, she relies on she relies on the Stress-Free Pick Ups features from Uber. Their On-Time Guarantee means that she never misses her frequent trans-Atlantic flights or important sound-checks.

"I'm not talking just New York," says Alade, "but in Nigeria and anywhere in the world."

"I might have an appointment at 12 and can book it at 9 am. I don't need to worry. All I know is I need to come downstairs or come outside and the ride is right there. Right on time," she adds.

Yemi Alade performing at OkayAfrica's Mzansi Heat and Naija BeatsPhoto by Oluwaseye Olusa

In fact, Uber guarantees that your ride will arrive during the time period you select—or you'll receive credit towards your next ride.

The world is eternally unpredictable, throwing up barriers and messing up plans. For Alade, the solution is the people she surrounds herself with. "Community," she says, "is very important." These relationships are the building blocks of our towns and cities and the globe.

In a messy world, dependable services are what keeps her artistic community connected to each other, an essential element to creating the inventive and original music that Alade's fans expect of her.

Check out the video for more of Alade's thoughts on inspiration, spirituality and being a woman working and thriving in a male-dominated industry

"What's most important to me," says Alade, "is that I am doing it for my own personal happiness. Because I feels that I deserve it. I do what I love and love what I do."

Learn more about how Uber is headed in a new direction here.


Video Credits:

Director: Brittany "B.Monét" Fennell

Producer: Ayana Barber

Producer: Oyinkan Olojede

Editor: Nick Caiazza

Director of Photography: April Maxey

Director of Photography: Greg Poole

Sound Mixer: Rob Albrecht

Production Assistant: Ross Mayfield

Production Company: Keep Productions Inc

News Brief
Photo by Giles Clarke/UNOCHA via Getty Images

Cameroon Holds Vigil to Remember Children Killed in School Attack

Residents in Kumba paid their respects to the seven lives lost, and those injured during the attack over the weekend.

In the latest tragedy to come from Cameroon's historically violent clash between Anglo and Francophone citizens, seven children were murdered after attackers stormed a school with guns and machetes over the weekend.

In what has been deemed as the "darkest and saddest day," by Bishop Agapitus Nfon of Kumba, armed attackers stormed the Mother Francisca International Bilingual Academy, targeting students aged 9 to 12. The tragic event saw dozens of children injured, some critically.

The attack has shocked the nation, with both local and international agencies condemning the horrible offense. On Monday, Cameroonian President Paul Biya denounced the "horrific murder" of the school children, and alluded to the "appropriate measures" being taken in order to bring justice to the families of the victims. Prime Minister Dion Ngute Joseph shared his condolences via a tweet saying, "I bow before the memory of these innocent kids."

The Cameroonian presidency and governing body have blamed Anglophone 'separatists' for the attack, though the group claims no part in the attack.

Human rights groups, however, have blamed both opposing parties, as the conflict has led to the death of over 3,000 deaths and resulted in more than 700,000 Cameroonians fleeing their homes and the country.

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Interview: Meet Velemseni, Eswatini’s Queen of Soul

Soul artist Velemseni's music reflects Eswatini culture and aesthetics. "The Kingdom of Eswatini is a magical and mysterious place, and my music aims to interpret and document that mystique, drawing from genres like Swazi gospel, soul, African soul, cinematic and traditional music," says the artist.