popular

The Queen of Afrobeats Finds Community Wherever She Lands | Presented By Uber

We spend the day with Yemi Alade before her big concert in NYC

Sponsored content from Uber

Yemi Alade is the queen of Afrobeats—a global pop star who is constantly on the move. The touring life means she can be hard to pin down.

We caught up with her this month when she landed in New York for "OkayAfrica's Mzansi Heat and Naija Beats" at Lincoln Center.

Her work days are carefully scheduled affairs, moving herself and her crew quickly from the airport to the studio to the stage. For this, she tells OkayAfrica, she relies on she relies on the Stress-Free Pick Ups features from Uber. Their On-Time Guarantee means that she never misses her frequent trans-Atlantic flights or important sound-checks.

"I'm not talking just New York," says Alade, "but in Nigeria and anywhere in the world."

"I might have an appointment at 12 and can book it at 9 am. I don't need to worry. All I know is I need to come downstairs or come outside and the ride is right there. Right on time," she adds.

Yemi Alade performing at OkayAfrica's Mzansi Heat and Naija BeatsPhoto by Oluwaseye Olusa

In fact, Uber guarantees that your ride will arrive during the time period you select—or you'll receive credit towards your next ride.

The world is eternally unpredictable, throwing up barriers and messing up plans. For Alade, the solution is the people she surrounds herself with. "Community," she says, "is very important." These relationships are the building blocks of our towns and cities and the globe.

In a messy world, dependable services are what keeps her artistic community connected to each other, an essential element to creating the inventive and original music that Alade's fans expect of her.

Check out the video for more of Alade's thoughts on inspiration, spirituality and being a woman working and thriving in a male-dominated industry

"What's most important to me," says Alade, "is that I am doing it for my own personal happiness. Because I feels that I deserve it. I do what I love and love what I do."

Learn more about how Uber is headed in a new direction here.


Video Credits:

Director: Brittany "B.Monét" Fennell

Producer: Ayana Barber

Producer: Oyinkan Olojede

Editor: Nick Caiazza

Director of Photography: April Maxey

Director of Photography: Greg Poole

Sound Mixer: Rob Albrecht

Production Assistant: Ross Mayfield

Production Company: Keep Productions Inc

popular

Watch the Music Video for Rema's New Single 'Lady'

Check out the buzzing Nigerian singer's latest.

Nigerian artist Rema shares the music video for his latest single "Lady" from his new EP Bad Commando.

The music video, directed by Tadas Vanagas also features choreography from Sophia, which is performed throughout the video by a talented dancer who takes the spotlight. Rema appears later in the video, dressed in trendy streetwear as his love interest ties him up and serenades him. The song itself is an airy with house-inspired production from Altims. It's made up of harmonies that Rema deliveries mostly in pidgin. It was one of our Best Nigerian Songs of the Month for October.

Keep reading... Show less
popular
(Photo by Kevin Winter/Getty Images for Coachella)

Burna Boy to Donate Proceeds from Upcoming Show In South Africa to Victims of Xenophobic Violence

The "Africans Unite" concert is slated for this November, and the bill also includes Jidenna, Kwesta and more.

Burna Boy will return to South Africa for the first time following the recent spate of xenophobic violence against Nigerians and other foreign African nationals.

In the height of the violence in September, Burna Boy vowed to never return to the country. Major Nigerian artists including Tiwa Savage cancelled appearances in the country, and echoed sentiments calling on the South African government to take adequate measures to protect foreign nationals. "I have not set foot in SA since 2017. And I will NOT EVER go to South Africa again for any reason until the SOUTH AFRICAN government wakes the f**k up and really performs A miracle because I don't know how they can even possibly fix this," he wrote on Twitter. A radio station in Zambia even banned music by South African artists from their airwaves following the violence.

Keep reading... Show less
popular

The 25 Essential Wizkid Songs

All of Wizkid's biggest hits to date, including the Nigerian Starboy's massive singles and notable features. Updated in 2019.

Wizkid is one of the biggest artist coming out of Africa right now.

Keep reading... Show less
popular
Image by Kabelenga Phiri.

Check out 'AKANTUNSE', a Visual Celebration of African Mythology

The speculative photo series by Zambian collective Kabumba, re-imagines nine significant figures in African mythology, cosmology and folklore.

Kabumba is a Zambian art collective based in Lusaka that curates African visual art that seeks to push the limits on existing narratives within African art. AKANTUNSE is Kabumba's latest project—a fun and speculative photo series which celebrates nine figures in African mythology, cosmology and folklore.

We reached out to creative director, Chanda Karimamusama, who worked alongside photographer Kabelenga Phiri and make-up artist Mary Mthetwa, to find out what how AKANTUNSE came together.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.