Popular
Demi Grace. Photo by Andrea Bartley. Clothing styled by McKay. Hair styled by Kira Stuger.

Demi Grace's New Music Video Highlights One of the First Francophone African Films

In "Why Would You Lie," Nigeria's Demi Grace pays homage to Beninese/Senegalese director Paulin Vieyra.

You probably know Demi Grace from when she became the first person with deadlocks to feature in a major hair care ad.

Well, the Nigerian musician and model—who's previously performed alongside the likes of Beyoncé, Solange, Davido and Tiwa Savage—recently dropped the addictive, reggae-influenced single "Why Would You Lie," which has already racked up over a million plays on Souncloud.

Demi is now sharing the new visual for that single, in which she highlights the work of Beninese/Senegalese Paulin Vieyra, one of the first African directors to film in Africa. Before then, French colonies legally prohibited Africans from making their own films through the Laval Decree.


The striking new music video for "Why Would You Lie," which we're premiering here today, features scenes from Vieyra's 1954 film, C'etait Il Y A Quatre Ans.

"I want the work of Paulin Vieyra and African pioneers alike to be just as known as Picasso or Beethoven, I want this to motivate African artists, writers and filmmakers," Demi tells OkayAfrica.

She also sent us some illuminating background on Vieyra and his work, "Paulin Vieyra was born to former slaves in Benin and adopted by Senegalese parents. In the colonial era when the 'voiceless' African could only be the object of the pseudo-anthropological gaze of the 'salesmen of Black Africa,' Vieyra was one of the first Africans to film in Africa and made a movie in 1954 titled C'était Il Y A Quatre Ans (trnsl. Four Years Ago). Before this film, the Laval Decree prevented African filmmakers from filming in Africa due to fear of anti-colonial views."

"The set begins in France; A young and handsome black actor is shown having integrated well into his French lifestyle, with his French girlfriend. Secretly, he continues to pine for the luxuriant beauty and wild rhythms of his native Africa. The parallel in the music video is to the concept of living a secret life of enjoying his present while lusting after his past. For more information on the film, here's a wonderful essay written on the film." See psv-films.fr for more.

Watch Demi Grace's music video for "Why Would You Lie" above.

Music

Listen to Tems' New EP 'If Orange Was A Place'

The buzzing Nigerian is also announcing her signing to Since '93/RCA Records and her placement as Apple Music's Up Next artist.

Tems is striking while the iron's hot and sharing her new 5-song EP, If Orange Was A Place.

The new release comes a few days after she dropped its lead single, "Crazy Tings," an addictive and bounce-heavy track produced by Ghanaian beatmaker GuiltyBeatz.

If Orange Was A Place also features a single guest appearance from American singer Brent Faiyaz — who lends his vocals to "Found" — and production from Jonah Christian. It was mixed and mastered by Spax.

The new EP comes alongside the news that Tems has signed to Since '93/RCA Records and been announced as Apple Music's latest Up Next artist.

Tems has been a highly-buzzing name in the last month with her feature on Drake's Certified Lover Boy, in which she appears on the song "Fountains," and for the massive popularity of her single alongside Wizkid, "Essence," which recently got a Justin Bieber remix.

Keep reading... Show less

get okayafrica in your inbox

popular.

Liya Wants to Stand Out

The rising Nigerian artist, who has been crowned the 'First Lady' of Davido's DMW label, tells us about how her life has changed and details her new Alari EP.