Dove Posts Pic Showing Black Woman Turning White After Using Their Soap, The Internet Reacts

After receiving backlash online for what many considered an overtly racist campaign, Dove deleted the pictures and posted an apology.

Dove Posts Pic Showing Black Woman Turning White After Using Their Soap, The Internet Reacts

The beauty brand Dove posted a series of images that show a black woman turning white after using their soap. As the ad continues, the white woman then turns into another black woman, which has led to some people saying those who were upset were “overreacting."

After receiving backlash online for what many considered an overtly racist campaign, Dove deleted the pictures and posted an apology.

Still, peeps weren't having it, and started circulating the images and other examples where the brand had shown some hints of racism in their campaign. One was a label on one of the brand's products, which reads, “Nourishing lotion for normal to dark skin."

Below are some reaction tweets to the saga.