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Driving Forces: How Studio 189 Connects Women Across Borders | Presented by Uber

We met up with Abrima Erwiah and Rosario Dawson, the women behind the label Studio 189, to see how Uber is helping grow their social enterprise.

Sponsored content from Uber

Driving Forces is a video series profiling young creative people who are empowering their communities. We've partnered with Uber to highlight the stories of influential women entrepreneurs whose work brings underrepresented voices to the forefront. Read more about how Uber is supporting women in entrepreneurship here.

Not too many fashion brands are built explicitly on the idea of interconnectedness. Studio 189, the label founded by Abrima Erwiah and Rosario Dawson, is different. For one, it's a social enterprise that does more than just produce beautiful clothing. They also work with different groups on projects that use fashion to create positive change in the world.


"Our whole mission is essentially to create this kind of interconnectedness" says Erwiah. "We're thinking about 50 or a 100 years from now, what the world is going to look like. And you can't think about that without questioning how something is made."

Dawson and Erwiah met as teenagers and kept in touch as their careers grew—Dawson's in acting and Erwiah's in fashion. Now they're entrepreneurs united in their desire to work with women. Studio 189 is able to connect clothing produced in Ghana by local women to consumers globally while empowering African communities.

It's these values that they put into their clothes. "We work with people right next door and it's love," says Erwiah. "You meet somebody, you get there, they say you're welcome—'Akwaaba.' If someone's eating they share their food with you. It's very beautiful. We believe this has to be at the crux of what we do."

It's the powerful women in their lives that Dawson credits as their inspiration. "We're go-getters and hustlers," she says. Their constant moving around means that the pair often discusses their ideas on-the-go. It's in the back of an Uber, whether they're headed to a panel in New York or to meet tailors in Accra, Ghana that they find time to connect and to dream. Uber is a part of the underlying infrastructure that allows the Studio 189 team, and many others around the world, to make plans happen and turn their ambitions into reality, one ride at a time.

"When I request a ride in Nigeria or other places it's because...they command a better level of service," say Erwiah. By being able to depend on Uber to get them where they need to be, Erwiah and Dawson can focus on what makes their business such a transformative force.

"A huge part of what our company is," says Dawson, "is to transform our relationship to the planet, our relationship to each other, our relationship to consumption—to be aware and grow from our abundance."

Director: B.Monét

Producer: Ayana Barber

Producer: Oyinkan Olojede

Editor: Darnell Stalworth

Director Of Photography: Eun-ah Lee

Sound: Ley Comas

Production Assistant: Raginee Nath

Style

OkayAfrica and B4Bonah Share New 'B4Beginning' Capsule Collection

We've teamed up with the Ghanaian artist ahead of the release of his debut project for some colorful new merch.

Rising Ghanaian star B4Bonah, premieres his catchy debut track "See Body," and to mark the song's release, OkayAfrica has teamed up with the artist to share a new collection of tees, that'll fit nicely into your summer wardrobe.

The artist's latest track is a party jam, that sees him flowing "over an earworm flute melody and afrobeats percussion," using "his rasping flow to celebrate the girl of his dreams." The track was produced by J.Rocs.

B4Bonah - See Body www.youtube.com

In conjunction with the song's release, two new shirt designs are available for preorder at our Okayshop. The vibrant shirts feature the artist's image on colorful blue and green colored blocks, with the words "B4BONAH B4BEGINNING," on the back—referencing the artist's debut mixtape, which is slated for release in late July. The project features Medikal, Mugeez (R2Bees), Amaarae & Ivy Sole.


B4Bonah is an artist to watch, as he continues to make his presence known in the Ghanaian music scene.

Watch the music video for "See Body" above, and head to shop.okayplayer.com now to pick up to pre-order a shirt (or two). You can also preorder B4Bonah's B4beginning mixtape here.

popular

Watch EL, Joey B and Falz' New Video for 'Ehua'

Ghana meets Nigeria in this hilarious new clip.

Ghanaian rappers EL and Joey B connect with Nigeria's Falz for this addictive new collaboration and music video for "Ehua."

"Ehua" is built on energetic afro-electronic beat work produced by EL himself. Joey B handles the hook while Falz kicks things off early with a solid verse.

The eye-catching and hilarious music video for the single, directed by Yaw Skyface, features EL as a policeman, Falz as the 'oga' bossman, and Joey B as a worker for the Electricity Company of Ghana (ECG).

Falz takes Joey B's woman by showing off his money and status, so Joey B enlists policeman EL to get back at Falz. The plan backfires however as the officer decides to stick around and party with the rich instead of helping the everyday worker out.

For more GH hits check out our Best Ghanaian Songs of the Month roundups and follow our GHANA WAVE playlist on Spotify here and Apple Music here.

Watch the new music video for EL, Joey B and Falz' "Ehua" below.

EL ft Joey B & Falz - Ehua (Official Video) youtu.be


News Brief
Photo by Elsa/Getty Images.

Nigeria's Super Falcons Were Forced To Threaten a Sit-In Protest Over Unpaid Bonuses After Women's World Cup

After negotiations, the Nigerian Football Federation have agreed to run the players their money.

Nigeria's own Super Falcons had a great run during the Women's World Cup. But instead of the players heading back home or to their respective professional clubs after losing to Germany 3-0, they were forced to strong-arm the Nigerian Football Federation to pay what they're owed.

According to ESPN's initial report over the weekend, the Super Falcons threatened to stage a sit-in protest at their hotel in France until all of their unpaid bonuses dating back to two years ago were paid, along with their World Cup allowances and bonuses.

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