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Still taken from YouTube - 'Risky' music video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video

Following her now platinum-certified debut EP 'Elements', Elaine has now signed with Columbia Records and given fans the stunning visuals for her track 'Risky'.

The soulful South African songstress Elaine has been on an incredible winning streak since the release of her now platinum-certified and debut Elements EP. She has recently signed with Columbia Records, one of the leading record labels in the world with signed artists such Beyoncé, Adele, Celine Dion, ChloexHalle, John Legend, Lil Nas X, Pharell Williams and so many other music heavyweights. And if that weren't enough, Elaine has also dropped the stunning visuals for her track "Risky" and yes, we are quite undeserving.

READ: Elaine Finally Releases a Music Video for her Hit 'You're the One'

Elaine's Elements has undoubtedly resonated with a large audience since it was released last year. Both the numbers and the accolades the artist continues to amass because of it are proof of this. Just last week, Apple Music announced that Elaine was the most streamed woman artist in South Africa––dominating the "Top Mzansi Female Albums of 2020" and "Top Mzansi Female Singles of 2020" charts in addition. And remember, Elaine achieved this while still an independent artist which is no small feat in the South African music industry.

With the announcement of her major deal with Columbia Records, the artist has released the music video for her "Risky" track. Directed by Nape Phasha, the opening scene depicts Elaine being photographed for an apparent mugshot. The scene then moves onto her standing on a stage in full glam, introducing herself to an invisible audience. The music video is a love story come to life and shows both the ups and downs of any relationship and the risks that come with committing to another person. Naturally, the production is well-executed.

Watch the music video for "Risky" below:

Elaine - Risky (Official Video) www.youtube.com

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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