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Still taken from YouTube - 'Risky' music video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video

Following her now platinum-certified debut EP 'Elements', Elaine has now signed with Columbia Records and given fans the stunning visuals for her track 'Risky'.

The soulful South African songstress Elaine has been on an incredible winning streak since the release of her now platinum-certified and debut Elements EP. She has recently signed with Columbia Records, one of the leading record labels in the world with signed artists such Beyoncé, Adele, Celine Dion, ChloexHalle, John Legend, Lil Nas X, Pharell Williams and so many other music heavyweights. And if that weren't enough, Elaine has also dropped the stunning visuals for her track "Risky" and yes, we are quite undeserving.

READ: Elaine Finally Releases a Music Video for her Hit 'You're the One'

Elaine's Elements has undoubtedly resonated with a large audience since it was released last year. Both the numbers and the accolades the artist continues to amass because of it are proof of this. Just last week, Apple Music announced that Elaine was the most streamed woman artist in South Africa––dominating the "Top Mzansi Female Albums of 2020" and "Top Mzansi Female Singles of 2020" charts in addition. And remember, Elaine achieved this while still an independent artist which is no small feat in the South African music industry.

With the announcement of her major deal with Columbia Records, the artist has released the music video for her "Risky" track. Directed by Nape Phasha, the opening scene depicts Elaine being photographed for an apparent mugshot. The scene then moves onto her standing on a stage in full glam, introducing herself to an invisible audience. The music video is a love story come to life and shows both the ups and downs of any relationship and the risks that come with committing to another person. Naturally, the production is well-executed.

Watch the music video for "Risky" below:

Elaine - Risky (Official Video) www.youtube.com

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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