Still taken from YouTube - 'Risky' music video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video.

Elaine Signs Major Deal With Columbia Records and Drops 'Risky' Music Video

Following her now platinum-certified debut EP 'Elements', Elaine has now signed with Columbia Records and given fans the stunning visuals for her track 'Risky'.

The soulful South African songstress Elaine has been on an incredible winning streak since the release of her now platinum-certified and debut Elements EP. She has recently signed with Columbia Records, one of the leading record labels in the world with signed artists such Beyoncé, Adele, Celine Dion, ChloexHalle, John Legend, Lil Nas X, Pharell Williams and so many other music heavyweights. And if that weren't enough, Elaine has also dropped the stunning visuals for her track "Risky" and yes, we are quite undeserving.

READ: Elaine Finally Releases a Music Video for her Hit 'You're the One'

Elaine's Elements has undoubtedly resonated with a large audience since it was released last year. Both the numbers and the accolades the artist continues to amass because of it are proof of this. Just last week, Apple Music announced that Elaine was the most streamed woman artist in South Africa––dominating the "Top Mzansi Female Albums of 2020" and "Top Mzansi Female Singles of 2020" charts in addition. And remember, Elaine achieved this while still an independent artist which is no small feat in the South African music industry.

With the announcement of her major deal with Columbia Records, the artist has released the music video for her "Risky" track. Directed by Nape Phasha, the opening scene depicts Elaine being photographed for an apparent mugshot. The scene then moves onto her standing on a stage in full glam, introducing herself to an invisible audience. The music video is a love story come to life and shows both the ups and downs of any relationship and the risks that come with committing to another person. Naturally, the production is well-executed.

Watch the music video for "Risky" below:

Elaine - Risky (Official Video)www.youtube.com

Interview

Fireboy DML On Embracing His Inner 'Playboy,' Stepping Outside & Learning to Let Go

On Playboy, Fireboy moves further away from his previous records and embraces the mainstream afrobeats sound hinted in recent hits like "Peru" and "Bandana." We sit down with the Nigerian star to talk about his new album.

“I would like to discuss my forthcoming album only, nothing else. That is where my headspace right now.”

Nigerian superstar Fireboy DML draws up the rules of engagement as soon as we get on a Zoom call. The notoriously reticent singer, fresh from enjoying the biggest year of his musical career, powered by the international breakthrough of his single "Peru," is checking in from London. The city has become somewhat of a second home for him of late and it is here that Fireboy is ensconced while getting ready to kick off promotional activities for his third studio album, Playboy, which arrived last Friday.

The 14-track album comes almost two years after Fireboy’s last pop effort, Apollo ,which in turn was released about nine months after his stellar debut, Laughter, Tears & Goosebumps. On Playboy, Fireboy moves further away from his previous records and embraces the mainstream afrobeats sound hinted in recent hits like "Peru" and "Bandana," with newbie Asake.

He tells OkayAfrica about putting the album together below.

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Culture
Image courtesy of the artist

Spotlight: NK Is The Future and Star of His Own Show

We spoke with the 18-year-old visual artist about creating art from his surroundings and empowering his generation.

In our 'Spotlight' series, we highlight the work of photographers, visual artists, multimedia artists, and more who are producing vibrant, original work.

In our latest piece, we spotlight Ghanaian digital artist NK. The self-proclaimed Afrocentric visual artist's love for drawing and sketching at a young age pushed him to explore the many ways in which modern technology supports and advances creativity. Simply playing around with a popular photo editing app propelled the young artist into a world of self discovery, empowerment, and a keen understanding about how big the Universe we call home actually is. As the digital creative puts it, "I think my interest in space and what could exist outside the world we live in also had an impact on my desire to incorporate futuristic technology with cultural art." Armed with a keen interest in all things Afrofuturist, NK's futuristic eye has gained the teen artist recognition from some of his industry faves, too.

We spoke with the 18-year-old visual artist about creating art from his surroundings and empowering his generation.

Responses have been edited for length and clarity.


Describe your background as an artist and the journey you have taken to get to where it is today.

I grew up with an interest in art and drawing. I loved to draw and sketch, usually with both pen and pencils, whatever was interesting around me. I would make compositions of items within my surroundings and paste them on the walls of my parent’s rooms. My interest in the digital world peaked around the ages of 14 and 15 -- I've always been intrigued by astronauts and futuristic technology. I started digital art in 2017 when I created 2D pieces on the PicsArt app on a phone at home. Eventually, I gained access to the Adobe Photoshop software.

Artists like David Alabo, Beeple, Basquiat, and Juan Carlos Ribas inspired me and also made me think of what I could achieve if I tried. I spent a lot of time watching tutorial videos and related content online to be able to develop my skill. Initially, I created my pieces by combining a number of stock images and online resources to create an entirely new fictional scene. Around early 2020 I had a creative block and was desperate to find new sources of inspiration. Over time I came to the realization that my inspiration surrounded me and that I shouldn’t have to force creativity. I did more research on Afrocentric art and stepped out of my comfort zone to create my first Afrocentric pieces, “Gateway to Paradise” and “Modernization”. These pieces attracted a lot of attention and also the smArt magazine which granted me my first interview and magazine feature opening the door to new relationships in the creative industry, various opportunities, and collaborations.

What are the central themes in your work?

My work is mainly centered around the expression of development in the Black experience and empowering African Culture. I try to factor in Afrofuturism and Afrocentrism in making my pieces whether it’s how my models are dressed, their accessories, or represented by items that surround them. My pieces are intended to put forward the message of creating brighter futures and realities where Africans thrive. This helps give my pieces in themselves an identity.

How did you decide on using a digital medium for your art?

Even though I do draw and sketch, I also feel very comfortable using digital software which to me offers endless possibilities. I believe that using digital media as an African artist helps bridge the gap between technology and cultural art, directly falling in line with my field of interest, Afrofuturism.

How has the pandemic affected you creatively?

The start of the pandemic in 2020 was devastating. A lot happened during that period. It was during the lockdown that I made the decision to transition into creating Afrocentric art. We were made to take a break from school, which freed up a lot of my time. I had the time to research, watch tutorials and practice more. It might have been one of the most defining years for me as an artist. It also granted me a larger audience as everyone was made to work from home. I actually learned a lot and worked hard during that period and this led to my work improving massively.

Can you describe your artistic relationship with ‘Afro-futurism’?

Afrofuturism is a theme I can really relate to as a young African. It's our responsibility to contribute to our development as a people. I think my interest in space and what could exist outside the world we live in also had an impact on my desire to incorporate futuristic technology with cultural art. I like to think of what we can achieve, the seemingly impossible things, and then I pour out those thoughts and ideas into my art and that is why I immediately fell in love with Afrofuturism. We are the future, the stars of our own show.

Can you talk about your use of colors and accessories in your art?

The most dominant figure in my pieces is usually the black figure/model which usually stands out as the main subject. Regarding the backgrounds, I usually try to make a scene with colors to create a particular mood or in some of my pieces to complement the clothes of the model, usually African prints. They range from solid backgrounds to gradients and various sky textures. I use different cultural accessories both for beautification and also to provide that Afrocentric feel and message. I love to use various beads, bracelets, and traditional cloths with interesting textures to convey these messages of who we are as Africans and where we come from.


Artwork by NK

"Cultural Adornment"

Interview

Interview: Ajebo Hustlers Are Port Harcourt’s Latest Cherished Export

We talk to the rising duo about breaking into the Nigerian mainstream with hit tracks like "Symbiosis," "Barawo," and "Loyalty," and their upcoming project, Bad Boy Etiquette 101.

It’s easy to forget the dark realities that still plague most African countries when looking through the lens of their rising global stars. The fame of artists like Wizkid, Kizz Daniel, and Olamide, is also said to cloud the economic, social, religious, and civil problems that affect everyday citizens and their harsh realities.

Artists emerging from these harsh realities bring a different essence to how they create, crafting their stories with vivid detail, eager to share with the world what they’ve been through and why they should be heard. Their talent is being fueled by a rage to escape what they’ve seen. Coming from a nation that produced one of the most radical speakers of his time, Fela Kuti, it's not hard to understand why music as a form of protest easily runs in the blood of the country’s music veins.

This is why when an artist breaks out from this system, much is to be celebrated especially when you come from heavily exploited regions like Port Harcourt. Indigenes of Nigeria’s infamous home of crude oil often rue the mineral’s presence because of its impact on their land and people. Thick black smoke billows into the sky on a daily basis, polluting the entire ecosystem, and making the Port Harcourt dream to rise above these fumes.

Like phoenixes rising from the ashes, the duo of Piego and Knowledge, known as Ajebo Hustlers, represent hope for a generation of creators from this region. Making music that seeks to probe your awareness of their realities, accompanied with the right rhythms to beckon listeners to move their bodies. They found their sound and stuck to it, following the footsteps of other Port Harcourt stars like Timaya and Burna Boy, who have similar approaches, and have ascended to the famed halls of Nigerian music stardom.

We spoke to Ajebo Hustlers about their come-up, how growing up in Port Harcourt shaped their lives and music, breaking into mainstream Nigeria with hit tracks like "Symbiosis," "Barawo," "Loyalty," and their upcoming project.

This interview has been edited for length and clarity.

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Music
Image by @signaturebyKam

Listen: Mádé Kuti Pleas For 'No More Wars' In Latest Single

The Grammy nominated singer-songwriter blends easy listening with a powerful message in his first drop of 2022 so far.

Nigerian musician Mádé Kuti has released his first single of the year, and it comes with an important message.

The latest of the Kuti dynasty to break into the music scene, Grammy-award nominated Mádé releases his new single "No More Wars," via Partisan Records. The groovy track is the first in a series of singles the singer will be releasing before the end of the year. It's the first time we've heard from Kuti since he joined his father, world-renowned Afrobeat ambassador Femi Kuti, on their joint venture, Legacy +.

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