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Photo: Courtesy of Radswan

Radswan's RadShape 03

Freddie Harrel Is Building Conscious Beauty For and With the African Diaspora

Formerly known as "Big Hair Don't Care", creator Freddie Harrel and her team have released 3 new wig shapes called the "RadShapes" available now.


Photo: Courtesy of Radswan


The normalising of Black and brown women in wigs of various styles has certainly been welcomed by the community, as it has opened up so many creative avenues for Black women to take on leadership roles and make room for themselves in the industry.

Radswan (formerly known as Big Hair Don't Care), is a lifestyle brand "bringing a new perspective on Blackness through hair, by disrupting the synthetic market with innovative and sustainable products." Through their rebrand, Radswan aims to, "upscale the direct-to-consumer experience holistically, by having connected conversations around culture and identity, in order to remove the roots of stigma."

The latest from French-Cameroonian founder and creator Freddie Harrel - who was featured on our list of 100 women of 2020 - has built her career in digital marketing and reputation as an outspoken advocate for women's empowerment. On top of her business ventures, the 2018 'Cosmopolitan Influencer of the Year' uses her platform to advocate for women's empowerment with 'SHE Unleashed,' a workshop series where women of all ages come together to discuss the issues that impact the female experience, including the feeling of otherness, identity politics, unconscious bias, racism and sexism.

And hair is clearly one of her many passions, as Freddie says, "Hair embodies my freest and earliest form of self expression, and as a shapeshifter, I'm never done. I get to forever reintroduce my various angles, tell all my stories to this world that often feels constrained and biased."

Armed with a committee of Black women, Freddie has cultivated Radswan and the aesthetic that comes with the synthetic but luxurious wigs. The wigs are designed to look like as though the hair is growing out of her own head, with matching lace that compliments your own skin colour.

By being the first brand to use recycled fibres, Radswan is truly here to change the game. The team has somehow figured out how to make their products look and feel like the real thing, while using 0% human hair and not negotiating on the price, quality or persona.

In 2019, the company secured £1.5m of investment led by BBG Ventures with Female Founders Fund and Pritzker Private Capital participating, along with angelic contributions from Hannah Bronfman, Nashilu Mouen Makoua, and Sonja Perkins.

On the importance of representation and telling Black stories through the products we create, Freddie says, "Hair to me is Sundays kneeling between your mothers or aunties legs, it's your cousin or newly made friend combing lovingly through your hair, whilst you detangle your life out loud. Our constant shapeshifting teaches us to see ourselves in each other, the hands braiding always intimately touching our head more often than not laying someone's lap."

"Big Hair No Care took off in ways we couldn't keep up with," she continues, "RadSwan is our comeback.It's a lifestyle brand, it's the hair game getting an upgrade, becoming fairer and cleaner. It's the platform that recognises and celebrates your identity as a shapeshifter, your individuality and your right to be black like you."


Check out your next hairstyle from Radswan here.

Radswan's RadShape 01Photo: Courtesy of Radswan


Radswan's RadShape 02Photo: Courtesy of Radswan


Radswan's RadShape 03Photo: Courtesy of Radswan

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Photo by Karwai Tang/WireImage via Getty.

Michaela Coel Joins the 'Black Panther' Sequel Cast

The upcoming film, Black Panther: Wakanda Forever, is shaping up.

The sequel to the Oscar-winning Black Panther is only due to debut in July of 2022, but the production is well on its way.

The latest news out of the camp is that Michaela Coel, of I May Destroy You and Chewing Gum fame, has officially joined the cast of Black Panther: Wakanda Forever. Her character details are still under wraps but according to Variety, Coel has already joined director Ryan Coogler at Atlanta's Pinewood Studios, where production started in late June.

Coel joins original cast members Danai Gurira, Letitia Wright, Daniel Kaluuya, Winston Duke, Lupita Nyong'o, Florence Kasumba, and Angela Bassett all reprising their roles. Following the tragic passing of Chadwick Boseman, Marvel reportedly chose not to recast the role of T'Challa.

Read: How Michaela Coel's 'I May Destroy You' Makes Space For Black Creators

"It's clearly very emotional without Chad," Marvel Studios chief Kevin Feige mentions. "But everyone is also very excited to bring the world of Wakanda back to the public and back to the fans. We're going to do it in a way that would make Chad proud."

Michaela Coel's highly-lauded 2020 series I May Destroy You — which she wrote, directed, produced and stared in — received four Emmy nominations.

Black Panther: Wakanda Forever is scheduled for wide release on July 8, 2022.

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