Style

#Goals: Teddy Ondo Ella Is the Menswear Designer Bringing Gabonese Culture to the World

For the latest installment in our #Goals series, we speak with Gabonese fashion designer Teddy Ondo Ella about making his country proud through his work.

During the month of August, we’ll be highlighting aspirational folks who are setting major #goals and achieving them, and asking them to share their stories and insight to help motivate us all to “live our best lives.”


These athletes, artists, fashionistas, scholars, entrepreneurs, and more, are a reminder to us all, that dreams are valid!

We kicked off the series with arts mogul and producer, Bolanle Austen-Peters. For the latest installment we speak with Gabonese fashion designer Teddy Ondo Ella.  

Teddy Ondo Ella is a creative ensuring that the African continent is at the center of his entrepreneurial projects. Just this spring, he displayed his first collection in New York at Men’s Fashion Week. The "Heritage Collection" is a subtle hat-tipping to his culture of both Gabon and Europe. It's comprised of “abacos” or tieless suits and modern, African geometric prints.

Gabon is the “DNA of his brand,” a place he considers a hidden gem that he wants to introduce the world to. “I love Japan and I go to it through films, food, and manga,” he says. He hopes to bring his country to the world in the same way through his work. The newcomer cites Marc Jacobs’ color palette, the eclectic designs at Louis Vuitton, Tom Ford’s tailoring and Ozwald Boateng’s twist on the suit silhouette as influences for his work.

Where Gabon is the muse for the onset of his luxury fashion career, his upcoming Fall/Winter collection "La Sape, the Society of Ambiance-Makers and Elegant People," pays tribute to the Congolese movement that started in the 1960s as an offshoot of 19th century dandyism. He later hopes to travel the entire continent to gain even more inspiration.

Image courtesy of Teddy Ondo Ella

Like other African citizens of the world, what is most moving about Ella is his story and what he stands for.

Born in Brazzaville, Congo in 1979 to a Congolese mother and Gabonese father and raised in Libreville, Gabon, Ella was introduced to the size of the world around him at a very young age. He often accompanied his mother, who owned a boutique named after him, on trips to Paris to purchase clothing and shoes, and his father was a steward for the first African airline, Air Afrique, as well as Air Gabon. He left home to pursue an education in Paris where he studied information systems management and even released a rap album on the side under the name, Jewel. He would leave MIS behind to return home knowing that he could make a greater impact on his country in it, rather than overseas.

From there, he started a marketing agency, then opened the Sneakers Club in Libreville, which carried limited edition shoes and in 2012, Ella launched Only Made in Gabon—his streetwear brand—characterized by the emblem on the majority of its garments: a Gabonese parrot, which Teddy affirms is the most intelligent and kind parrot in the world.

His more recent, namesake brand’s emblem is the mask of his tribe, the Fang, it represents justice and takes the form of a gorilla’s face, which further attests to how subtly yet powerfully he’s able to illustrate his culture through design. Ella wants his work to reach all walks of life and cultures.

In a conversation with the desigener, he opens up more about his Gabonese-Congolese background and how he’s found his place in the fashion industry.

Image courtesy of Teddy Ondo Ella.

OkayAfrica: How do your parents feel about the career path you’ve chosen being that it is creative and the creative realm isn’t necessarily encouraged in African culture?

Teddy Ondo Ella: In Africa everything is about titles. My parents are very open minded. My mother is my number one fan. She supports me and I cannot complain. I was raised in an open environment and my parents raised me far away from politics.

I just want to express myself in different ways. I chose music then I chose clothing, tomorrow it can be something else. I have a lot of ideas. Sometimes, when I feel I am inside a box, I need to go to something else.

Image courtesy of Teddy Ondo Ella.

Would you consider yourself successful?

Not really. I have a lot to do. I stay humble and realistic. It is hard in the fashion industry. I am tough on myself. I always find mistakes. Maybe in 10 years when I have plenty of stores and revenue, but for now I am still a newcomer. I need to stay humble to keep my creativity on top.

I am proud. Not everyone can make it to a runway in New York. The youth in Gabon are proud of me, as well. I have received many direct messages and emails. It isn’t usual to see a young african man trying to make it overseas in the fashion industry.

I am not choosing the easiest way but I have a feeling this was the right time for me to come in the industry. As an african, I am fighting other people’s perception of us. It is my responsibility to display Gabon in the way I see fit.

What do you do when you aren’t designing clothes?

Sleep. *laughs* I don’t have a lot of time. I have 2 kids. I spend time with my family but I am always creating. I have 4 companies.

Image courtesy of Teddy Ondo Ella.

What’s next for you?

There is a lot. I want to bring the Teddy Ondo Ella brand to the next level. In the short term, I want to open my own store. It will be the best way for my customers to live an experience instead of just buying it. You enter the store and discover the story and everything behind the brand.

Would the store be in Miami where you are based?

It would be in Paris. Believe it or not, France and Africa have some of the strongest ties in the world and it will be easier for people to understand this concept. This is advice Ozwald Boateng gave me in London. He said, “If you make it right in Paris, you will make it everywhere.”

For those in the audience reading your words and looking up to you in this very moment, what is your advice?

Believe in your dream. If you believe in something, go for it. I want to leave a legacy. One of my companies is named Push, I created the logo when I was in high school. When people don’t have vision and dreams, they become angry and jealous. People doubted me when I started. Africans need vision to change their countries and the continent.

Keep up with Teddy through his Instagram pages @onlymadeingabon, @teddyondoella_brand and @teddyfromgabon.

popular
Image courtesy of Daily Paper.

Daily Paper Enlists Ghanaian Artist David Alabo For New Tarot Card Capsule Collection

The streetwear brand's new line of t-shirts feature striking, Afro-Surrealist designs by Ghanaian artist David Alabo.

Amsterdam-based, African-owned streetwear brand, Daily Paper has released a new limited edition capsule collection in collaboration with Ghanaian visual artist David Alabo.

The Tarot Card collection of high end t-shirts is part of the brand's Spring/Summer 2020 collection. Each t-shirt features a unique design by Alabo "highlighting an Afro-Surrealism tarot card providing insight and guidance through symbolism and spiritual wisdom," according to a press release from Daily Paper. The designs reflect Alabo's artistic vision of using elements of fantasy and mysticism to critique African society.

"Daily Paper is dedicated to promoting African culture by honoring the past and its influence on their vision of the future," said the artist. "They push the boundaries and challenge the perception of Africa in the fashion world which is what I aim to achieve in the art world too. It just makes sense that we work together and inspire each other."

Keep reading... Show less
popular
Image courtesy of NASO.

Discover the Minimalist Designs of Nigerian-Owned Fashion Label NASO

They're set to launch their latest collection at Banana Republic this month.

NASO is a new fashion label founded by first-generation Nigerian-American Uyi Omorogbe, who has made it a point to place social impact and minimalist design at the center of the brand.

Influenced by African aesthetics and manufactured completely on the continent, the brand is invested in building schools in rural ares of Nigeria, and uses a percentage of its earnings in order to do so, says Omorogbe. The brand built its first school in the Nigerian village of Urhokuosa, where Omorogbe's father is from in 2019.

Now, NASO is expanding in a major way with a new partnership with fashion retailer Banana Republic. The line will launch at their flagship store in Manhattan later this month, and it's the first brand to have a pop-up at the store. The hope is that the collaboration will help further NASO's ethically-minded mission. "Our mission is simple: to produce great products, create economic opportunity, and empower the youth of Africa to change their communities and in the process, the world," says Omorogbe. "When our customers wear our clothing, we want them to have a feeling of empowerment, a feeling that makes them think, "Well done," or as we say in Nigeria, NASO."

Keep reading... Show less
popular
Image courtesy of Lula Ali Ismaïl

'Dhalinyaro' Is the Female Coming-of-Age Story Bringing Djibouti's Film Industry to Life

The must-watch film, from Lula Ali Ismaïl, paints a novel picture of Djibouti's capital city through the story of three friends.

If you're having a tough time recalling the last movie you watched from Djibouti, it's likely because you have never watched one before. With an almost non-existent film industry in the country, Lula Ali Ismaïl, tells a beautiful coming of age story of three young female Djiboutian teenagers at the cusp of womanhood. Dhalinyaro offers a never-before-seen view of Djibouti City as a stunning, dynamic city that blends modernity and tradition—a city in which the youth, like all youth everywhere, struggle to decide what their futures will look like. It's a beautiful story of friendship, family, dreams and love from a female filmmaker who wants to tell a "universal story of youth," but set in the country she loves—Djibouti.

The story revolves around the lives of three young friends from different socio-economic backgrounds, with completely varied attitudes towards life, but bound by a deep friendship. There is Asma, the conservative academic genius who dreams of going to medical school and hails from a modest family. Hibo, a rebellious, liberal, spoiled girl from a very wealthy family who learns to be a better friend as the film evolves and finally Deka. Deka is the binding force in the friendship, a brilliant though sometimes naïve teen who finds herself torn between her divorced mother's ambitions to give her a better life having saved up all her life for her to go to university abroad, and her own conviction that she wants to study and succeed in her own country.

Okayafrica contributor, Ciku Kimeria speaks to Ismaïl on her groundbreaking film, her hopes for the filmmaking industry and the universality of stories.

Keep reading... Show less
popular

Stogie T Enlists Nasty C, Boity, Nadia Nakai and More, for ‘The Empire of Sheep’ Deluxe Edition

Stream the deluxe version of Stogie T's EP 'The Empire of Sheep' featuring Nasty C, Boity, Nadia Nakai and more.

Stogie T just shared a deluxe version of his 2019 EP The Empire of Sheep titled EP The Empire of Sheep (Deluxe Unmasked). The project comes with three new songs. "All You Do Is Talk" features fellow South African rappers Nasty C, Boity and Nadia Nakai. New York lyricist appears on "Bad Luck" while one of Stogie T's favorite collaborators Ziyon appears on "The Making."

Keep reading... Show less

get okayafrica in your inbox

news.

popular.