Gold Coast Trading Co. 'North African Games - #BootlegMerch' Lookbook

Seattle via Cote d'Ivoire streetwear label Gold Coast Trading Co. presents its latest collection, 'North African Games - #BootlegMerch.'

Gold Coast Trading Co. 'North African Games - #BootlegMerch' Lookbook

Since linking with Petite Noir and his Drone Society crew for the sleek Golden Drones capsule collection earlier this summer, Seattle by way of Cote d'Ivoire clothing label Gold Coast Trading Co. has been hard at work prepping the latest line of its symbolism-filled gear. Founding designer Emeka Alams recently unveiled the first installment of GCTC's new lookbook North African Games - #BootlegMerch featuring graphic tees, tanks, snapbacks, sweatshirts and long sleeve tees emblazoned with their trademark cryptic motifs. The conceptual line, modeled by Yana Bovenistier, takes its inspiration from North Africa and channels a minimalist aesthetic that seeks to reimagine the oral histories and sartorial moods surrounding a fictional sporting event-the 1990 North African Games held in Tunisia. Pieces from the inaugural release of North African Games - #BootlegMerch are now available in limited quantities online and in select shops in South Africa, Japan and France. Click through the gallery above for a look at the new apparel from the rising streetwear brand. Keep up with Gold Coast Trading Co. on Twitter, Facebook and Instagram.


>>>Gold Coast Trading Co.'s 'North African Games - #BootlegMerch' Lookbook

10 Classic South African House Songs You Need to Hear
Music

10 Classic South African House Songs You Need to Hear

Here are 10 of the best South African house tracks released over the years.

Tems in a blue Ankara suit dress with a puff skirt accented with a green cravat and a matching umbrella
Music

The African Designers Who Stole the Spotlight at the 2025 Met Gala

This year’s Met Gala was always going to make history, but it did so in more ways than expected, as several African designers made their debut on the iconic stairs of the Metropolitan Museum of Art.