News

Gold Coast Trading Co. 'North African Games - #BootlegMerch' Lookbook

Seattle via Cote d'Ivoire streetwear label Gold Coast Trading Co. presents its latest collection, 'North African Games - #BootlegMerch.'

Since linking with Petite Noir and his Drone Society crew for the sleek Golden Drones capsule collection earlier this summer, Seattle by way of Cote d'Ivoire clothing label Gold Coast Trading Co. has been hard at work prepping the latest line of its symbolism-filled gear. Founding designer Emeka Alams recently unveiled the first installment of GCTC's new lookbook North African Games - #BootlegMerch featuring graphic tees, tanks, snapbacks, sweatshirts and long sleeve tees emblazoned with their trademark cryptic motifs. The conceptual line, modeled by Yana Bovenistier, takes its inspiration from North Africa and channels a minimalist aesthetic that seeks to reimagine the oral histories and sartorial moods surrounding a fictional sporting event-the 1990 North African Games held in Tunisia. Pieces from the inaugural release of North African Games - #BootlegMerch are now available in limited quantities online and in select shops in South Africa, Japan and France. Click through the gallery above for a look at the new apparel from the rising streetwear brand. Keep up with Gold Coast Trading Co. on Twitter, Facebook and Instagram.


>>>Gold Coast Trading Co.'s 'North African Games - #BootlegMerch' Lookbook

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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