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Photo by Shako Oteka.

Immaculate Taste's New Editorial Campaign Is Inspired by Soccer Nostalgia

Immaculate Taste's Alec Lomami speaks on the jersey collaboration with Durham brand Runaway and the hub's new creative agency.

Immaculate Taste, a North Carolina-based record label and management company comprised of Congolese creatives Alec Lomami, Shako Oteka and Mike Tambashe, have announced the creative agency arm of their hub by dropping an editorial highlighting their new, retro-fit soccer jersey.

In collaboration with Durham brand Runaway, Immaculate Taste tapped into their nostalgic love for soccer when conceptualizing the jersey.

"Growing up in Congo and later in Cote d'Ivoire, soccer was our first sport we as a family fell in love with," Lomami tells OkayAfrica via email. "We used to collect soccer cards and jerseys—dreaming to one day play professionally. When the decision came down to figuring out our first campaign, it only made sense to go with a soccer jersey. One day we hope to redesign the Congolese soccer jersey, so who knows, this jersey could be our proof of concept."


This campaign is in tandem with the direction Immaculate Taste is going.

"Up until now, everything Immaculate Taste has released was done in house and we mainly worked on music-related releases," Lomami adds. "This release became our opportunity to showcase the next step of Immaculate Taste, which is in the direction of launching our creative agency. In doing so, we handled every part of this campaign, from designing the jersey, to shooting the look book and producing a commercial."

Take a look at our favorite shots from the campaign below, and purchase the Immaculate Taste x Runaway Jersey here.

Photo by Shako Oteka.

Photo by Shako Oteka.

Photo by Shako Oteka.

Photo by Shako Oteka.

Credits

Photographer: Shako Oteka

Art Direction: Alec Lomami + Shako Oteka (aka Them Congo Boyz)

Producer: Mike Tambashe

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Image via Wikimedia Commons.

Trump Plans to Extend Travel Ban to Nigeria, Tanzania, Sudan, Eritrea & Three Other Countries

Here's what the travel ban could mean for these nations.

On Tuesday it was announced that Donald Trump's administration plans to extend its infamous travel ban to include seven new countries, many of them in Africa.

The countries named on the list, include Nigeria, Tanzania, Sudan and Eritrea, as well as Kyrgyzstan, Myanmar, and the Eastern European nation of Belarus. Politico first broke the news.

According to The Washington Post, the move would likely not be a complete ban on citizens looking to enter the US, however it could place various visa restrictions on some government officials and on those seeking certain type of visitor and business visas.

Some nations could also be banned from participation in the diversity travel lottery program, which grants green cards. Trump has threatened to sack the program in the past.

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Photo by Abena Boamah.

Photos: Here's What Happened at Daily Paper & Free the Youth's Design Talk for Accra's Young Creatives

Founders of the popular brands discussed all things African streetwear in a conversation facilitated by OkayAfrica and moderator Amarachi Nwosu.

Last week, Amsterdam-based, African-owned streetwear brand Daily Paper and Ghanaian streetwear label Free the Youth held a talk for young creatives at the Mhoseenu design studio in Accra, Ghana.

Moderated by Melanin Unscripted creator Amarachi Nwosu and presented in partnership with OkayAfrica, the design-based conversation explored everything from sustainable practices in manufacturing, to the overall evolution of streetwear globally. The founders of Free the Youth, which was been called Ghana's number one streetwear brand, expanded on how they've been able to build their audience, and shared details about their community-based initiatives.

They event, which took place at the Daily Paper Pop-up Store in Accra last Friday, drew a fashionable and creative-minded crowd ready to partake in a design discussion between West Africa and Europe.

Check out some of the action that took place at the Daily Paper x FYT event below, with photos by Abena Boamah.

Find more upcoming OkayAfrica events here.

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Still from YouTube.

Watch the Hazy Music Video for Burna Boy's 'Secret' Featuring Jeremih and Serani

Burna Boy drops a new music video for a fan favorite from his Grammy-nominated album 'African Giant.'

Grammy-nominated Burna Boy shares the music for the latest single "Secret," a fan favorite from his seminal album African Giant.

The track, which features American singer Jeremih and Jamaican dancehall artist Serani, is arguably one of the album's most fun and memorable tracks. The song gets a hazy music video starring the three artists in various dimly-lit, monochromatic settings. The video was directed by David Camarena.

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Listen to J Hus' New Album 'Big Conspiracy'

The artist's highly-anticipated sophomore album features Burna Boy, Koffee and more.

J Hus is back. The heavyweight British-Gambian artist returns with his highly-anticipated sophomore album Big Conspiracy.

The 13-track album features the likes of Burna Boy, who joins the artist on the upbeat track "Play Play," as well as buzzing Jamaican artist Koffee who appears on the track "Repeat," one of the album's clear standouts.

It also features a new artist by the name of iceè tgm on three tracks. Some fans have speculated that the mysterious artist is J Hus' sister. The album includes the previously released single 'Must Be,' which he dropped in November of last year.

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