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Photo courtesy of Tongoro.

Industrie Africa Is the New Platform To Discover Top African Designers

The digital showroom launched June 1 and goes beyond highlighting trends.

Named the "Wikipedia of African Fashion" by Vogue, Industrie Africa is a new digital showroom featuring African designers.

The website was launched on June 1 by Nisha Kanabar and Georgia Bobley who wanted to create an online platform that reflected the growing diversity of designers across the continent. The platform currently has over 80 designers from 24 different countries. Speaking about her motivations for creating the site, Kanabar said to Vogue's Chioma Nnadi, "People often view African fashion as a trend that comes in waves and it's so much more than that." The site goes beyond highlighting trends to creating an online archive for brands across the continent.


While African designers have been making global headlines for years, it is often difficult to know the most efficient way of searching and browsing through new brands. Every archive needs a method, and the site allows users to search for designers by country, by product (ready to wear, shoes, accessories), or by clothing category (menswear, women's wear, unisex). The site also shows the production location of the brands and whether a brand is sustainable.

Some of the brands featured include Elia, Kidd Hunta, Orange Culture, Thebe Magugu, Rich Mnisi, Taibo Bacar and Haute Baso.

Check out their site here, and follow them on their Instagram here.

Interview

Interview: Mau From Nowhere Reinvents Himself

The Kenyan artist goes soul-searching with his new MFN EP.

Movement is the crux of mau from nowhere's music—the hip-hop and afropop undertones that dominate his work present a well-traveled artist.

Born in Kenya, Mau spent his life oscillating between the East African nation and England, followed by a short stint spent furthering his studies in New York. In a full-circle moment, mau uprooted his life in the big apple amidst the madness pandemic and made the move to Nairobi.

Listening to the MFN EP feels like diving head first into a pool of Mau's consciousness. He once spoke about the conflict between telling his fans to share their grief while withholding his own, but his latest offering MFN is far from stoic. The project marks his evolution from Kamau Wainana, the soft spoken kid with loud ambitions to mau from nowhere, a trailblazer defining music within 'Nu Nairobi.' As he gets less attached to being defined by a certain space, it's entrancing to watch him find comfort in his craft instead.

In this interview below, we demystify the man behind the music by discussing love, growth, disappointment and the recurrent themes of familial and romantic relationships.

This interview has been edited for brevity and clarity.

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