Video

Inna Modja 'C'est La Vie'

Malian singer Inna Modja drops a vibrant video for her latest single, 'C'est La Vie,' which pays homage to celebrated visual artists.


Malian soul-pop singer Inna Modja invites us to a polychromatic house party in the video for her new single "C’est La Vie."  Mentored as a teenager by Mali's legendary vocalist Salif Keita, Modja got her start in music as a backing vocalist for Keita’s Rail Band de Bamako before relocating to France where she worked as a model while pursuing her music career. In the cinematic clip, the Paris-based songstress toasts to the good life with her closest pals in vibrant ankara print outfits and settings reminiscent of well-known works by fellow Malians Malick Sidibé and Seydou Keita, Frida Kahlo, Leonardo Da Vinci, and David LaChapelle. Besides paying homage to these artistic luminaries with eye-popping visuals, the upbeat track off Modja's forthcoming studio album Motel Bamako and its English/French lyrics intend to recall the temporary nature of the drudgery and anxieties associated with 21st century living. Watch the Marco Conti Sikic-directed video below.

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.