Malian singer Inna Modja drops a vibrant video for her latest single, 'C'est La Vie,' which pays homage to celebrated visual artists.
Malian soul-pop singer Inna Modja invites us to a polychromatic house party in the video for her new single "C’est La Vie." Mentored as a teenager by Mali's legendary vocalist Salif Keita, Modja got her start in music as a backing vocalist for Keita’s Rail Band de Bamako before relocating to France where she worked as a model while pursuing her music career. In the cinematic clip, the Paris-based songstress toasts to the good life with her closest pals in vibrant ankara print outfits and settings reminiscent of well-known works by fellow Malians Malick Sidibé and Seydou Keita, Frida Kahlo, Leonardo Da Vinci, and David LaChapelle. Besides paying homage to these artistic luminaries with eye-popping visuals, the upbeat track off Modja's forthcoming studio album Motel Bamako and its English/French lyrics intend to recall the temporary nature of the drudgery and anxieties associated with 21st century living. Watch the Marco Conti Sikic-directed video below.