#Okay100Women

JACKIE AINA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Jackie Aina is a YouTube Makeup Guru. With over 1.3 million subscribers to her channel, Aina is established as an online superstar who is regularly invited by global brands to sample products, including: Lancôme, Neutrogena, NYX, Pat McGrath Labs and more. Her own line of highlights, with Artist Couture sold out, proving she is as bankable as she is entertaining. Aina created the channel, originally named “Makeup Game on Point," after graduating from Vidal Sassoon Academy.


Aina is a Los Angeles-based makeup artist of Nigerian descent who worked at makeup counters before becoming a power-player in the YouTube makeup scene. What differentiates her from other WOC vloggers is that she unabashedly uses her videos to share the best and worst makeup for minorities. Her video blogs titled, “The Worst Beauty Brands Ever for POC," garnered mixed reviews from her fan base. The posts were polarizing and elicited some reviews asking her to eliminate race-based posts to elevate her popularity; to which Aina simply responded, “No."

In the days following her reviews and a subsequent post standing by her right to have a voice, she gained 220,000 subscribers and reached the one million follower milestone.

-MB

Interview

Interview: Wavy The Creator Is Ready to See You Now

The multidisciplinary Nigerian-American artist on tapping into all her creative outlets, creating interesting things, releasing a new single and life during quarantine.

A trip canceled, plans interrupted, projects stalled. It is six months now since Wavy the Creator has had to make a stop at an undisclosed location to go into quarantine and get away from the eye of the pandemic.

The professional recording artist, photographer, writer, fashion artist, designer, and evolving creative has been spending all of this time in a house occupied by other creatives. This situation is ideal. At least for an artist like Wavy who is always in a rapid motion of creating and bringing interesting things to life. The energy around the house is robust enough to tap from and infuse into any of her numerous creative outlets. Sometimes, they also inspire trips into new creative territories. Most recently, for Wavy, are self-taught lessons on a bass guitar.

Wavy's days in this house are not without a pattern, of course. But some of the rituals and personal rules she drew up for herself, like many of us did for internal direction, at the beginning of the pandemic have been rewritten, adjusted, and sometimes ditched altogether. Some days start early and end late. Some find her at her sewing machine fixing up thrift clothes to fit her taste, a skill she picked up to earn extra cash while in college, others find her hard at work in the studio, writing or recording music.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 10 Songs You Need to Hear This Week

Featuring Wizkid, Alicia Keys x Diamond Platnumz, Manu WorldStar, Maya Amolo, La Dame Blanche and more.