#Okay100Women

JACKIE AINA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Jackie Aina is a YouTube Makeup Guru. With over 1.3 million subscribers to her channel, Aina is established as an online superstar who is regularly invited by global brands to sample products, including: Lancôme, Neutrogena, NYX, Pat McGrath Labs and more. Her own line of highlights, with Artist Couture sold out, proving she is as bankable as she is entertaining. Aina created the channel, originally named “Makeup Game on Point," after graduating from Vidal Sassoon Academy.


Aina is a Los Angeles-based makeup artist of Nigerian descent who worked at makeup counters before becoming a power-player in the YouTube makeup scene. What differentiates her from other WOC vloggers is that she unabashedly uses her videos to share the best and worst makeup for minorities. Her video blogs titled, “The Worst Beauty Brands Ever for POC," garnered mixed reviews from her fan base. The posts were polarizing and elicited some reviews asking her to eliminate race-based posts to elevate her popularity; to which Aina simply responded, “No."

In the days following her reviews and a subsequent post standing by her right to have a voice, she gained 220,000 subscribers and reached the one million follower milestone.

-MB

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.