#Okay100Women

JACKIE AINA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

Jackie Aina is a YouTube Makeup Guru. With over 1.3 million subscribers to her channel, Aina is established as an online superstar who is regularly invited by global brands to sample products, including: Lancôme, Neutrogena, NYX, Pat McGrath Labs and more. Her own line of highlights, with Artist Couture sold out, proving she is as bankable as she is entertaining. Aina created the channel, originally named “Makeup Game on Point," after graduating from Vidal Sassoon Academy.


Aina is a Los Angeles-based makeup artist of Nigerian descent who worked at makeup counters before becoming a power-player in the YouTube makeup scene. What differentiates her from other WOC vloggers is that she unabashedly uses her videos to share the best and worst makeup for minorities. Her video blogs titled, “The Worst Beauty Brands Ever for POC," garnered mixed reviews from her fan base. The posts were polarizing and elicited some reviews asking her to eliminate race-based posts to elevate her popularity; to which Aina simply responded, “No."

In the days following her reviews and a subsequent post standing by her right to have a voice, she gained 220,000 subscribers and reached the one million follower milestone.

-MB

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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