#Okay100Women

KEMI ADETIBA

OkayAfrica's 100 Women celebrates African women who are making waves, shattering ceilings, and uplifting their communities.

According to the director and visual artist, Kemi Adetiba, a "King Woman" always comes out on top, no matter what. Judging from the success of her 2016 record-breaking film, The Wedding Party, Adetiba is the embodiment of a "King Woman." From her role as an on-air radio personality, to her stint in front of the camera as a television presenter, and now, as a director, Adetiba is making her mark in media with over 10 years of experience.


“I want to be remembered as one of the people who changed the media industry,” Adetiba says in an interview with OkayAfrica.

She has earned the title as one of Nigeria’s foremost directors, starting her storied directorial career after a stint at the New York Film Academy, before going back home to carve out a path as a music video director. From the infamous "Lagos Party" video for artist, Banky W., to the heartwarming visuals for the T.Y Bello song, "Ekundayo," Adetiba has been telling stories for a while. It was only fitting that her next move would be in film. Adetiba's directorial film debut is about a universal love story that is uniquely Nigerian.

The Wedding Party, which premiered opening night at the 2016 Toronto International Film Festival (TIFF) and has broken box office records by raking in over 3.5 billion naira, is a story about everything that could possibly go wrong at a Nigerian wedding. Although the crux of the film lies in the dysfunction surrounding the couple and their big day, The Wedding Party is a story about strong women. Executive produced by Nigerian media executive, Mo Abudu and directed by Adetiba, the film’s stellar female cast—especially the performance of veteran actress, Sola Sobowale— received praise by critics everywhere. According to Adetiba, films and stories that put women at the forefront is one of the things she’s looking to bring to the film industry.

Her historic achievement indicates that this is just the beginning. After the success of The Wedding Party, Adetiba is laser-focused on building her media empire, one step at a time. She co-created the production company, Dreamfire Productions, with Kayode Jegede, is just one of the ways she is When asked what’s next for her, Adetiba remained tight lipped, but confirmed that she is already in the throes of shooting another movie project, less than a year after The Wedding Party wrapped. Viewers can watch Adetiba make more magic off the big screen with the premiere of her non-scripted mini documentary, King Women, which highlights women from various industries narrating their personal experience overcoming difficulties and hardships in their careers and personal lives. This is Adetiba's passion project, and one she hopes will encourage others to continue to tell African stories that have been left off the big screen.

“Our industry in Africa, especially Nigeria, is still untapped," Adetiba says. "We have so many stories that need to be told and I want to continue to tell those stories.”

-AO

Interview

Interview: Wavy The Creator Is Ready to See You Now

The multidisciplinary Nigerian-American artist on tapping into all her creative outlets, creating interesting things, releasing a new single and life during quarantine.

A trip canceled, plans interrupted, projects stalled. It is six months now since Wavy the Creator has had to make a stop at an undisclosed location to go into quarantine and get away from the eye of the pandemic.

The professional recording artist, photographer, writer, fashion artist, designer, and evolving creative has been spending all of this time in a house occupied by other creatives. This situation is ideal. At least for an artist like Wavy who is always in a rapid motion of creating and bringing interesting things to life. The energy around the house is robust enough to tap from and infuse into any of her numerous creative outlets. Sometimes, they also inspire trips into new creative territories. Most recently, for Wavy, are self-taught lessons on a bass guitar.

Wavy's days in this house are not without a pattern, of course. But some of the rituals and personal rules she drew up for herself, like many of us did for internal direction, at the beginning of the pandemic have been rewritten, adjusted, and sometimes ditched altogether. Some days start early and end late. Some find her at her sewing machine fixing up thrift clothes to fit her taste, a skill she picked up to earn extra cash while in college, others find her hard at work in the studio, writing or recording music.

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