Video

8 Reasons Why Kendrick Lamar's New Music Video Is The Only Thing You Need to Watch Today

Kendrick Lamar dropped a new music video for "Humble"—and IT IS EVERYTHING.

Can we talk about Kendrick Lamar for a minute, y'all?


Ok, cool. Thanks.

His new song, "Humble," is (rightfully) breaking the internet—and our ear drums—this morning. On it, Kendrick basically tells every other rapper in the game to "have a seat," in that clever, mettlesome way that he's come to master over the years. And once again, IT IS EVERYTHING.

The music video alone is pure, inextinguishable, fire. Directed by Dave Meyers and The Little Homies—the alias of TDE president Dave Free and Kendrick himself—the video is brimming with energy and mind-blowingly dope imagery.

You will be given life after watching these three minutes of greatness.

“Humble” is the only video you need to watch today—and pretty much all month. Here are eight reasons why:

1. He commands rappers to sit down and be humble.

2. But still reminds them his left stroke went viral

3. It features an all-Black last supper

4. He shits on photoshop, and celebrates stretch marks instead.

5. He makes priest attire look fresh as hell.

6. He makes a shower cap look fresh as hell.

7. There's a sea of bobbling heads.

8. The song is so hot that heads are literally on fire.

*Throws up Black power fist*

 

 

Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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