News

Ghanaian Actress Maame Adjei Stars In Striking 'Nouveau Noir' Editorial

Ghanaian actress Maame Adjei, from 'An African City,' stars in Afrobougee's striking 'Nouveau Noir' editorial.

All images courtesy of Afrobougee


Afrobougee is an emerging online publication based in Ghana, which describes itself as an "Afro-privileged journal designed to capture and ignite the mind and creative soul." The site recently debuted its Nouveau Noir campaign for which they tapped rising Ghanaian actress Maame Adjei of the popular web series An African City. Adjei, who stuns in the vibrant series of color and black-and-white images, was selected as the muse and face of the editorial campaign based on her reputation as a creative renaissance woman who embodies the mission of Afrobougee and the Nouveau Noir movement. In their own words, "the Nouveau Noir are living proof that everything we hoped Africa would be is here, whatever we were walking towards as far as the self-actualisation of the people, the thoughts and the ideas, are all here."

For the multi-talented Adjei, who moonlights as a producer, model, and vintage stylist when she's not in front of the camera, the opportunity to elevate her country and culture through the arts is time well-spent. In a statement released by Afrobougee, Adjei said:

“I feel an absolute sense of responsibility to ensure whatever I share with the world resonates with who I am. There is nothing specific I gear my creativity towards as long as it’s authentic to me and is making some sort of impact in any way, shape or form. I hope a time comes when I’ve exerted myself, when all my creative talents have been put out there fearlessly, even if those things aren’t successes. I still feel like I’m holding back a lot, so when I learn to let go I’ll feel complete."

Scroll through the gallery above to view the editorial, featuring outfits from Ghanaian fashion houses Améyo and Christie Brown. Watch Maame Adjei and members of the Afrobougee team speak on the campaign in a behind-the-scenes video below. For more, follow Afrobougee on Facebook, Tumblr, and Twitter.

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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