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Moonchild Sanelly. Image courtesy of the artist.

Emerging Artists: Submit to Be a Part of MIDEM Talent Exporter

The new program will select a group of 22 artists from across the world through an open call for entries.

MIDEM, the music world's leading conference and trade fair that takes place in Cannes, France, has announced their new accelerator program for emerging artists across the globe.

The MIDEM Talent Exporter will select a group of 22 artists from across the world through an open call for entries.

"This live matchmaking format will shine a light on the most promising export-ready talent," a message from MIDEM explains, "and connect them with today's finest international talent buyers, including agents, promoters, festivals, media, PR, curators, music editors and A&R. They will also gain access to 10 music supervisors with the specific objective of building concrete business partnerships."

MIDEM Talent Exporter is born out of the Midem Artist Accelerator, a talent discovery and mentorship program that OkayAfrica has had the opportunity to be a part of. In the past artists like AKA, Bez, Moonchild Sanelly, Tshego, La Dame Blanche, Kyan, and other have been part of the program.

As MIDEM explains, the program gives artists the opportunity to "meet international business partners, be scouted by international festival bookers, find an international booking agent, find local promoters, find local PRs, get your music placed in film, TV, gaming, sign publishing and/or sub-publishing deal(s), sign recording deal(s), integrate music playlists, be spotted and highlighted by international media & journalist," and more.

Emerging artists can submit now for MIDEM Talent Exporter 2020.


Interview

Interview: Mau From Nowhere Reinvents Himself

The Kenyan artist goes soul-searching with his new MFN EP.

Movement is the crux of mau from nowhere's music—the hip-hop and afropop undertones that dominate his work present a well-traveled artist.

Born in Kenya, Mau spent his life oscillating between the East African nation and England, followed by a short stint spent furthering his studies in New York. In a full-circle moment, mau uprooted his life in the big apple amidst the madness pandemic and made the move to Nairobi.

Listening to the MFN EP feels like diving head first into a pool of Mau's consciousness. He once spoke about the conflict between telling his fans to share their grief while withholding his own, but his latest offering MFN is far from stoic. The project marks his evolution from Kamau Wainana, the soft spoken kid with loud ambitions to mau from nowhere, a trailblazer defining music within 'Nu Nairobi.' As he gets less attached to being defined by a certain space, it's entrancing to watch him find comfort in his craft instead.

In this interview below, we demystify the man behind the music by discussing love, growth, disappointment and the recurrent themes of familial and romantic relationships.

This interview has been edited for brevity and clarity.

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