News

This Young Streetwear Brand Wants To Help Africans In The Diaspora Rep Their Roots

Mizizi is a young streetwear brand that hopes to help Africans in the Diaspora rep their roots with their debut collection.

Mizizi is a streetwear line conceived in 2014 by University of South Florida students Paakow Essandoh and George Kariuki. The idea came about as the brand's Ghanaian and Kenyan founders sat in their campus dining hall discussing what they referred to as a "scarce amount of Africans and African pride" in Florida. "They compared and contrasted the ways in which Caribbean [culture is displayed] throughout the state, and what Africans could do to do the same," a website reads. This, they say, led to the birth of Mizizi (which takes its name from the Swahili word for "roots"), as a way of showcasing African culture throughout their home state.


Mizizi will officially debut at the end of this month with the launch of their first collection, a series of seven street-ready jerseys. Browse through photos from the Starting Lineup lookbook above, shot in downtown Dallas by Andrew Bellamy.

Keep up with Mizizi on Twitter, Instagram and Tumblr.

OKA TV

Amaarae Breaks Down Her Hits In OkayAfrica's New Video Series 'Decoded'

In Decoded, our favorite African artists dive deep into their music, lyrics and share notable behind-the-scenes moments.

We're launching Decoded, our brand new pop-up style video series featuring the latest, buzzing African artists' music and influences.

We kick things off with Ghanaian-American singer-songwriter-producer Amaarae who has been making waves with the release of her debut album, The Angel You Don't Know.

In our first-ever Decoded episode, Amaarae breaks down hit songs like "Trust Fund Baby", "Jumping Ship" with Kojey Radical as well as her Southern rap musical influences. She also mentions being inspired by an op-ed that she penned for OkayAfrica in 2019, and her mother's role in helping her coin the album title The Angel You Don't Know.

When all is said and done, Amaarae just wants to give other young women "an option not to have to be the archetypal female African artist, and give them an opportunity to expand all of their possibilities, explore all the different genres, and still be successful and get this money." Amen to that!

Check out our first episode of Decoded with Amaarae below.

Keep reading... Show less

get okayafrica in your inbox

popular.

Pregnant Tanzanian Girls Now Have Hope Of An Education

In the past, Tanzania's pregnant girls of school-going age were banned from accessing an education. However, things are about to change!